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The Six Tenets of Relationship Marketing approach obtaining recurring customers from a strategic standpoint while clarifying how strategies like content marketing, social media, web development fit into the big picture lead generation approach.
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Andy Halko@andyhalko
SIX TENETS TO WIN AT
RELATIONSHIP MARKETING
InsiviaCEO
PlanBoldFounder
LOVE ME.LOVE ME NOT.
#DSUM14 @andyhalko tweet slide: insivia.com/ds2
WANTNEEDLIKELOVE
#DSUM14 @andyhalko tweet slide: insivia.com/ds3
MARKETINGAWARENESS
NEEDS +WANTS
#DSUM14 @andyhalko tweet slide: insivia.com/ds4
EXPECTATION
REALITY
NEEDS CONSTANTLY
CHANGE
#DSUM14 @andyhalko tweet slide: insivia.com/ds5
RELATIONSHIP
MARKETING
IS RECURRING TRANSACTIONS
#DSUM14 @andyhalko tweet slide: insivia.com/ds6
KNOWING OUR AUDIENCE
ALIGNING VALUES
VALUE OUTSIDE OUR PRODUCT
FREQUENCY +DIVERSITY
AUTHENTICITY + TRUST
PRODUCT + SERVICE
#DSUM14 @andyhalko tweet slide: insivia.com/ds7
SOCIALSOCIALKILLED TRADITIONAL
MARKETING
“
”- Almost Everyone
VALUE OUTSIDE OUR PRODUCT
FREQUENCY+ DIVERSITY
PRODUCT + SERVICE
#DSUM14 @andyhalko tweet slide: insivia.com/ds8
VALUEOUTSIDE OUR PRODUCT
Benevolent
UniqueTrulyValuable
#DSUM14 @andyhalko tweet slide: insivia.com/ds9
FREQUENCY + DIVERSITY
#DSUM14 @andyhalko tweet slide: insivia.com/ds10
GREATPRODUCTS
AMAZINGSERVICE
WE ARE
ACCOUNTABLE
#DSUM14 @andyhalko tweet slide: insivia.com/ds11
FOUNDATIONS
MAKE SUCCESS EASIER
AUTHENTICITY + TRUST
KNOWING OUR AUDIENCE
ALIGNING VALUES
#DSUM14 @andyhalko tweet slide: insivia.com/ds12
AUTHENTICITY +
TRUST
#DSUM14 @andyhalko tweet slide: insivia.com/ds13
TRIBES, COMMUNITIES,SEGMENTS, PETRI DISHES
RE-EVALUATING DATATO UNDERSTAND EVOLUTIONS
#DSUM14 @andyhalko tweet slide: insivia.com/ds14
CORE VALUES
PURPOSE
TARGETS
GOALS
ACTIONS
SCHEDULE
FOREVER
LIFE OF LEADER
3 - 5 YEARS
ANNUALLY
QUARTERLY
WEEKLY
DAILY ACCOUNTABILITY
SHOULD
WHY
WHERE
WHAT
HOW
WHEN
WHO
#DSUM14 @andyhalko tweet slide: insivia.com/ds15
KNOWING OUR AUDIENCE
ALIGNING VALUES
VALUE OUTSIDE OUR PRODUCT
FREQUENCY +DIVERSITY
AUTHENTICITY + TRUST
PRODUCT + SERVICE
#DSUM14 @andyhalko tweet slide: insivia.com/ds16
EMPOWER EVANGELISTS
#DSUM14 @andyhalko tweet slide: insivia.com/ds17
1. VALUES
2. PASSION
3. INTERESTS
4. SKILLS
5. EDUCATION
HIREDIFFERENTLY
#DSUM14 @andyhalko tweet slide: insivia.com/ds18
KNOWING OUR AUDIENCE
ALIGNING VALUES
VALUE OUTSIDE OUR PRODUCT
FREQUENCY + DIVERSITY
AUTHENTICITY + TRUST
PRODUCT + SERVICE
STRATEGY PEOPLE
#DSUM14 @andyhalko tweet slide: insivia.com/ds19
IS MY STRATEGY OPTIMIZED TO BUILD ‘RELATIONSHIPS’?
DO I HAVE THE RIGHT PEOPLE ON THE BUS?
Andy Halko@andyhalko
InsiviaInsivia.com
PlanBoldPlanbold.com
Get these slides at insivia.com/digitalsummit
