By: Junaid InamMay 11, 2014

Pizza Hut World Map

 American restaurant chain

International franchise

Corporately known as Pizza Hut, Inc.

Subsidiary of Yum! Brands, Inc.

Pizza Hut Express and The Hut restaurants

6,000 Pizza Hut restaurants in the United States

5,139 Pizza Hut restaurants in 94 other countries

More than 160,000 employees around the world

PIZZA HUT

Started by Carney brothers with partner John Bender in 1958 in Kansas

Entered international market, Canada in 1968

Adopted red roof for restaurants in 1969

Listed in NY Stock Exchange in 1972

Merged with Pepsi.co in 1977

Initiated delivery service as a new concept in 1986

Entered in Pakistan in 1993 & India in 1996

Demerged from Pepsi.co and went under Yum! Brands in 1997

One of the biggest fast food restaurant chain in the world these days

HISTORY

First Pizza Hut Building, Wichita, Kansas

Product

Price

Place

Promotion

Process

People

Physical Evidence

7 P’S OF PIZZA HUT

StartersChicken Wings 430, 12 pcs

Spicy Wedges  145

BBQ Chicken Spin Rolls 310

Cheese Stuffers 310, 4 Pcs

Flaming Wings 450, 12 pcs

Garlic Bread 145

Garlic Mushrooms 195

Potato Skins 145

Behari Chicken Spin Rolls 310

Pizza Hut Platter 665

PRODUCTS & PRICES

Soups & saladSweet Corn and Chicken Soup 110

Mexican Tomato Bean Soup 110

Salad Bar 335

PRODUCTS & PRICES

PastasLasagna Florentine 410

Creamy Tomato Penne 410

Fettuccine Alfredo 410

Spaghetti Bolognaise 410

PRODUCTS & PRICES

SandwichesPhilly Steak Sandwich 445

Mexican Chicken Sandwich 385

Tuna Melt Sandwich 375

PRODUCTS & PRICES

PizzasSupremes

Chicken Supreme 649, 939,  

Super Supreme 679, 979

PRODUCTS & PRICES

PizzasChicken Feast

Chicken Tikka 629, 919

Chicken Fajita

The Euro

Fajita Sicilian

Afghani Tikka

PRODUCTS & PRICES

PizzasLocal Delights

Shawarma Pizza 669, 919

Behari Chicken Pizza 669, 949

Beely TreatsMeat Lovers 629, 919

Hot & Spicy 629, 929

PRODUCTS & PRICES

PizzasClassis Pizza

Cheese Lovers 649, 939

Veggie lovers 629, 919

PRODUCTS & PRICES

PizzasMargherita 409, 594

ToppingsVeggies 95, 140

Meats 125, 185

Extra Cheese 170, 235

PRODUCTS & PRICES

DessertsStrawberry Cheesecake 255

Lemon Cheesecake 255

Chocolate Cheesecake 255

Size Does Matter 255

PRODUCTS & PRICES

DessertsIce Cream 145

Triple Treat 375

Brownie a la Mode 260

Chocolicious Brownie 195

PRODUCTS & PRICES

BeveragesSoft Drink 95/1, 295/4

Fresh Lime 95/1, 295/4

Mineral Water 70, 130

Orange Juice 95

Cappuccino 110

Hot Tea 95

Coffee 110

PRODUCTS & PRICES

Karachi 26

Lahore 13

Islamabad 4

2 in each Rawalpindi, Abbottabad & Peshawar

1 in each Multan, Sialkot, Faisalabad, Murree, Gujranwala & hayderabad

PLACE

Pizza Hut in Islamabad, Pakistan

Advertising

TV + Print Media

New Products on TV

Offers on Print Media

Fliers in the school & colleges

Mail Service for VIP members

Distribution of door to door brochures

Coupons, Discounts

PROMOTION

Pizza hut do not follow any hierarchy

Job designing is easy

Less specific requirements for recruitment

No proper requirement of educational background

Main required skill is communication

5 days training system

3 in kitchen and 2 in dining

Standard uniform for their employers

PEOPLE

Food manufacturing process is clean

Customers are invited to check used ingredients

Order via cell phone

Dine in Pizza Hut restaurant

Online order system

Adopting various technology & software

Good supply & customer management

Delivery on time

PROCESS

Well designed and air-conditioned restaurants

Neat and clean environment

Nice interior decoration

PHYSICAL EVIDENCE

Multiple pizzas with soft drinks would target families

 Individual deals target individuals & childless couple

Expensive specialty pizzas would target higher income

Lunch specials would be targeted to business people

Youth going to schools, colleges etc.

TARGET MARKET

Domino's Pizza, Inc.

Papa John's International, Inc.

Little Caesar Enterprises, Inc.

Pizza Hut is having 45% of overall pizza market in the world.

In Pakistan Pizza Hut have 57% market share.

COMPETITORS