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LOCATION GREEN PARK MARKET
INDUSTRY RESTAURANTS
DAY SUNDAY
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EXTERIORS
NIGHT VIEW
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EXTERIORS
NIGHT VIEW
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EXTERIORS
DAY VIEW
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SIGNAGES
WALL
MURALS
CASH
COUNTER
INTERIORS
PIZZA HUT
SPOT-LIGHT
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WALL MURALS AT PIZZA-
HUT
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DIRECTIONAL
SIGNAGE
INFORMATIVE
METALLIC/
ALUMINIUM
SIGNAGE
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INTERIORS AT
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INTERIORS AT
DOMINO’S
LCD
WALL
MURALS
CASH
COUNTER
WASH-ROOM
LIGHTS
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DANGLERS
INFORMATION
SIGNAGES
INFORMATIVE
METALLIC
SIGNAGES
DIGITAL DISPLAY
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t
a
b
l
e
Tab le
sofa
sofa
sofasofa
sofasofa
washroom
Cash
counter
Entrance/exit
s
o
f
akitchen
LAYOUT PIZZA HUT
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Entrance/exit
WashroomSale counter
kitchen
V
i
s
u
a
l
d
i
s
pl
a
y
V
i
s
u
a
l
d
i
s
pl
a
y
visual display/price display
LAYOUT DOMINO’S
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PIZZA HUT & DOMINO’S
Pizza hut relied on dinning
experience.
It operates through eight franchises
in India including Devyani and
Dodsal.
Interaction with franchiser: A
separate office in India to manage
marketing , real estate and other
operational parts of business in India
Beverages :Pepsi for pizza hut.Dough preparation: Pizza hut dough
is prepared fresh in the store .
Domino’s USP is 30 minute time
frame.
Franchise rights: Domino’s operates
on business model.
Interaction with franchiser: Dominosinternational visits every 3 to six
months to evaluate bussiness
performance and strategy.
Beverages: Coco cola for dominos .
Dough preparation: Prepared doughdistributed from commissaries to
stores under controlled
temperatures .
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PIZZA HUT & DOMINO’S
Yum! Brands Inc. is the owner of the
Pizza Hut chain worldwide.Pizza hut has a catered service.
The price category of Pizza hut is more
to the higher range.
The ambience of pizza hut is more
appealing.
It has different portraits as visual
displays.
It targets high end customers.
Domino’s has a self service mode .
Its menu and price category of
dominos is more affordable.
The ambience of Domino’s is not as
good as to that of pizza hut, as it has
less space to comfortable around and
has long queues of people in order
counters.
It has flex printing boards as visual
displays.
It targets economic customers as it
target segment.
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