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SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

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Page 1: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

12 Ways to Crush SEOFOR REAL ESTATE INVESTORS

Page 2: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

SEO for Real Estate Investors

Introduction

The 12 Core Factors To On-Page SEO On YourReal Estate Investing Lead Gen SiteThese elements are all already built into everyInvestorCarrot website.

Leverage the most effective online inboundmarketing platform for real estate investors.

Now lets dive in to each element a bit deeperand show you what we mean.

Page 3: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Leverage SEO Friendly URLs

SEO for Real Estate Investors

Page 4: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Leverage SEO Friendly URLsONE WAY GOOGLE KNOWS ABOUT WHAT IS ONYOUR PAGE IS BY THE URL OF THAT PARTICULARPAGE.

SEO for Real Estate Investors

NO. 1Action Item:

Include a variation ofthe keyword phrase

you’re looking to rankfor in the URL.

It’ll help Googlerecognize what yourwebsite is about that

much easier.Interested in SEO? Read the full 12 Stepsto On-Page SEO for Real Estate InvestorsArticle Here

Page 5: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Start Title with a Keyword

SEO for Real Estate Investors

Page 6: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Start Title with a KeywordYOUR TITLE TAG ON YOUR REAL ESTATEINVESTING WEBSITE IS THE MOST IMPORTANTFACTOR IN YOUR SEO.

SEO for Real Estate Investors

NO. 2

Action Item:

Make sure you updateyour title tags on your

pages so they havethe keyword phrase

you’re looking to rankfor at the start.

Page 8: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Dazzle With Multi-MediaNOT A REQUIREMENT TO RANK WELL, BUT WE’VEFOUND IT SURE CAN HELP.

GOOGLE LIKES WEBSITES THAT ENGAGE THEVISITORS AND USES BOUNCE RATE AS A PART OFTHEIR OVERALL RANKING FACTORS.

SEO for Real Estate Investors

NO. 3Action Item:

Don’t make yourwebsite bland!

Add in some localpictures, testimonials

with pictures, etc.

Page 9: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Use Outbound Links

SEO for Real Estate Investors

Page 10: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Use Outbound Links

AN “OUTBOUND LINK” IS SIMPLY A LINK ON YOURPAGE THAT POINTS TO ANOTHER WEBSITE.

SEO for Real Estate Investors

NO. 4

1-3 solid outbound links per blog post.

When in doubt, finda Wikipedia pagethat talks aboutsomething you

mentioned in thearticle and link to it.

Action Item:

Page 11: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Wrap Your Title In An H1 Tag

SEO for Real Estate Investors

Page 12: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Wrap Your Title In An H1 TagJUST HAVING YOUR KEYWORD IN YOUR TITLE TAGUSUALLY ISN’T ENOUGH. .

THE “H1” (HEADING 1) TAG IS SIMPLY THE LARGESTHEADING ON YOUR WEB PAGE AND TENDS TO BE THEHEADING AT THE TOP OF THE PAGE.

NO. 5

SEO for Real Estate Investors

Action Item:

Start off your pagewith a version of

your keywordphrase in the H1

tag.

Page 13: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Drop The Keyword In First 100 Words

SEO for Real Estate Investors

Page 14: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Drop The Keyword In First 100Words

NO. 6

SEO for Real Estate Investors

Action Item:

When you’re writing thecontent on your

pages… make sure thatwithin the first few

sentences you haveyour main keyword

phrase in there…and inject a secondary

keyword phrase inthere as well.

To set the tone for Google as to what that page isabout even more, make sure within the first fewsentences that you’re including your main keyword. As mentioned in tip #12 below… mix in some “LSI”keywords as well to really give it that SEO punch.

See InvestorCarrot Action: https://oncarrot.com/demo

Page 15: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Drop The Keyword In First 100Words

SEO for Real Estate Investors

Page 17: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Nail Loading SpeedHOW FAST YOUR WEBSITE LOADS IS A BIG DEAL!THE LONGER IT TAKES TO LOAD THE MORE LIKELY AVISITOR WILL HIT THE “BACK” BUTTON AND LEAVE.

NO. 7

SEO for Real Estate Investors

Action Item:

Go test your pagespeed on Googles free

tool. If you’re in the“Green” then you’re

doing really really well.

To speed it up evenmore, compress

images.

Page 18: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Add Modifiers To Your Title

SEO for Real Estate Investors

Page 19: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Add Modifiers To Your TitleTRY TO RANK FOR 1-2 KEYWORDS IF POSSIBLE.ADD MODIFIERS TO YOUR TITLES AND TITLE TAGSSO GOOGLE CAN SEE WHAT ELSE THIS PAGE ISABOUT.

SEO for Real Estate Investors

Action Item: NO. 8

Google your mainsearch phrase reallyslowly and see what

Google serves up to youas a suggested search.

If there are anymodifiers you can put

before or after yourkeyword, add them toyour title tag on your

page!Rather than just using “we buy houses Fresno”… make yourtitle tag something more like “we buy houses Fresno ca”… tomodify the title so you can grab rankings for those searchesas well.

Page 21: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Use Social Sharing ButtonsGOOGLE USES THESE SIGNALS AS MINI VOTES. IFTHE PAGE HAS GREAT CONTENT AND IS GETTINGSHARED IN SOCIAL MEDIA… IT MUST BE PRETTYSOLID.

SEO for Real Estate Investors

NO. 9Action Item:

Get a Google 1+ buttonand Facebook button

on your website.But...maybe ditch thePinterest and Twitter

share buttons.

Those tend to not fitwith the type of visitor

real estate investors getto their websites.

Page 23: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Post Long ContentMINIMUM 300-500 WORDS - ALL OF YOUR PAGESTHAT YOU WANT TO RANK WELL IN GOOGLE.

GOING AFTER A REALLY COMPETITIVE PHRASE…BUILD OUT SOME MORE CONTENT AND SEE IF YOUCAN GET IT OVER 1,000 WORDS (OF COURSE USINGTHESE OPTIMIZATION TIPS ALONG THE WAY).

SEO for Real Estate Investors

Action Item: NO. 10

Look at the contentlength on your page

and see if you can addsome more content to

it… then optimizethat content for the

keywords you’regoing after.

Page 24: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Post Long Content

SEO for Real Estate Investors

In the case of search engine optimization (SEO), studieshave shown that longer content on a web page directlycorrelates with higher rankings in most cases.

Page 26: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Slash Bounce Rate

SEO for Real Estate Investors

NO. 11Action Item:

Your aim is to keepsomeone on yourwebsite as long as

possible… and/or toget them to visit

multiple pages of yoursite.

This increases theengagement of the

visitor and increasesthe chances of

conversion.

There is a slight positive correlation… to having alow bounce rate and longer than average “timeon site” by the visitor… as seen by Search Metricsin this recent report. This picture above is justone part of the full report of all SEO rankingcorrelations.

Page 28: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Sprinkle LSI KeywordsLSI MEANS “LATENT SEMANTIC INDEXING“…

WHICH BASICALLY MEANS THAT GOOGLE CAN TELLWHEN TWO WORDS HAVE THE SAME INTENT SOGOOGLE TREATS THEM IN A SIMILAR WAY.

SEO for Real Estate Investors

NO. 12Action Item:

Sprinkle somesimilar intentionphrases into your

content.

Page 29: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

Take AwayTAKE THESE SIMPLE BUT POWERFUL SEO TIPSFOR REAL ESTATE INVESTORS AND PUT THEMINTO ACTION.

WATCH YOUR WEBSITE CLIMB THE RANKINGS!

LET US KNOW IN THE COMMENTS BELOW HOWYOU’RE DOING WITH SEO FOR YOUR OWNWEBSITE.

SEO for Real Estate Investors

Page 30: SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

SEO for Real Estate Investors

WE DIVE INTO SEO TIPS PLUS MUCH, MUCH MOREIN OUR CARROT TRAINING (EXCLUSIVE TOINVESTORCARROT MEMBERS CURRENTLY).

Real Estate Investor Marketing

IF YOU’RE NOT YET A MEMBER, CHECK OUT OURPRICING AND PLANS AND COME ABOARD!

See InvestorCarrot In Action:https://oncarrot.com/demo <===