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What is SEO and Why do Real Estate Agents Need It ?
Presenter: Chuck Ward
“PRO” Director of Marketing
Here was the Question Posed
What happens when you Google yourself, your brand,
or your business?
• Have you ever Googled yourself (of course you have)
• What happened?
– Did you like what you saw the results Google served to you about yourself, your brand, or your business?
• Were you satisfied?
Think About These Questions
• Should (or Do) you need to improve
• Answer a Question with a Question
Are you getting enough leads, phone calls, closings and commission checks
Think About These Questions
What Do I Mean When I Say –“Google Yourself”
This Week’s Agenda
• Tuesday 1/13/2015
– WHAT is SEO
– WHY is SEO important
– WHAT is SEO needed for
• Thursday 1/15/2015
– How to Do It• Basic Steps of ON Page
SEO
• Basic Steps of OFF Page SEO
• Social Media SEO
Super Hero Status
• At the end of this week, I hope that this training will give you
– Confidence in what you can do
– Confidence in what you know
– Practical Application
• Become an SEO / Agent Superhero to Clients
Hit a Home Run
Crush Your Competition (other agents)
Hit a Home Run for your managers (which is your client, who is buying or selling)
What can SEO do For YOU ?
• Help you sell listings faster and for more money
• Help you gain more buyers
• Help you gain more leads
• Leads = closings
• Closings = Money !!!
SEO – Search Engine Optimization
• Definition
PROBLEM with SEO
Most agents are confused about SEO (therefore they won’t or don’t do it)
• What exactly to do
• How to do it
• What tags go where
• What codes go where
• Different opinions among different people
• Still have to lead generate for new deals
PROBLEM with SEO
Most agents are confused about SEO (therefore they won’t or don’t do it)
• Things have changed
– Previous Emphasis on Links
– Now it’s much, much, more
What’s the Point
• SEO is a necessity
– 87% of agents (2012) have at least one website
– Each “PRO” member has at least ONE website
• Most listings are on Zillow, Trulia or realtor.com
• Most farm areas are on Z/T/R with occasional brokerage sites
SEO: It’s Necessary
Step One - KWR
• KWR
– Keyword Research
• Which keywords are the most profitable
• Which keywords will return the fastest conversions
• How to do KWR
Types of SEO
• Local SEO
– Local SEO is doing what is necessary to appear in search results for a more geographical search
• Includes Social Media
• Includes Video objects
• Keywords include terms PLUS locations
EXAMPLE
TAMPA REAL ESTATE AGENT | MACDILL AFB RELOCATION
Types of SEO
• Video SEO
– VIDEO SEO is doing what is necessary to appear in video search results
• Can be broader terms
• Includes (only) Video objects
• Keywords include terms PLUS locations, zip codes, etc
• (V-SEO is FAST !!!!)
Zillow.com is #4, 5, 6
Realtor.com is #7, 8
91,600 results(Video is #1)
Homes.com is #2, 3
Types of SEO
• Google Plus (Maps) SEO
– Google Maps is the original idea behind the LOCAL (LEO / L-SEO) movement
– Based on consumer’s search patterns
• Do you search “homes for sale”
• Do you search “<YOUR CITY> homes for sale”
– Also, this is where customer reviews come in handy
This is example of Local SEO
Types of SEO
• Google Plus (Maps) SEO
– Google Maps is the original idea behind the LOCAL (LEO / L-SEO) movement
– Based on consumer’s search patterns
• Do you search “homes for sale”
• Do you search “<YOUR CITY> homes for sale”
– Also, this is where customer reviews come in handy
Most of us search a combination of geographical location AND keyword
Types of SEO
• Social Media SEO
– Social Media SEO is doing what is necessary to appear in search results based on:
• a combination of a more geographical search and specific keyword term search
• Leads to a social media page directly– Facebook
– Google Plus
– YouTube (or other video channel)
EXAMPLE: Denver Area Real Estate Deals
Term Searched
Denver area real estate deals
Types of SEO
• Your Website– Landing Pages
– Keyword in URL
– Back Links (still applicable today)
– Meta Details• Keyword, description, author
– Social media integration (Facebook open graph)
– Analytics Integration
– Proper Structure
Thursday’s Agenda
Today we learn a little about what SEO is and why SEO is needed for real estate agents
On Thursday, we will be in the “PRO” lab
• How to do Keyword Research
• How to do Video SEO
• How to do Local SEO
• How to structure our internet web pages
• How to do Social Media SEO
Screenshots and Resources(Lots of them)
Thanks For Joining Us Today
• Got Questions
• Got Issues
• Got Concerns
• Got Problems
• Need Help
Contact the Helpdesk
Email:[email protected]
Phone888-884-0303
