SEARCH MARKETING SERVICES

OVERVIEW

We are specialists in organic search and have five years experience devising, implementing and evaluating SEO campaigns.

We are experienced in search algorithms, user behaviour and search trends analysis to create a bespoke cam-paign relevant to your business.

AREAS OF EXPERTISE

SEARCH TRENDS AND AUDIENCE

ANALYSIS

LINKS ANALYSIS AND RECOMMENDATIONS

REPORTING AND ANALYSIS

ON AND OFF PAGE SEO WORK

MOBILE FOCUSED SEO ANALYSIS AND

WORK

SEARCH TRENDS ANALYSIS

We do analysis into search behaviours over time and the factors responsible.We then use this data to make projections and plan campaigns.

AUDIENCE SEARCH BEHAVIOUR ANALYSIS

Search volume is analysed along with competition. This is cross referenced with current landing page traffic and keyword rankings to get a real picture of what is happening.

We are interested in more than traffic. We want to know how everyone is coming to your site via search and the devices they are using.

AUDIENCE ANALYTICS ANALYSIS

ON PAGE TECHNICAL SEO

We look at the code on your website and identify any errors that might be stopping pages from being indexed.

We present everything to you in an easy to follow document with clear recommendations on what needs to be fixed.

Google Webmaster Tools

Question Why is this important? Result How to fix To be completed by

Set up? It allows you to see how Google sees your

site. Very important

Links error messages? If Google feels your link profile is unnatural,

they may send you a message in GWMT.

This should be dealt with straight away if

so.

Recording page downloads? Google Webmaster Tools should show you

this data. It is worth looking to see if this

dips or spikes massively.

Sitemap uploaded? You will see this in the front section of Goo-

gle Webmaster Tools

Any other errors found? If anything is found that is not covered by

the questions in this audit, list here.

Analysis

XML Sitemap

Question Why is this important? Result How to fix To be completed by

Set up? This tells Google exactly what pages are on

your site. This is well worth having.

Linked to in robots.txt file? This is a good place to link to your sitemap.

ON PAGESEO STRATEGY

This is done for every page on the website at the start of the campaign, if needed. This usually results from in-depth keyword and sector specific audience research.

LINKS ANALYSIS

We look at the overall quality of your links in terms of domain diversity, authority, IP and more. We then advise on the best course of action.

We also look at the type of links you have and their anchor text.

On January 26th 2015, Google issued an algorithm update for mobile search that penalised websites not

“mobile friendly”

As well as responsiveness, there are various other technical factors that need to be looked at to determine

mobile friendliness. We do this for you.

Recently, Google announced a further update occurring on April 21st and confirmed that they are creating a

bespoke mobile index.

MOBILE FOCUSED SEO

REPORTING & ANALYSIS

Regular, reporting and analysis into traffic channels, devices used, engagement, conversion rate, landing pages and keyword traffic.

CASE STUDY:CALL 2 CALL

BRIEFTo help them recover from a Penguin penalty and reduce their paid search spend.

Campaign timeline – May 2014 to present.

CASE STUDY:CALL 2 CALL

RESULT142 new keywords ranked at number one

403 new keywords ranked in the top 520% rise in organic traffic year on year

ANY QUESTIONS?

If you have any further questions about our SEO work, please contact:

Becki WoodsSEO and Content Account Manager

becki@weclickmedia.com

0845 299 0377

W W W.W E C L I C K M E D I A . C O M