Embed Size (px)
DESCRIPTION
Orlando SEO firm, Paperboat Media, http://www.paperboatmedia.com discusses what search engine optimization is. Robert Urban, the CEO, presents on various SEO factors to take into consideration and offers some best practices. Some of the topics include local search, on-page factors, off page factors and some others. Read this for a basic understanding of organic search.
Citation preview
SEARCH ENGINE OPTIMIZATIONOrlando SEO Presentation by Robert Urban of Paperboat Media
WHAT IS SEO?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
IT’S WHERE YOU SHOW UP IN THE SEARCH ENGINE WHEN PEOPLE TYPE CERTAIN KEYWORDS OR PHRASES
PEOPLE TRUST ORGANIC LISTINGS MORE THAN PAID ADS (PPC)
SEO IS A CONSTANT ONGOING KING OF THE HILL GAME WHERE THE RULES OFTEN CHANGE
YOUR ORGANIC RANKING IS BASED ON TWO MAIN FACTORS- ON-PAGE (THINGS YOU CONTROL ON YOUR WEBSITE) AND OFF-PAGE ( THINGS YOU CAN INFLUENCE BUT NOT CONTROL)
ON-PAGE FACTORSAN IDEALLY OPTIMIZED WEB PAGEBE HYPER-RELEVANT TO A SPECIFIC TOPIC (USUALLY A PRODUCT OR SINGLE OBJECT)INCLUDE SUBJECT IN TITLE TAGINCLUDE SUBJECT IN URLINCLUDE SUBJECT IN IMAGE ALT TEXTSPECIFY SUBJECT SEVERAL TIMES THROUGHOUT TEXT CONTENTPROVIDE UNIQUE CONTENT ABOUT A GIVEN SUBJECT
OTHER ON PAGE FACTORS- SITE SPEED, DOMAIN AGE, BOUNCE RATE, PAGE AUTHORITY, AUTHOR RANK AND MANY MANY MORE!!
OFF- PAGE FACTORS- WHO LINKS TO YOU, WHO TRUSTS YOU, WHO SEES YOU AS AN AUTHORITY, SOCIAL INTERACTIONS, REVIEWS
PLEASE NEVER EVER BUY LINKS!! THIS WILL DESTROY YOUR WEBSITE RANKINGS.
DIFFERENT TYPES OF SEO
LOCAL SEO
LOCAL SEARCH MARKETING IS ESSENTIAL FOR ANY BUSINESS THAT OPERATES A BRICK AND MORTAR PHYSICAL LOCATION OR PROVIDES SERVICES WITHIN A FIXED REGION.
ORLANDO SEOORLANDO SEARCH ENGINE OPTIMIZATION
BRINGING YOU MORE TRAFFIC THAN I-4
SOME PEOPLE CALL SEO FOR DIFFERENT BUSINESS SEGMENTS OR VERTICALS SPECIFIC NAMES SUCH AS:SEO FOR SMALL BUSINESSES
SEO FOR NON-PROFIT ORGANIZATIONS
SEO FOR SERVICE INDUSTRY
SEO FOR LARGE CORPORATIONS
SEO FOR START-UPS
SEO FOR LAWYERS
SEO FOR DENTIST
VIDEO SEO
YOU CAN ALSO OPTIMIZE VIDEO TO GET YOUR CONTENT RANKED HIGHER AND ADD ANOTHER LISTING TO THE RESULTS
SO WHY CHOOSE PAPERBOAT MEDIA FOR ORLANDO SEO?
DEVELOPING A TOP TIER SEO STRATEGY REQUIRES THREE THINGS: CREATIVITY, SCIENCE AND BUSINESS EXPERIENCE. WE HAVE EXPERIENCE WITH AND UNDERSTAND EVERY ASPECT OF INTERNET BASED MARKETING AND THE TECHNICAL COMPONENTS THAT DRIVE ONLINE MARKETING. IN A WORLD WHERE EVERYONE PROFESSES TO BE EXPERTS, WHAT CAN YOU TRUST?- RESULTS.
CONTACT PAPERBOAT MEDIA TODAY AT 407-680-2400
