INBOUND15

The Frictionless World Arrives

Robert Scoble

Futurist, Rackspace

#INBOUND15

Frictionless

Robert Scoble@Scobleizer

Rackspace’s Futurist

Assumptions.

Reduce friction + new experiences = winning.

Frictionless means:New urbanist

One car.

Five forces bringing us less friction

Frictionless thinking:How well do you know your customers?

Frictionless thinking: Pinpoint Marketing.Vintank geofence.Contextual Cheerios.Know your mobile customer

Beaconify These little radios makefrictionless experiencespossible

your way to frictionless

Sales increased 20%The first week!

Tapingo already has 70% of SCU transactions

HouseCall “uberized”San Diego

What’s next?

VR and AR: the future

VR Cameras

AR

Our world is freaky

Privacy? No, Uber!

Or something else?

Robert Scoble@Scobleizer

Rackspace’s Futurist

INBOUND15

Thank you!!