Rewarded Video Advertising: How to Engage the Mobile Gamer

Rewarded Video Advertising: How to Engage the Mobile Gamer

● 30-40 Minutes

● Ask questions at any time via this panel -->

● Q&A at the end

● Recording & slides via E-mail

Housekeeping


Agenda

1. Introductions & Company Overviews

2. The App Ecosystem & Mobile Advertising

3. The History of the Rewarded Model

4. The Benefits & Impact of Rewarded Video Advertising

5. Innovations in Creative & Optimization

6. Conclusion & Summary

7. Q&A

INTRODUCTIONS & COMPANY OVERVIEWS

22,000+Integrated

SDKs

#1

100+ Billion 1k+

150+employees

2 PetabytesMonthlyTraffic

iOS Attribution SDK*

IntegratedPartners

Data PointsTracked Monthly

* Source http://mightysignal.com/top-ios-sdks?tag-24

20KActive Gaming

Apps

600M

1B+ 85% 98%

200EmployeesMonthly Global

Reach

Video Completion RateApp InstallsHuman & Viewable

(Moat Verified)

APP ECOSYSTEM & MOBILE ADVERTISING


The Rise of the App Ecosystem & Freemium Model

353B2021

197B2017

Source: App Annie Market Forecast, 2017

WORLDWIDE MOBILE APP DOWNLOADS: 56% GROWTH OVER NEXT 5 YEARS


The Growth Opportunity is in Mobile Games

Gaming SocialOther 18-24 25-34 35-44 45-54 55+

26% 28%

46% 21%

22%

15%

25%

17%

Everyone plays games. 75% are between the

ages of 25-54.*

Gaming is the #1 category in mobile, with

55 minutes per day.*

70%

Mobile users play mobile games & this will grow to

81% by 2020.**Source: *Tapjoy”s “Modern Mobile Gamer”, Jan 2017

** comScore, 2016


Mobile Games : Freemium Model & Rewarded Advertising


Don’t Take our Word for it...Users are Saying this Loud & Clear!

Gamers prefer rewarded Ads 4 to 1

Nearly 80% of US consumers indicate that they prefer opt-in ads that offer rewards such as in-app currency over mandatory ads, such as pre-roll videos.

Source: Tapjoy’s Modern Mobile Gamer Report, June 2017


Rewarded Advertising : A Key Part of Mobile Advertising Growth

Source: Mary Meeker Internet Trends, 2017 & IAB/PWC Internet Trends Report, 2016

THE HISTORY OF REWARDED ADVERTISING


• Age of Offerwall - Leveraging the rewarded model to climb app store ranking

Evolution of The Rewarded Model: The Pioneer


• Rise of Video - Rich creatives to acquire & retain quality users; Brands starting to lean-in

Evolution of The Rewarded Model: Present


• Virtual Reality & Augmented Reality

• Rewarded advertising & Interactive video will become de-facto advertising models for brands to engage with consumers

• Rewarded video is here to stay!

Evolution of The Rewarded Model: Future

BENEFITS OF REWARDED VIDEO ADVERTISING


The Rewarded Video Model: Benefits to Users & Publishers

Increased Retention, Ad Revenue & IAPOpt-In, Premium User Experience


The Impact of Rewarded Video Ads for Publishers

Source: Tapjoy’s Maximum Impact Report, August 2017

1

4

2 3

IAP CONVERSION

Users who engage with rewarded ads are 4.5x

more likely to make an in-app purchase

RETENTION

30-day retention increases 3-5x among those who engage with

rewarded ads

APP ENGAGEMENT

User sessions increase 34% after engaging with

a rewarded ad


The Rewarded Video Model: Benefits to Advertisers

High Viewable & Completion RatesBrand Safe Environment


The Impact of Rewarded Video Ads for Advertisers

Verified Human & Viewable

Click Through Rate

Video Completion Rate

98% 4% 85%

*Tapjoy’s Moat In-app Performance Benchmarks, Q2 2017

Audible & Fully On-Screen on Completion

2X

CURRENT INNOVATIONS


Product Innovations in Creative

INTERACTIVE VIDEO PLAYABLES PERSONALIZED


• Three sublevels of data

• Make performance evaluations at the creative level

• Optimize your best creatives across all ad channels

Measurement Innovations in Creative

Measuring creative in Adjust


Leveraging Measurement for Innovations in Creative

• Cohort users to assess in-app performance per creative

• Test creative across demographics and publishers

• Create user lists based on customized criteria for enhanced targeting with the Audience Builder

Using Adjust to optimize on your most influential creative


Product Innovations in Optimization

Make a Purchase

Level up in a Game

Create an AccountSubscribe for a Service

Complete a Free Trial


Product innovations for optimization in Adjust

Measurement Innovations in Optimization

• Automated postback modules

• The Adjust Fraud Prevention Suite

• The Adjust Audience Builder

CONCLUSION & SUMMARY


Evolution of Measurement in Mobile

• Attribution

• In-app events

• In-app revenue

Adjust: Your ultimate mobile measurement resource


Evolution of Advertising in Mobile Gaming

• Creative

• Optimization

• Programmatic

Tapjoy: Maximum Mobile Impact


Q&A

Joli BarrettaSenior Product Specialist

Adjust

Pratik ShahSenior Director of Ad Products

Tapjoy

Marketing

Rewarded Video Advertising: How to Engage the Mobile Gamer