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#SMX #11C1 @danleibson@localseoguide
What Local SEO Ranking Factors Really Matter?
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THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
#SMX #11C1 @danleibson@localseoguide
What Local SEO Ranking Factors Really Matter?
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
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THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
#SMX #11C1 @danleibson@localseoguide
About Us
10 Insane Years of:§ Enterprise SEO Audits§ Local SEO§ White Label SEO§ Agency Process Consulting§ Unblocking Robots.txt Files§ Buying you drinks
#SMX #11C1 @danleibson@localseoguide
§ Andrew Shotland, CEO A pain medication-dependent, misanthropic SEO who’s seen one too many site migration gone bad…
§ Dan Leibson, VP of LocalA hotshot SEO with a mysterious past and a chip on his shoulder.
About Us
#SMX #11C1 @danleibson@localseoguide
The Quest for the Perfect Local SEO Ranking Factors
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Reverse Engineering Google’s Local Search Algorithm
#SMX #11C1 @danleibson@localseoguide
A Method To the Madness
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Reverse Engineering Google’s Local Search Algorithm
#SMX #11C1 @danleibson@localseoguide
For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
#SMX #11C1 @danleibson@localseoguide
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Reverse Engineering Google’s Local Search Algorithm
Great Partners
#SMX #11C1 @danleibson@localseoguide
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Reverse Engineering Google’s Local Search Algorithm
Ordinal Ranking Factors
#SMX #11C1 @danleibson@localseoguide
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Categorical Ranking Factors
#SMX #11C1 @danleibson@localseoguide
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Huh?
#SMX #11C1 @danleibson@localseoguide
Strong Correlation with Local Pack Rankings
GMB “AUTHORITY”• GMB Reviews• GMB Photos• Keyword in Business Name
BACKLINKS• Majestic AC Rank, Trust Flow, etc.• Google Toolbar PageRank• #/% Backlinks w City in Anchor Text• #/% Backlinks w Keyword in Anchor Text
WEBSITE FACTORS• # Words on GMB Landing Page• # Images on GMB Landing Page
#SMX #11C1 @danleibson@localseoguide
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Citations
#SMX #11C1 @danleibson@localseoguide
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Citations
#SMX #11C1 @danleibson@localseoguide
What Can you Do Tomorrow?
What
http://www.localseoguide.com/enforced-nap-consistency-scale-happened/
How
http://www.localseoguide.com/our-citation-stack/
#SMX #11C1 @danleibson@localseoguide
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Links
#SMX #11C1 @danleibson@localseoguide
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Links
#SMX #11C1 @danleibson@localseoguide
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Organic Algo > Local Algo
#SMX #11C1 @danleibson@localseoguide
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Websites Matter A Lot
#SMX #11C1 @danleibson@localseoguide
Location Pages Don’t Cannibalize Store Locators
LOCATOR ONLY• Mean # Of Terms: 2,462• Median # of Terms: 2,325
LOCATOR + Locations Pages• Mean # Of Terms: 3,583• Median # of Terms: 2,394
#SMX #11C1 @danleibson@localseoguide
With A Page Per Location You Will Rank for More Terms
LOCATOR + Locations Pages• Median # of Terms Per Location Page: 23• Median # of Terms Per Location Page Template: 3,412• Median # of Terms Across Locator and Location Pages: 2,438• Median # of Terms Combined Locator/Location Page: 5,760
LOCATOR Only• Median # of terms for Locators: 2,325
Brands with Location/Locator Rank for 3,435 More Terms then Those With Locators Alone.
#SMX #11C1 @danleibson@localseoguide
Real SEO Heroes Level: Wix
https://www.rei.com/stores/huntington-beach.html
http://www.homedepot.com/l/Costa-Mesa/CA/Costa-Mesa/92626/6664
http://www.wholefoodsmarket.com/stores/tustin
#SMX #11C1 @danleibson@localseoguide
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Location Location Location
#SMX #11C1 @danleibson@localseoguide
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Location Location Location
Query Type Example Backlinkw/City in
Anchor Text
Majestic AC Rank
KW in Business Name
Distance From Searcher
IMPLICIT TACOS HIGH HIGH LOW *VERY HIGH
EXPLICIT TACOS IN SAN JOSE
SAN JOSE TACOS
VERY HIGH VERY HIGH VERY HIGH LOW
#SMX #11C1 @danleibson@localseoguide
http://www.localseoguide.com/proximity-the-number-1-local-seo-ranking-sub-factor
#SMX #11C1 @danleibson@localseoguide
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
What may not work?
#SMX #11C1 @danleibson@localseoguide
Low Correlation to Local Pack Rankings
OFF-SITE • Avg. # of Citation Backlinks• # of Verified Citations• Avg. Domain Authority of Citations• Avg. Google Rating• GMB Phone # Matches Website • Google +1s ! ! !
WEBSITE• Moz Domain & Page Authority• Keyword in H1 of GMB Landing Page• Keyword Density of GMB Landing Page• City & State in URL & <title>• HTTPS URL• Has Flash #DUH
#SMX #11C1 @danleibson@localseoguide
Near Me Factors: http://www.localseoguide.com/near-local-seo-ranking-factors/
#SMX #11C1 @danleibson@localseoguide
Links, not just Location
-0.08 -0.12-0.12-0.040.00
Near Me Ordinal LINKGMB OFF-SITE LOCALWEBSITE
Google Reviews
Backlinks With City In Anchor Text
% Backlinks With City In Anchor Text
Profile Views
Backlinks With City State In Anchor Text
% Backlinks With City State In Anchor Text
Total Reviews
Followers Modified
Google Rating
Photos
Average Rating
#SMX #11C1 @danleibson@localseoguide
Not so Near Me
0.50 1.00 1.250.750.00 0.25
Near Me Categorical LINKGMB OFF-SITE LOCALWEBSITE
Organic Rank Binary
City in Title
City & State in Title
Physical Address In City of Search
#SMX #11C1 @danleibson@localseoguide
What Correlated with Who Now?
STRONG CORRELATION:# of Native Google Reviews
# Backlinks w City in Anchor Text% Backlinks w City in Anchor Text
GMB PhotosGoogle Rating
WEAK CORRELATION:City in <title>
City & State in <title>% Backlinks w City in Anchor Text
GMB PhotosGoogle Rating
#SMX #11C1 @danleibson@localseoguide
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
So Many Choices, so Little Time!
#SMX #11C1 @danleibson@localseoguide
THANK YOU! SEE YOU AT THE NEXT #SMX
Reverse Engineering Google’s Local Search Algorithm
Prioritize Investment
#SMX #11C1 @danleibson@localseoguide
Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/
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THANK YOU! SEE YOU AT THE NEXT #SMX