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Redefining a Brand: In Pursuit of Day One & Beyond
2
OUR DAY ONE & CHAPTER TWO PROMISE
Five Questions to Day One and Beyond
I’m going to live how long?
What would I love to do next?
How will I be able to afford doing what I
love to do?
How much should I save today?
Why plan for tomorrow?
FRANCESCA GINO Harvard Business School Expert in decision-making
DAN GILBERT Harvard University Expert in happiness
ZOE CHANCE Yale University Expert in wealth perception
PIERS STEEL Haskayne School of Business, Calgary Expert in procrastination
ADAM ALTER NYU Stern Expert in framing and financial decision-making
GRETCHEN CHAPMAN Rutgers University Expert in health psychology
EMILY PRONIN Princeton University Expert in social perception
E.J. MASICAMPO Wake Forest Expert in will power
HAL HERSHFIELD NYU Expert in financial decision-making
ABIGAL SUSSMAN Princeton University Expert in wealth perception
SCOTT RIGBY Founder of Immersyve Expert in consumer engagement
SHANE FREDERICK Yale University Expert in framing
DAN BARTELS Columbia University Expert in moral psychology
MICHAEL NORTON Harvard University Expert in financial happiness
ELIZABETH DUNN University of British Columbia Expert in financial happiness
MINA CIKARA Carnegie Mellon Expert in neuroeconomics
DALE GRIFFIN Sauder School of Business Expert in judgement
ALICIA MUNNELL Boston College Expert in retirement
Building a Behavioral Army
Longevity Procrastination
Optimism Overreaction
Impulse
Launch Behavioral Quiz
Strongly Disagree Disagree Neutral Agree Strongly Agree
I believe I will live past age 90.
Strongly Disagree Disagree Neutral Agree Strongly Agree
I find myself using the Internet when I should be doing something else.
Strongly Disagree Disagree Neutral Agree Strongly Agree
I often wonder if I will have enough money to support myself when I retire.
Strongly Disagree Disagree Neutral Agree Strongly Agree
I find myself doing the opposite of what other people are doing when I make decisions.
Strongly Disagree Disagree Neutral Agree Strongly Agree
I tend to make impulse purchases.
YOU STRUGGLE WITH IMPULSE CONTROL
Our brains are hard-wired to live for the moment. For most of human history, life was short and tough. 'Today' was the big problem that the human brain is designed to solve. It is never designed to think about 'tomorrow' because, for our ancestors, there weren't that many tomorrows to think about. Saving for your future is harder than our “instincts” tell us. Make sure you
have a steady and consistent approach to your retirement savings plan.
READY TO TAKE ON YOUR INDIVIDUAL CHALLENGES?
I’d like to attend a meeting
Longevity
New Enrollments
Contribution Accelerator
Deferral Increases
60% More actions taken when there’s a behavioral component
Optimism
Invitation
Announcement
Banners
Meeting
Meeting Exercise
Call to Action
Which of the 5 behaviors holds you back?
Kara Segreto is a registered representative of Prudential Investment Management Services LLC (PIMS), Three Gateway Center, 14th Floor, Newark, NJ 07102-4077. PIMS is a Prudential Financial company. Retirement products and services are provided by Prudential Retirement Insurance and Annuity Company (PRIAC), Hartford, CT, or its affiliates. PRIAC is solely responsible for its financial condition and contractual obligations. PRIAC is a Prudential Financial company. © 2015 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, the Rock symbol and Bring Your Challenges are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
0278836-00002-00