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PUTTING PR IN FRONT OF YOUR INBOUND MARKETING ENGINE SCOTT BARADELL, APR PRESIDENT IDEA GROVE @DALLASINBOUND #BrandAidTX

Putting PR in Front of Your Inbound Marketing Engine - Scott Baradell

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Presented at the 2014 Brand+Aid Marketing and Social Media Conference.

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Page 1: Putting PR in Front of Your Inbound Marketing Engine - Scott Baradell

PUTTING PR IN FRONT OF YOUR INBOUND MARKETING ENGINE

SCOTT BARADELL, APR PRESIDENT IDEA GROVE

@DALLASINBOUND #BrandAidTX

Page 2: Putting PR in Front of Your Inbound Marketing Engine - Scott Baradell
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THE COMPARISON

Topical Stories Newsjacking

Media Outreach Site Outreach

Thought Leadership Authorship

Page 7: Putting PR in Front of Your Inbound Marketing Engine - Scott Baradell

THE PROCESS

PR SOCIAL SEARCH BLOGS

DOWNLOADS

EMAIL NURTURING

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PRESS RELEASE

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MAGAZINE FEATURE

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BYLINE ARTICLE

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VIDEO/MULTIMEDIA

Page 12: Putting PR in Front of Your Inbound Marketing Engine - Scott Baradell

BLOG SERIES

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EMAIL CAMPAIGN

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ServiceVirtualization.com

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TodaysWirelessWorld.com

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TodaysWirelessWorld.com


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