2. Key Audiences Every Missouri Resident! Grantees
Professionals & Other Stakeholders Donors
3. Missouris Foundation for Child Abuse Prevention Strong
Families, Safe Kids Preventing Child Abuse & Neglect &
Strengthening Families through Grant Distribution, Education,
Awareness & Partnerships 1 Childhood 4 Every 1 All Kids Deserve
a Good 1 Theme/Slogan
4. Advertising / Media Activity Plan Public Relations / Social
Media Activity Plan Prevention Campaigns Donor Campaigns Media
Mix
5. Prevention Campaigns Not Even For A Minute (NEFAM) o Never
leave children unattended in or around vehicles Shaken Baby
Syndrome (SBS) Prevention o Never Shake Safe Sleep o ABCs o 5 Steps
Parent with Patience (PWP) o Stress o Words Help o Little Kids Make
Big Messes o Strengthening Families o 1 Childhood 4 Every 1 Strong
Families, Safe Kids
6. Prevention Media Plan All campaigns supported by the Public
Relations / Social Media Campaign Mediums Used Radio Print Metro
Transit Digital Media o Online Display Ads, Facebook Ads, YouTube
Pre-Roll, Instagram, Google AdWords Cable TV PSAs Four Campaign
Themes July/August NEFAM December Safe Sleep February/March Parent
with Patience coupled with Tax Check-off April -- All Messaging
*Child Abuse Prevention Month & Strengthening Families
7. Listen (Radio): NEFAM - Valuables Radio Billboard Watch
(Cable): NEFAM Cable Ad July/August Not Even For A Minute
(NEFAM)
8. December Listen: Cable: ABCs 5 Steps Radio billboard ABCs 5
Steps
9. February Listen: One Check Radio Billboard Tired Cable:
Sparky Flour Parent with Patience (PWP) Tax Check-Off
10. April Child Abuse Prevention Month Listen: Uh-Oh Look At Me
Cable: Never Shake Mud Cereal
11. License Plate License to Care Tax Check-Off Coupled with
PWP in Feb/March General Donations o End-of-Year o Matching Gift o
Memorial/Honorary Other funding: Dedicated fees on marriage
licenses & vital records Federal grant Donor Campaigns
12. Three Statewide Campaigns Mediums Used Radio, Print, Metro
Transit, Digital Media (Online Display Ads, Facebook Ads, YouTube
Pre-Roll, Instagram, Google AdWords) & Cable TV PSAs October
License Plate February/March -- Tax Check-off (coupled with PWP)
June -- License Plate All campaigns supported by the Public
Relations / Social Media Campaign Donor Media Plan
13. Community License Plate Partners
14. Listen: Do it for Me Kids Motorcycle ad October & June
License Plate
15. Listen: Profession Tax Check-Off February
16. Radio Missourinet statewide radio, targeted & metros
Radio sponsorship billboard mentions Print Rural Missouri Magazine
Website Transit MetroLink & Buses in St. Louis & Kansas
City Online State Fair Advertising YouTube Pre-Roll Google AdWords
Public Relations Efforts traditional & social media Facebook
Targeted Online Advertising Cable Television / Public Access
Channel PSAs Twitter Prevention $ense Never Shake/Safe Sleep DVD
Texting: Positive Parenting Messages Print Materials (brochures,
posters, banners, magnets, electronic forms, etc.) Special
Events/Exhibits Media Mix
17. Radio Campaigns Statewide 76 radio stations statewide
17,539,800 impressions
18. Web Page http://ctf4kids.org/
19. Public Relations Efforts Integrated with all prevention
& donor messaging Drive all traffic to website
Year-round/monthly/weekly/daily Social Media o Facebook Messaging o
Twitter o Web o Blogs o Texting: Positive Parenting Messages o
Podcasts o YouTube o Prevention $ense Other PR Efforts, including
news releases, interviews, outreach (CAPM special professional
outreach.)
20. Facebook Targeted Advertising
21. Print Rural Missouri Magazine Website Transit MetroLink
& Buses in St. Louis & Kansas City Online State Fair
Advertising YouTube Pre-Roll Google AdWords Media Mix
22. Banners
23. Social Media Campaigns Prevention NEFAM PWP CAPM o
Developed in conjunction with MPP Donor License Plate Tax Check-off
o CTF specific o At Large Tax Check-off Program Other Child Safety
Parenting Tips Sexual Abuse Prevention Awareness Child Development
Special Events
24. Child Abuse Prevention Month (CAPM) CTF and its partners
engaged in various activities and events to highlight April as
Child Abuse & Neglect Prevention Month in Missouri: Governor
Jay Nixon presented the Missouri Prevention Partners (MPP) with a
proclamation declaring April as Child Abuse & Neglect
Prevention Month in Missouri. Child Advocacy Day Wednesday, April 1
Go Blue Day in Missouri: Friday, April 10 *CTF created &
distributed a related electronic flier encouraging people to wear
blue in support of prevention. CTF Prevention Conference Tuesday,
April 14 & Wednesday, April 15 in Jefferson City Pinwheels for
Prevention: Tuesday, April 14 CTF sported blue handprints on its
logo, electronic docs & educational materials. CTF Media/Social
Media Activity Campaigns Missouri Prevention Partners (MPP)
CAPMonth Committee Social Media Campaign Distributed the CTF
CAPMonth Flier Updated the Calendar of Events section on the CTF
website to highlight April prevention activities Distributed the
Making Meaningful Connections 2015 Prevention Resource Guide Truman
Building Exhibit CTF/Missouri Kids Count Pinwheels for Prevention
Display at the Truman Building Easter Award Presentation
25. Ongoing Initiatives State Departments Outreach Spanish
Translation of Materials Matching Gifts Social Media Donation
Programs Amazon Smile Giving Tuesday Online Display Ads Focus on: o
Strengthening Families Campaign o Neglect Prevention Campaign o
Sexual Abuse Prevention Campaign o Safe Sleep Campaign o Firearm
Safety in Homes o Drug Endangered Children (MO DEC) o Resource
Guide o Emotional Abuse
