Problems Facing Marketers Today

If you are reading this, chances are you are a very smart marketing professional who understands that it has never been more important to stay ahead of the curve in business. You are also likely aware that in order to be successful you must market like it is 2016, and what you were doing 5 years ago doesn’t necessarily work.

You probably also face a constant battle with your team, management and ownership trying to get them onboard with new mythologies and away from “the way it always has been done.” If this sounds like you, even just a little bit, then you’ll be able to extract great value from this guide.

Let’s all start marketing in this decade, because it’s not intimidating if you know what works.

Marketers are having trouble:

✤ Proving ROI on marketing efforts. ✤ Quantifying effectiveness of marketing campaigns. ✤ Reacting quickly to the changing digital landscape. ✤ Getting ownership and/or management on board with new media changes. ✤ Understanding actual value of digital and social media.

So what is the solution?

SOCIAL MEDIA MARKETING Facebook, Instagram, Twitter, Pinterest

  ✤ ROI is quantifiable through social & digital marketing

channels. ✤ Social is the single most effective and efficient media channel

of our time. ✤ Social marketing is measurable from impression to sale. ✤ Social marketing insights near real-time advertising feedback. ✤   Consumers spend most of their time on social media. ✤ In comparison to traditional media, social marketing is cost

effective! ✤ Most advertisers are failing to properly use social media for

marketing, leaving the space unsaturated. ✤ Unlike other marketing solutions, social & digital can be

tested and optimized

1 IN EVERY 5 MINUTES IS SPENT ON FACEBOOK   MEANWHILE, TRADITIONAL MEDIA IS IN RAPID DECLINE PLUS traditional media IS NOT TRACKABLE

How many people saw your ad in last month’s magazine and clicked on your website?

How many of those people then turned into customers?

THERE’S NO WAY TO KNOW! AND IT IS EXPEN$IVE

SOCIAL MEDIA MARKETING IS VERY ENGAGING IF DONE CORRECTLY

We are seeing click-through rates upwards of 1-3% on average through Facebook. Compare that to banner ads at a mere 0.06% CTR.   AND IT IS HIGHLY TARGETABLE

Want to reach 35-year-old mothers in California who are bakers, like the Food Network and have a history of purchasing cooking products online? Facebook marketing can do that. This is impossible with traditional media like TV, print or even banner ads.   SOCIAL IS CRUSHING THE ALTERNATIVES

It’s not just about being in digital. It’s about being in the right digital.

THE OPPORTUNITY WILL NOT LAST   ✤ Each day more marketers jump into social marketing. ✤ Eventually, these social channels will become saturated & expensive. ✤ Do you want to be innovative? Or do you want to be left behind? ✤ This is your opportunity to leverage marketing that has only existed

for the past few years.   IF WE COULD ONLY CHOOSE ONE PLATFORM   Right now, in 2016 – Facebook is the most valuable marketing asset. Instagram and Pinterest in a close second.

What if we already do social media in-house? Doing social media and properly executing a strategic social marketing campaign are two completely different scenarios. Anyone is capable of setting up basic Facebook or Instagram ads, but most companies do not have the resources to strategize, design, execute, analyze and optimize these campaigns properly across channels. Building these resources in-house or hiring an incredible agency that already has the infrastructure is a must in today's landscape.   What if our budget is already tied up in other media? This is a trap most marketers fall into. They plan the year or quarter ahead and allocate budget without vetting all options. What you did last year might not work this year, and what you did three years ago certainly doesn’t work today. This is an opportunity to break the cycle and help your company move forward. Social marketing is more like four to five times the amount of exposure for the price of traditional.   What if our ownership doesn’t understand social? You’re not alone. Ownership likes to do what’s comfortable and what is “proven” – the problem is it’s now proven without a doubt that traditional media is failing and marketers have no choice but to move forward with newer marketing channels. Hopefully this guide has given you with enough information to show them the facts.

ENGAGE. COMMUNICATE. CONNECT.

VIDEORIZE YOUR BUSINESS.

It’s no secret anymore that video is one of the most effective ways to communicate in today's fast paced, digital environment. Video is not just entertaining, but a great vehicle for getting lots of information across clearly and effectively in just minutes. If head turning, engaging communication is the goal, then a great video is the perfect medium.

Let us show you how fun the process is and how video will get you noticed in all the right ways… WWW.VIDEORIZE.COM