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Practical Promotion for your Library
@TerraLFletcher 1
.com/WLA
Discussion Roadmap•Professional reputation•Online visibility•Social media misconceptions and best practices
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Professional Reputation Why does it matter?
What is a Brand Advocate?•Talks favorably about a brand or product•Passes on positive word-of-mouth (WOM)
What is a Brand Ambassador?
•employed by organization to promote its products or services •embody corporate identity• appearance, demeanor,
values and ethics
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Online Visibility
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Two Secrets for Search Engine Optimization
1. Quality Content 2. Link Building
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Review Sites•You are being talked about•Yelp •Local directories•angieslist.com•Google Alerts
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Site RankGOOGLE ANALYTICS
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website.grader.com
Alexa.com
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Social Media
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Misconceptions•Post the same thing everywhere•Everyone who follows me will see my post•be on every network•only pick one network•Success cannot be measured•audience is the same on each network
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@NYPL•Use of HootSuite to increase brand awareness•@nypl is the leading online public library on Twitter worldwide, providing free and open access to more than 50 million items in its physical collections and electronic resources•More than 17 million patrons visit the space annually and millions more around the globe use its resources at www.nypl.org
https://blog.hootsuite.com/hootsuite-case-study-new-york-public-library/ 16
Goals•Set out to expand the Library’s online presence
◦ increasing @nypl’s following◦ driving website visits◦ making @nypl a discovery tool for library resources,
content, and expertise◦ building greater brand awareness on the social web
•The Library identified staff in various units to educate them on the use of Twitter as a communication tool and to take intellectual initiative
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@NYPL Results•Incredible growth directly stemming from their coordinated efforts
•Twitter following grow from under 7,000 to over 90,000 in 2010; 100,000 in 2011; 550,000 in 2013; 1,130,000 in 2015• Today, 1,691,000• Average 30 retweets per tweet
•Increased the number of visits to nypl.org coming from Twitter by 353.98%
•Won the PR News 2010 Nonprofit PR Award for Use of Twitter
•Today, they are on Instagram (128,000 followers) and Tumblr
•Today, they have 261,000 likes on Facebook
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General Best Practices•Fill out profile•Have consistent usernames•Have consistent profile images•Know your audience•Track results•Reach out to influencers•Remember it is more than numbers
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Best Practices•Facebook
•Google My Business
•YouTube
•Blogging/ WordPress
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Time Saving Tricks•Calendar•Timer•Repeated ideas•Relationships•Hire an expert
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Kahoot.it
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HTTPS://PLAY.KAHOOT.IT/#/K/B397A6C7-1DB6-4BFE-9ECB-39E86AA6BF85
Citations/Resources http://www.convinceandconvert.com/facebook/this-chart-explains-the-reachpocalypse-and-why-facebook-is-laughing-all-the-way-to-the-bank/
https://www.facebook.com/business/news/A-Streamlined-Look-for-Pages/
http://allfacebook.com/infographic-pandemic-labs-days-times-of-day_b102835
https://www.facebook.com/PagesSizesDimensions http://www.slideshare.net/MarySalvino/google-plus-made-simple-slideshow-9638966
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FletcherConsulting.com TerraLFletcher.com “Like” me on Facebook
◦ Facebook.com/FletcherConsulting
“Follow” me on Twitter @TerraLFletcher “Subscribe” on YouTube.com/TerraLFletcher
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