BingAdsAccountPerformance

11,805 -40.00%

7,101CLICKS

1,019,275 -58.00%

429,233IMPRESSIONS

0.89 -26.97%

0.65AVERAGECPC

96 -56.00%

43CONVERSIONS

1.16 0.49%

1.65CTR(%)

10,475.85 -56.10%

4,598.38COST

0.81 -0.20%

0.61CONVERSIONRATE(%)

109.12 -2.00%

106.94AVGCPA

4.6 -0.30%

4.3AVERAGEPOSITION

10.28 4.24%

10.71AVGCPM

16,106.35 -71.12%

4,651.35REVENUE

1.54 -34.42%

1.01RETURNONADSPEND

$

$

%

%

$

$

%

%

$

$

$

$

$

$

$

$

ClickPerformance

Clic

ks

Impressions

Clicks Impressions

2.Jul 4.Jul 6.Jul 8.Jul 10.Jul 12.Jul 14.Jul 16.Jul 18.Jul 20.Jul 22.Jul 24.Jul 26.Jul 28.Jul 30.Jul 1.Aug0

200

400

600

0k

10k

20k

30k

Clicks Impressions

Jun282015 2,025 147,363

Jul052015 1,484 83,622

Jul122015 1,729 112,487

Jul192015 1,581 83,814

Jul262015 1,504 80,928

NetworkPerformance

6209

6209

863

863 29

29

BingandYahoo!search Syndicatedsearchpartners Content

Clicks Impressions CTR(%) Conversions Cost($) Revenue($)

BingandYahoo!search 6,209 223,138 2.78 42 4,297.20 4,591.36

Syndicatedsearchpartners 863 200,985 0.43 1 291.01 59.99

Content 29 5,110 0.57 0 10.17 0.00

ConversionPerformance

Conv

ersi

ons

Conversions

28.Jul 30.Jul 1.Aug 3.Aug 5.Aug 7.Aug 9.Aug 11.Aug 13.Aug 15.Aug 17.Aug 19.Aug 21.Aug 23.Aug 25.Aug0

5

10

15

Clicks Conversions ConversionRate(%) RevenuePerConversion($) Revenue($)

Jul262015 1,504 30 1.99 119.03 3,570.78

Aug022015 1,561 23 1.47 383.15 8,812.44

Aug092015 1,752 26 1.48 159.46 4,145.90

Aug162015 1,856 43 2.32 165.07 7,097.88

Aug232015 1,423 27 1.90 207.77 5,609.67

AccountPerformance-Last6Months

Clic

ks

Impressions

Conversions

Revenue

Cost

Clicks Impressions Conversions Revenue Cost

Feb'15 Mar'15 Apr'15 May'15 Jun'15 Jul'150k

5k

10k

15k

0k

500k

1000k

1500k

0

50

100

150

0k

10k

20k

30k

0k

5k

10k

15k

BingClicksbyCampaign

BingCampaignPerformance

Clicks Impressions CTR(%) Cost($) AverageCPC($) Conversions AveragePosition Revenue($)

LEDTVs 3,278 68,098 4.61 2,124.94 0.65 51 2.6 3,662.50

Shopping 1,313 137,940 1.03 962.25 0.73 14 7.2 1,302.77

3DTVs 954 48,987 1.95 241.02 0.25 31 3.3 14,443.24

DVDPlayers 502 7,304 6.87 386.96 0.77 18 1.2 1,135.99

VideoConverter 294 43,434 0.68 87.52 0.30 1 4.7 59.00

CoffeeMachines 271 4,558 5.95 150.33 0.55 0 1.5 0.00

WashingMachines 134 2,298 5.83 157.78 1.18 10 1.2 2,199.28

Blu-RayPlayers 129 1,791 7.20 100.67 0.78 4 1.1 956.00

SearchRe-Marketing 109 2,277 4.79 82.55 0.76 1 2.3 44.99

MultiSystemTVs 109 3,862 2.82 91.19 0.84 1 1.2 2,846.96

BingAdGroupPerformance

Clicks Impressions CTR(%) Cost($) AverageCPC($) AveragePosition Conversions Revenue($)

HomeAppliances 954 48,987 1.95 241.02 0.25 3.3 31 14,443.24

3DTVs 395 7,390 5.35 282.79 0.72 1.7 7 773.35

Blu-rayandDVD 395 43,375 0.91 262.01 0.66 6.9 4 698.00

LEDTVs 371 19,854 1.87 256.67 0.69 4.9 9 494.77

MultiSystemTVs 338 19,934 1.70 436.58 1.29 4.3 11 2,309.28

VideoConverter 297 1,790 16.59 210.97 0.71 1.3 10 432.93

WashingMachines 268 2,225 12.04 133.14 0.50 1.1 7 262.45

CoffeeMachine 252 3,974 6.34 131.46 0.52 1.5 4 218.46

LEDLights 246 3,969 6.20 147.08 0.60 1.4 1 378.00

Microwave 242 3,724 6.50 128.75 0.53 1.6 1 17.50

BingAdPerformancebyConversions

Clicks Impressions AverageCPC($)

Conversions CTR(%)

Cost($)

AvgCPA($)

ConversionRate(%)

Revenue($)

ReturnOnAdSpend($)

homeelectronics.comExpertAdvice&AlwaysLowPrices!CheapElectronicsSince1989.www.homeelectronics.com

95 20,343 0.51 4 0.47 48.09 12.02 4.21 378.99 7.88

homeelectronics.comCheapElectronicsSince1989.ExpertAdvice&AlwaysLowPrices!www.homeelectronics.com

441 96,912 0.38 4 0.46 168.45 42.11 0.91 767.47 4.56

AllRegionDVDPlayersFrom$45.00,GuaranteedLowPrices.AllRegionDVDPlayer,UseAnyDVD!www.homeelectronics.com

23 152 0.66 3 15.13 15.16 5.05 13.04 169.00 11.15

BrandedMicrowaveCheapElectronicsSince1989.Samsung/LG/PanasonicmicrowaveSale!www.homeelectronics.com

109 1,291 0.64 3 8.44 70.05 23.35 2.75 526.50 7.52

SonyRegionFreeBlu-ray100%GuaranteedCodeFreePlayback!SonyRegionFreeBlu-rayPlayers.www.homeelectronics.com

2 4 0.42 3 50.00 0.84 0.28 150.00 115.00 136.90

RegionFreeDVDPlayersGuaranteedToPlayAnyDVD!ShopCode&RegionFreeDVDPlayerswww.homeelectronics.com

29 352 0.88 3 8.24 25.39 8.46 10.34 239.00 9.41

RegionFreeDVDPlayersPlayAnyDVDonAnyTV,Guaranteed!Shop&Save:RegionFreePlayerswww.homeelectronics.com

25 398 0.70 3 6.28 17.49 5.83 12.00 330.00 18.87

Shop:WashingMachinesAllbrandedwashingmachines&More!AllmajorAppliances.www.homeelectronics.com

56 448 1.00 3 12.50 55.74 18.58 5.36 1,141.00 20.47

Shop:CoffeeMachinesAllbrandedwashingmachines&More!

AllmajorAppliances.

www.homeelectronics.com

33 1,129 1.06 2 2.92 34.82 17.41 6.06 387.99 11.14

BingKeywordPerformancebyConversions

Clicks Impressions CTR(%)

AverageCPC($)

Cost($)

Conversions AvgCPA($)

Revenue($)

ReturnOnAdSpend($)

ConversionRate(%)

cheapelectronics 238 817 29.13 0.39 91.73 8 11.47 1,146.46 12.50 3.36

regionfreedvdplayer 75 909 8.25 0.81 60.62 4 15.16 470.00 7.75 5.33

homeappliances 24 93 25.81 0.63 15.10 3 5.03 1,141.00 75.56 12.50

allregiondvdplayers 7 35 20.00 0.77 5.36 3 1.79 169.00 31.53 42.86

sonyregionfreeblurayplayer

6 17 35.29 0.44 2.65 3 0.88 115.00 43.40 50.00

ifbwashingmachines 131 1,544 8.48 0.68 89.32 3 29.77 526.50 5.89 2.29

+international+travel+converters

37 288 12.85 0.67 24.85 2 12.43 39.60 1.59 5.41

samsungmicrowave 10 58 17.24 0.80 8.02 2 4.01 50.00 6.23 20.00

region3dvdplayerus 35 521 6.72 0.44 15.35 1 15.35 7.99 0.52 2.86

region-freedvdplayers 8 235 3.40 0.97 7.74 1 7.74 40.00 5.17 12.50

BingSearchQueriesbyConversions

Clicks Impressions AverageCPC($)

CTR(%)

Conversions Cost($)

Revenue($)

ReturnOnAdSpend($)

AvgCPA($)

allregiondvdplayers 7 10 0.77 70.00 3 5.36 169.00 31.53 1.79

allregionblurayplayers 10 10 0.51 100.00 3 5.08 1,141.00 224.61 1.69

ifbwashingmachines 58 732 0.73 7.92 3 42.35 526.50 12.43 14.12

sonyregionfreeblurayplayer 3 4 0.50 75.00 3 1.49 115.00 77.18 0.50

samsungmicrowave 2 1 0.28 200.00 3 0.56 249.00 444.64 0.19

bestelectronics 144 386 0.41 37.31 2 59.16 417.49 7.06 29.58

adaptersandconvertersforforeigntravel

1 1 0.77 100.00 2 0.77 39.60 51.43 0.39

regionfreedvdplayer 42 593 0.86 7.08 2 35.94 290.00 8.07 17.97

cheapwashingmachines 1 1 0.72 100.00 2 0.72 50.00 69.44 0.36

region3dvdplayinus 2 2 0.50 100.00 1 0.99 39.00 39.39 0.99

Recommendations

1. a

2. b

3. c

4. d

5. e