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Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc. Popular Media for Vietnamese female

Popular media among vietnamese female

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Page 1: Popular media among vietnamese female

Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.Popular Media for Vietnamese female

Page 2: Popular media among vietnamese female

Overview

18-19; 11%

20-24; 29%

25-29; 28%

30-35; 32%

Respondent profile

Q&Me conducted the survey to 18-35 female to see their web media recognition and their popularities(conducted on Nov, 2016)

HCM; 27%

Hanoi; 24%

Can Tho; 3%Hai Phong; 3%

Da Nang; 3%

Others; 40%

Age Area

Page 3: Popular media among vietnamese female

Income / Spending13%

20%

17%15%

13%

14%

8%

<5M5M-7.5M7.5M-10M10M-15M15M-20M20M-30MMore than 30M VND

Family Income

14%

36%28%

10%

6%3%2%

<100K VND100-300K VND300-500K VND500-700K VND700K-1,000K VND1,000K-2,000K VND>2,000K VND

Spending on Fashion

34%

39%

17%

3%3%2%2%

<100K VND100-300K VND300-500K VND500-700K VND700K-1,000K VND1,000K-2,000K VND>2,000K VND

Spending on cosmetic / beauty services

10%

23%

23%14%

12%

8%

11%

<100K VND100-300K VND300-500K VND500-700K VND700K-1,000K VND1,000K-2,000K VND>2,000K VND

Spending on food / drinks

Page 4: Popular media among vietnamese female

Brand recognition

24h.c

om

dantr

i.com

kenh1

4.vn

zing.v

n

ngois

ao.ne

t

webtre

tho.co

m

blogta

msu.vn

afamily.

vneva

.vn

phun

utoda

y.vn

emde

p.vn

guu.v

nelle

.vn6% 5% 8% 6% 11% 15% 14% 24% 20% 20%

34% 46% 50%10% 11% 14% 13%

23% 20% 31%26% 28% 27%

29%24%

29%

45% 44% 40% 47%44% 45%

40% 37% 38% 40%29% 23% 16%

39% 39% 38% 35%22% 20% 15% 14% 14% 14% 8% 7% 5%

Do not know Know it but do not useUser irregularly Use regularly

24h.com, dantri.com are most recognized among femaleQ: Please let me know about the web media that you recognize and are in use (MA)

Page 5: Popular media among vietnamese female

Brand recognition

24h.c

om

dantr

i.com

ngois

ao.ne

t

webtre

tho.co

mzin

g.vn

kenh1

4.vn

eva.vn

phun

utoda

y.vn

afamily.

vn

blogta

msu.vn

emde

p.vn

guu.v

nelle

.vn

36%35%

11% 13%

39%

48%

7% 9% 7%

20%

5%9%

4%

36%39%

22%17%

37%42%

13% 12%16% 13%

5%8% 5%

46% 44%

32%28% 28%

25%21% 20% 17%

13%13%

6% 6%

18-22 23-29 30-35

kenh14.vn are popular among the youth, while 24h and dantri are more for the elderlies

Q: Please let me know about the web media that you recognize and are in use (MA)

Page 6: Popular media among vietnamese female

Site comparison by keywordsUseful

Latest information

Trendy

A variety of contents

Quality contents

Good to kill time

Good for youth

Good for adult35% 55%

22%

45%33%41%

36%

19%

Useful

Latest information

Trendy

A variety of contents

Quality contents

Good to kill time

Good for youth

Good for adult

10% 21%

35%

17%13%21%

18%9%

Useful

Latest information

Trendy

A variety of contents

Quality contents

Good to kill time

Good for youth

Good for adult

23%

4%8%

16%19%

8%15%

36%

Useful

Latest information

Trendy

A variety of contents

Quality contents

Good to kill time

Good for youth

Good for adult

20%

6%18%

11%15%

12%15%

20%

kenh14

ngoisao.net

eva.vn

afamily.vn

Q: Please choose the website that best matches each keyword (SA)

Page 7: Popular media among vietnamese female

Website for cosmetic

eva.vn

emde

p.vn

phun

utoda

y.vn

webtre

tho.co

m

kenh1

4.vn

elle.vn

afamily.

vn

ngois

ao.ne

t

zing.v

ngu

u.vn

24h.c

om

dantr

i.com

blogta

msu.vn

eva.vn is most popular follwed by emdep.vn and phunutoday.vnQ: Please choose the website that you use to get cosmetic information (up to 3) (MA)

Page 8: Popular media among vietnamese female

Website for fashion

eva.vn

emde

p.vn

kenh1

4.vn

phun

utoda

y.vn

ngois

ao.ne

t

guu.v

nelle

.vn

afamily.

vn

webtre

tho.co

mzin

g.vn

24h.c

om

blogta

msu.vn

dantr

i.com

eva.vn is considered most especially among 30-35Q: Please choose the website that you use to get fashion information (up to 3) (MA)

Page 9: Popular media among vietnamese female

Website for baby / child care

webtre

tho.co

meva

.vn

phun

utoda

y.vn

afamily.

vn

blogta

msu.vn

dantr

i.com

emde

p.vn

24h.c

om

kenh1

4.vn

zing.v

n

ngois

ao.ne

telle

.vngu

u.vn

webtretho is by far the most website referred for baby / child careQ: Please choose the website that you use to get baby / child care information (up to 3) (MA)* Those who have kids only (N=236)

Page 10: Popular media among vietnamese female

Website for entertainment

kenh1

4.vn

zing.v

n

ngois

ao.ne

t

24h.c

om

dantr

i.com

blogta

msu.vn

webtre

tho.co

m

afamily.

vneva

.vn

None o

f the a

bove

phun

utoda

y.vn

emde

p.vn

guu.v

nelle

.vn

kenh14 is most popular entertainment websiteQ: Please choose the website that you use to get entertainment news (up to 3) (MA)

Page 11: Popular media among vietnamese female

Q&Me – About Online Market Research Services

Page 12: Popular media among vietnamese female

Our SolutionSurvey is conducted via mobile phone and the data is processed real-time

Affordable Quick High qualityTakes 24 - 48 hours for most surveys, proving real-time

analysis

Superb real-time analysis for flexible and accurate data

collection

1/3 of the competitor pricing

Page 13: Popular media among vietnamese female

Our Advantage: Direct Panel ManagementOur strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 180,000 members as of Nov, 2016

<9 10-14

15-19

20-24

25-29

30-34

35-39

40-44

45-49

50-

0% 1%

18%

31%

22%

14%

7%

3% 3%1%

Age

19%

18%

6%

4%3%3%

47%

HCM Hanoi Can Tho Da NangHai Phong Dong Nhai Others

56%

44%

Male Female

Gender City

Page 14: Popular media among vietnamese female

Contact Us

URL: http://www.qandme.netContact: [email protected]

Q&Me is operated by Asia Plus Inc.

Asia Plus Inc.Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, VietnamTel. +84 839 100 043