Madrid, February 18th 2013

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Hi, we are playthe.net

+34 969 24 0221 | www.playthe.net | info@playthe.net

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About playthe.net playthe.net in 1 minute

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Disruptive offer in the advertising sector, given the advertising effectiveness and economic efficiency of the advertising product playthe.net implies a disruptive value given in the advertising sector.

Is an efficient, online and accessible outdoor digital signage solution. An instrument for information, promotions and ads broadcast supported by outdoor screens. You can advertise yourself, boost your revenues though the digitalization of your showcase, surprise a friend or relative with a personal message or make promotions with your products through the playthe.net “store”. Take advantage of the digital signage by offering the best location, innovation and efficiency thanks to the playthe.net e>play* network, reaching maximum coverage and the best positioning for your products.

Offer Democratization of Advertising , Advertising deal through network l playthenet gives access to outdoor advertising to stretch long tail of the Spanish aggregate supply , as is happening in analogy with the sponsored links ( Google, Yahoo ) on internet.

Disruptive offer Democratization

Launch advertising campaigns in more than 3,500 screens across Spain. Segment by location and time range.

Easy to use Digitalize your showcase, promote your products and boost your revenues.

Direct A social, effective and interactive media. Maximize the attention your contents get and connect with your target audience.

Pro!table

It allows you to know if your ad reach your target audience, by analyzing the age and sex of those who stand in front of your screen, as well as the span of time they spend there. You can also get to know where the client is and the number of people connected to the wi-fi.

Measurable

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ADVERTISING  TEMPLATES  

PROGRAMMING  PLAYLIST  

CONTENTS  e>plays  

NETWORK  INTERNET  

MOBILE  DEVICES  

SOCIAL  NETWORKS  

ADVERTISERS  

AGENCIES  

TARGET  CUSTOMERS  

The surrounding of playthe.net

Media Telco Internet Outdoor

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Navarra 87 e>plays

País Vasco 91 e>plays

La Rioja 30 e>plays

Aragón 49 e>plays

Cataluña 845 e>plays

Castilla y León

135 e>plays

Madrid 1.067 e>plays

C. Valenciana 485 e>plays

Galicia 43 e>plays

Asturias 33 e>plays Cantabria

27 e>plays

Castilla-La Mancha 202 e>plays

Islas Canarias 32 e>plays

Andalucía 247e>plays

Extremadura 110 e>plays

R. de Murcia 25 e>plays

Baleares 2 e>plays

playthe.net in Spain Currently more than 3,500 points in the network

2012

1.000 e>plays

2013

2.500 e>plays

2014

20.000 e>plays

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> Increase of the service > Increase of the ARPU

> +EBITDA PER USER

> +CLIENT RETENTION (CHURN decrease)

> Modernize your showcase > Offer publication > People traffic > Free WIFI for clients > Savings as well as spin-off benefits for the business with the same telecommunications product.. > 50% of the advertising income generated by the contents broadcasted on your screen

Telco + playthe.net: combined offer internet + cell phone + TV + land line + e>play

Retail + SOHO Telco

WIN WIN

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During 2013 playthe.net has cooperated with a Spanish telecom operator and currently we are involved in an expansion process with other operators (commercializing the solution playthe.net + connectivity among several SME’s and Micro-enterprise segments.

Commercial strategies among fixed-line telecommunications operators in order to launch a combined offer

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In comparison, playthe.net offer increases the business savings by 20%-80%, as well as the number of RGU’s from 2-3 to 3-4. In an indirect way, it also boosts sales through the effectiveness of an interactive showcase with a higher rotation.

Factura Anual Sin playthe.net (2-3 RGU´s)

804€ 804€ 360€

-500€

-1.000€

Telecommunication

Operator

DOOH

Equipment

Advertising income

Telecommunication

Operator

660€

160€

Year bill with playthe.net (3-4 RGU´s)

+   +   =  

Final balance

Impact in savings for the business telco + playthe.net TELCO services

[50% of the advertising income generated by

the contents broadcast on your screen)

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ARPU with playthe.net (2-3 RGU´s)

804€

360€*

800€

Operador Telecomunicaciones

Gross Margin (2-3 RGU´s)

400€

500€

(2200;1500€) (900€)

Advertising

Hardware (e>play)

Telco

40€ SRC  Central Costs

60€

400€

400€

(100€) (800€)

EBITDA (2-3 RGU´s)

Operator income Telco + playthe.net = EBITDA x2

RGU.- Revenue Generating Unit

*1 year 29,95€

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COST e>play playthe.net

100% Capex hardware

Profit for the telecom operator

The participation of the telecom operator in the benefit of the recurring advertising income per point can vary depending on the degree of investment in hardware and the design of its commercial offer.

=50%

50%

+

X %

Y %

Advertising ARPU model ARPU

ADVERTISING

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Example of share of advertising ARPU

COST commerce e>play

1.920€ (80%)

100% Capex hardware

ARPU ADVERTISING

Commercial support Operator

480€ (20%)

=50% 40%

As an example (taking into consideration an e>play with final price= 2,400€), 10% of the advertising income go to the operator, 40% to the business and 50% to playthe.net. The operator can have its share over the advertising ARPU, not only through the direct investment in playthe.net hardware, but also by making the cost of the distributor affect the owner of the business (in the form of savings over the final cost). Also other possibilities proposed by the operator may be agreed upon.

Total 2.400€ (100%)

CAPEX

10%

+ 50%

Operator

Business

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42 indoor vertical digital poster

e>play i42t 42”

Captures the sunligh, improving the quality of the imageme. More dynamism and visibility than a usual panel.

Vertical digital poster 42” > anti-glare professional panel

> Screen: Panel Super IPS (16:9) 42” Full HD > Transflective -high luminosity 700 cd/m² > View angle: h178º v178º > Control by USB and RJ45 (data) > Compatible with the e>player playthe.net > Dimensions: 2 x 0,79 x 0,64 meters > Finishing layer: white or aluminium. Designed for light interiors with direct impact of natural light such as hotel lobbies, shop windows… as well as for darker interiors of businesses or shop windows.

Main features of the package: > Access to the playthe.net network 24 hours a day > Premiun maintenance of services and hardware > Licence playthe.net > Instalation quota > e>play transport > Creation of the first content > Configuration of the e>play > Permanence agreement: 60 months

12 payments First year

12 payments Second year

12 payments Third year

12 payments Fourth year

12 payments Fifth year

29,95 € 69,45 € 69,45 € 69,45 € 69,45 €

The monthly payments can vary depending on the existing interest rate upon the signature of the funding agreement Prices with an annual percentage rate of charge (APR) of 8%. Total price: 3.000,00 €. VAT not included. (without funding)

models e>plays Discover the whole range of e-plays available

29.95€ /month the !rst year

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47 indoor vertical digital poster

e>play i47t 47”

Captures the sunligh, improving the quality of the imageme. More dynamism and visibility than a usual panel.

Vertical digital poster 47” > anti-glare professional panel

> Screen: Panel Super IPS (16:9) 47” Full HD > Transflective -high luminosity 700 cd/m² > View angle: h178º v178º > Control by USB and RJ45 (data) > Compatible with the e>player playthe.net > Dimensions: 2 x 0,79 x 0,64 meters > Finishing layer: white or aluminium. Designed for light interiors with direct impact of natural light such as hotel lobbies, shop windows… as well as for darker interiors of businesses or shop windows.

Main features of the package: > Access to the playthe.net network 24 hours a day > Premiun maintenance of services and hardware > Licence playthe.net > Instalation quota > e>play transport > Creation of the first content > Configuration of the e>play > Permanence agreement: 60 months

12 payments First year

12 payments Second year

12 payments Third year

12 payments Fourth year

12 payments Fifth year

39,95 € 73,70 € 73,70 € 73,70 € 73,70 €

The monthly payments can vary depending on the existing interest rate upon the signature of the funding agreement Prices with an annual percentage rate of charge (APR) of 8%. Total price: 3.000,00 €. VAT not included. (without funding)

models e>plays Discover the whole range of e-plays available

39.95€ /month the !rst year

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packages advertising playthe.net Monthly packages

Luis Miguel Vindel CEO lmvindel@playthe.net  

Contact us, We are here Espronceda, 40 28003 MADRID Spain T + 34 91400 88 41 Cervantes, 2-3º 16004 CUENCA Spain T+ 34 90218 0008 And here www.playthe.net playthe.net/blog/ facebook.com/playthenet.es twitter.com/playthenet_ www.linkedin.com/company/playthe.net http://www.youtube.com/user/plataformaplaythenet