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101
HR Consultants
Corporate
Training
Consultants
Accountants
Product design
& innovation agencies
Management
Consultants
Branding AgenciesSales
Consultants Ad Agencies
PR
Brand website
Online ads
Brand website
Online ads
E-commerce
SEM
Social
“Fun” apps
Brand website
Online ads
E-commerce
SEM
Social
“Fun” apps
“Serious” apps
Digital service design
Digital product
design & testing
Co-creation
Crowdsourcing
E-Learning
E-Recruiting
Digital transformation /
change management
Social analytics
Digital supply chains
Accenture
buying Fjord+
W+K
aces social with Old Spice+
WCG
buying predictive analytics firm
+
+
WPP
buying AKQA
Source: Joanne Davis Consulting
Source: Joanne Davis Consulting
the
business name
what you do, not who you are
current traction
key presentation takeaways
Mohamad GandaraChief Marketing Officer @ideaimajiLeads a team of generally smart people.
Responsible for managing clients.
© Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential
pitchthe
problem validation data
personalize the problem
quantify where appropriate
•
•
•
•
•
•
•
•
•
our
overview of product or service
your value proposition & key benefits
avoid technical specifications
include imagery where appropriate
the
overall market size
tiered breakdown of market penetration
demonstrate credible market research
opportunities for expansion
graphs & charts are a plus
the
top three to five competitors
similarities & key differences
your competitive advantage
charts & visuals make it simple
© Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential
© Copyright 2016 Idea Imaji. All rights reserved. Private and Confidential
the
go-to-market strategy
how you will reach your customers
marketing channels
campaign strategy
final
powerful visuals leave a lasting impression
be consistent – themes, fonts, colors
avoid stock templates & animations
include logo, website, & social media info