THE PERSONAL BRANDING P L A Y B O O K

Hi, I’m Sujan PatelI run Web Profits, a marketing agency that help companies leverage growth marketing

I'm a regular contributor at Inc, Forbes, WSJ & Entrepreneur

I'm the author of Content Marketing Playbook & 100 Days of Growth

ROI OF HAVING A PERSONAL BRAND

•Increases you and your company’s awareness•Increases traffic to your website•It’s easier to close deals •Increases leads•Free stuff/help•Doors open•Helps with recruiting •When you have something to say, there’ll be people who’re actually listening

DISCLAIMER: NO MAGIC

DISCLAIMER: NO MAGIC

AGENDA

1.Unique Angle (USP)

2.The Basics

3.Relationships

1. FIND YOUR UNIQUE ANGLE

GUESS WHAT MY USP IS?

2. THE BASICS

•Get a professional headshot (no selfies!)•Create a website with your headshot •Highlight you 3-5 biggest achievements•Create a blog or write on Linkedin or Medium.com•Add Social Proof (awards & places you’ve been featured)•If you don’t have any achievements or social proof. GO GET SOME!–Don’t worry it takes time

THE BASICS

LAZY VERSION:Instead of writing content, curate content

FAST VERSION:Instead of writing on your own site, guest

blog

3. RELATIONSHIPS

•Offer to help industry leaders/influencers for free•Volunteer at networking events/conferences

–You’ll get direct access to the speakers and organizers

•Email 1 person you admire and let them know–Be specific and genuine

•Answer Questions are on Quora & comment on popular blogs• Join Facebook & Slack Groups•Attend Conferences/Events

–Make a list of who you want to meet and reach out to them before hand (compliment them)

•Always follow up after you meet people

HOW TO BUILD RELATIONSHIPS

SujanPatel.com

@SujanPatel

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QUESTIONS?