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PANDA SECURITY IN VIETNAM PANDA SECURITY IN VIETNAM Truong Minh Truong Minh YEN YEN ( ( Mr.) Mr.) Mobile Mobile : +84903100039 : +84903100039 Email Email: [email protected] [email protected]

Panda security in Indochia

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Page 1: Panda security in Indochia

PANDA SECURITY IN VIETNAMPANDA SECURITY IN VIETNAM

Truong MinhTruong Minh YENYEN ((Mr.)Mr.)MobileMobile: +84903100039: +84903100039EmailEmail:: [email protected]@std.net.vn

Page 2: Panda security in Indochia

VIETNAM ANTIVIRUS MARKETVIETNAM ANTIVIRUS MARKET

•• PotentialPotential:: 300,000300,000 licenses perlicenses per month (EU), 1M USD/yearmonth (EU), 1M USD/year(Corporate)(Corporate)

•• Market shareMarket share:: KasperskyKaspersky 50%,50%, BkavBkav 30%, Norton 5%, Trend Micro30%, Norton 5%, Trend Micro5%, Panda 3%, other (5%, Panda 3%, other (PCtoolsPCtools,, AviraAvira,, EsetEset, McAfee, McAfee……) 7%.) 7%.

•• Retail priceRetail price: KIS,: KIS, BkavBkav IS, NIS ~ USD15. Panda IS: USD10, PandaIS, NIS ~ USD15. Panda IS: USD10, PandaCloud Antivirus Pro: USD10Cloud Antivirus Pro: USD10

•• Customer behaviorCustomer behavior: Buy because of belief: Buy because of belief

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PANDATECH OFFICE & STAFFPANDATECH OFFICE & STAFF –– PANDA SECURITY INDOCHINAPANDA SECURITY INDOCHINA

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PANDA SECURITY IN VIETNAM 2010PANDA SECURITY IN VIETNAM 2010

The first launching party retail) in 05/2010

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PANDA SECURITY IN VIETNAM 2010PANDA SECURITY IN VIETNAM 2010

The first launching party (Corporate) in 09/2010

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PANDA SECURITY IN VIETNAM 2010PANDA SECURITY IN VIETNAM 2010 –– MARKETING ACTIVITIESMARKETING ACTIVITIES

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PANDA SECURITY IN VIETNAM 2011PANDA SECURITY IN VIETNAM 2011

The third launching party (Retail) in 11/2011

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PANDA SECURITY IN CAMBODIA 2011PANDA SECURITY IN CAMBODIA 2011

Launching party (Retail) in 11/2011- In Cambodia

Page 9: Panda security in Indochia

PANDA SECURITY IN VIETNAM 2011PANDA SECURITY IN VIETNAM 2011 –– MARKETING ACTIVITIESMARKETING ACTIVITIES

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PANDA SECURITY ONPANDA SECURITY ON GoogleGoogle –– 2,030,0002,030,000

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More than 300 dealers in Vietnam

Link: http://cloudantivirus.vn/partner

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TRƯƠNG MINH YÊN (Mr.) – Cell phone: +84903100039

• Used to work for Kaspersky distributor in Vietnam as Business DevelopmentManager nearly 2 years

• Handled Panda as Country Manager (Vietnam, Laos and Cambodia) from2010.

• Have large knowledge and experiences about antivirus market in Vietnam

• Used to work for a lot of foreign company last 10 years.