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Radio audiences are very stable. This first wave confirms the high penetration of the media in both parts of the country, on daily, weekly or total reach basis. Radio is more listened in the North than in the South in terms of average duration (North average of 4h33min per day vs South 3h16min). Home is the place where radio is the most listened (39,2% in the North & 47,1% in the South). Classical radio transistor is the device that most of the 18-54 listen to before autoradio and TV set (used as a radio tuner) C/000 is stable : 7,8€ in the North & 11,1€ in the South.
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CIM RADIO : Results evolution 1st wave results of 2014 – June 2014 - 18-54 y.o.
• Global trends :
• Radio audiences are very stable. This first wave confirms the high penetration of the media in both parts of the country, on daily, weekly or total reach basis.
• Radio is more listened in the North than in the South in terms of average duration (North average of 4h33min per day vs South 3h16min).
• Home is the place where radio is the most listened (39,2% in the North & 47,1% in the South). Classical radio transistor is the device that most of the 18-54 listen to before autoradio and TV set (used as a radio tuner)
• C/000 is stable : 7,8€ in the North & 11,1€ in the South.
Executive summary on 18-54
• Main trends in terms of stations :
• is back in the first position (21% audience share) followed by (19% of audience share).
• (+3,7%), (+6,7%), (+22,2%) are increasing their
share of audience vs last Wave 2013/3.
• (-9,2%), (-4,8%), (-7,1%) are decreasing their
share of audience vs last wave.
• (+1,7%) and (+1%) remain stable.
Executive summary on 18-54
• Main trends in terms of stations :
• N°1 (16,9% audience share) followed by (11,7%) and (11,6%) at the third position correspond to the Top3.
• increased fairly its share with +32,4%. As well as (+14,7%), (+9,6%) and (+5,6%)
• decreased its share with -4,1%. The same for (-22,8%), (-5,5%) and (-4,3%).
• remains stable.
Executive summary on 18-54
METHODOLOGY REFRESH
Methodology refresh
• GFKStudy
institute
• 3 waves/yearFieldwork frequency
• +/- 8.000 individuals 12+ living in Belgium
• Selection at random based on INS adresses
• Face to face interviews / CAPI at home
Sample
• Socio-demo / Products / Listening habits : during interview
• Radio audiences (at least 10 minutes), one week listeningdiary (8 days for the respondent) on paper or on web
Deliverables
• By wave : audiences at national/provincial stations
• For any analysis, 3 cumulated waves should beconsidered for robust stastistical issue
Results
Methodology refresh
Recruitment : socio demo : products : listening habits frequency
• From 06/01/2014 to 30/03/2014
• 8.075 interviewedpeople
Diaries fill-up period
• From 04/01/2014 to 04/04/2014
Return of diaries
• Filled diariesaccepted until22/04/2014
• 5.513 returneddiaries
• 24,3% via web and 75,7% via paper version
GLOBAL RESULTS
0
10
20
30
40
50
60
70
80
90
100
Daily Weekly Total
78,6
93,5 95,2
77,5
92,7 94,7
77,9
92,9 94,6
77,9
93,2 95,1
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
0
10
20
30
40
50
60
70
80
90
100
Daily Weekly Total
69,1
86,791,1
69,4
86,090,4
68,5
86,189,9
69,6
87,3 90,8
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
Audiences evolutions
• Radio audiences are very stable in both parts of the country. The success of the media is confirmed
by this wave.
Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2014-1
Listening time spent evolution
• Belgian people from 18-54 y.o. listen to the radio 4h33min per day in average in the North
and 3h16min in the South.
Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2014-1
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
279275
269 274
205201 203
196
248245 242 242
In m
inu
tes a
day
North South Total
Listening time spent & places
274 minutes/day North & 196 minutes/day South :
• The highest share of listening time spent remains at home, followed by the place of work for the North
and in the car for the South of our country.
Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2014-1
0
20
40
60
80
100
Home Car Work Other Unknown
39,2
20,5
36,1
2,6 1,7
47,1
24,421,7
2,04,8
In %
North South
Listening : devices
• The highest share of ‘device’ is the classical ‘transistor’ followed by the autoradio.
• “TV device used as a radio tuner” comes in third position.
Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2014-1
274 minutes/day North & 196 minutes/day South
0
5
10
15
20
25
30
Radio Listened - Classical Device Radio Listened - Autoradio Radio Listened - TV Radio Listened - Computer Radio Listened - Phone Radio Listened - MP3
27,5
25,0
2,51,5
0,6 0,4
26,0
23,4
2,01,3 0,8
0,2
25,5
23,4
2,31,2
0,6 0,1
24,6
23,0
2,1 2,00,7 0,3
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
0
5
10
15
20
25
Radio Listened - Classical Device Radio Listened - Autoradio Radio Listened - TV Radio Listened - Computer Radio Listened - Phone Radio Listened - MP3
20,1
16,3
2,01,0 0,6 0,3
19,9
16,6
2,31,4
0,7 0,3
19,1
17,0
3,1
1,0 0,90,2
18,8
16,9
2,8
1,2 0,8 0,3
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
Rating curves
• Average speaking, the Wave 2014-1 rating curve is totally in line with the three
previous waves.
Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2014-1
0
5
10
15
20
25
30
35
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
• Increasing audiences in the morning (from 07h00 to 08h30) while decreasing ones during the afternoon peak.
Rating curves
Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2014-1
0
5
10
15
20
25
30
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
Radio C/000 evolution
• The costs for 000 contacts are rather stable in the North. Litlle increase in the
South (+ 3,7%)
Source : CIM Radio, Target 18-54, 06:00-20:00, Base 30’’, Wave 2014-1
7,8 7,8 8,0 7,8
0
1
2
3
4
5
6
7
8
9
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
10,9 10,6 10,711,1
0
1
2
3
4
5
6
7
8
9
10
11
12
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
RESULTS BY STATION
10,3%21,0%
6,5%
11,4%
13,9%
19,0%
1,8%
8,1%
Others8,0%
Top 3 :
Contact (16,9%)
Classic21 (11,7%)
Bel RTL (11,6%)
Audience shares
Top 3 :
Q-Music (21%)
Studio Brussel (19%)
MNM (13,9%)
11,6%
4,9%
4,9%
10,3%
16,9%
11,4% 9,0%
11,7%
5,2%
Others14,1%
Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2014-1
• Q-Music is back at the first position after two waves of results where Studio Brussel was N°1.
• Classic21 performed well and is N°2 ahead of Bel RTL.
Audience shares evolutions
Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2014-1
• Wave 2014-1 vs Wave 2013-3 :
• Increasing : Q-Music (+3,7%), Nostalgie Nl (+6,7%), TopRadio (+22,2%)
• Stable : Radio2 (+1,7%), MNM (+1%)
• Decreasing : StuBru (-9,2%), Radio 1 (-4,8%), Joe FM (-7,1%)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
11,4 9,8 10,6 10,3
19,5 20,4 19,9 21,0
7,35,7 7,1 6,5
14,412,5
12,5 11,4
11,914,4 13,6 13,9
19,0 21,4 20,919,0
0,8 1,0 1,41,8
7,3 6,5 6,98,1
8,4 8,3 7,1 8,0
Others
Nostalgie NL
TopRadio
Studio Brussel
MNM
Radio 2
Radio 1
Q-music
JoeFM
Audience shares evolutions
• Wave 2014-1 vs Wave 2013-3 :
• Increasing : La Première (+32,4%), Classic21 (+14,7%), NRJ (+9,6%), Nostalgie FR (+5,6%)
• Stable: Fun Radio
• Decreasing : Bel RTL (-4,1%), Contact FR (-22,8%), Pure FM (-5,5%), Vivacité (-4,3%)
Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2014-1
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
11,3 13,8 12,1 11,6
6,86,9
4,9 4,9
3,94,4
3,7 4,9
7,8
11,5
9,4 10,3
21,9
19,3
21,9 16,9
9,3
10,5
10,811,4
9,9
9,5
9,49,0
9,6
9,510,2
11,7
3,9
4,05,5
5,2
15,610,6 12,1 14,1 Others
Pure FM
Classic 21
VivaCité
Nostalgie FR
Contact FR
NRJ
La Première
Fun Radio
Bel RTL
Cumulated rating curves
• The majority of the volume audience is generated in the morning
even if it is clear that radio remains an “on-media” all day long.
Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2014-1
0
5
10
15
20
25
30
35
Nostalgie NL
TopRadio
Studio Brussel
MNM
Radio 2
Radio 1
Q-music
Joe FM
Rating curves
• Except for Radio2 whose audience’s volume is generated mostly before lunch, most of the radio stations show
a constant reach the whole day.
• Radio1 collects its audience mostly thanks to its news (morning & end of the day).
Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2014-1
0
1
2
3
4
5
6
7
8
Joe FM
Q-music
Radio 1
Radio 2
MNM
Studio Brussel
TopRadio
Nostalgie NL
Cumulated rating curves
• Audience volume is generated mostly before lunch
with a second peak during drive-time at the end of the day.
Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2014-1
0
5
10
15
20
25
Pure FM
Classic 21
VivaCité
Nostalgie FR
Contact FR
NRJ
La Première
Fun Radio
Bel RTL
• Musical stations like Contact, Nostalgie, Classic21, PureFM and Fun are typical accompanying ‘all day on’ stations.
• Proximity Radio Vivacité generates the most of its volume before lunch time.
• News radio (La Première) generates two peak times clearly driven by news editorial.
Rating curves
Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2014-1
0
1
2
3
4
5
06
00
-061
5
06
15
-063
0
06
30
-064
5
06
45
-070
0
07
00
-071
5
07
15
-073
0
07
30
-074
5
07
45
-080
0
08
00
-081
5
08
15
-083
0
08
30
-084
5
08
45
-090
0
09
00
-091
5
09
15
-093
0
09
30
-094
5
09
45
-100
0
10
00
-101
5
10
15
-103
0
10
30
-104
5
10
45
-110
0
11
00
-111
5
11
15
-113
0
11
30
-114
5
11
45
-120
0
12
00
-121
5
12
15
-123
0
12
30
-124
5
12
45
-130
0
13
00
-131
5
13
15
-133
0
13
30
-134
5
13
45
-140
0
14
00
-141
5
14
15
-143
0
14
30
-144
5
14
45
-150
0
15
00
-151
5
15
15
-153
0
15
30
-154
5
15
45
-160
0
16
00
-161
5
16
15
-163
0
16
30
-164
5
16
45
-170
0
17
00
-171
5
17
15
-173
0
17
30
-174
5
17
45
-180
0
18
00
-181
5
18
15
-183
0
18
30
-184
5
18
45
-190
0
19
00
-191
5
19
15
-193
0
19
30
-194
5
19
45
-200
0
Bel RTL
Fun Radio
La Première
NRJ
Contact FR
Nostalgie FR
VivaCité
Classic 21
Pure FM
C/000 evolution
Source : CIM Radio, Target 18-54, 06:00-20:00, North, Base 30’’, Wave 2014-1
• Wave 2014-1 vs Wave 2013-3 :
• Increasing : JoeFM (+6,7%), Radio1 (+7,1%), Radio2 (+5,3%), Studio Brussel (+7,8%).
• Decreasing : Q-Music (-10,4%), MNM (-4,1%), TopRadio (-26,4%), Nostalgie NL (-16,6%)
0
5
10
15
20
25
30
35
40
45
50
Wave 2013-3 Wave 2014-1
5,4 5,7
8,77,8
15,416,5
9,2 9,7
7,0 6,77,7 8,3
11,0
8,17,76,4
Joe FM Q-music Radio 1 Radio 2 MNM Studio Brussel TopRadio Nostalgie NL
C/000 evolution
Source : CIM Radio, Target 18-54, 06:00-20:00, South, Base 30’’, Wave 2014-1
• Wave 2014-1 vs Wave 2013-3 :
• Increasing : Bel-RTL (+5,1%), Contact Fr (+30,6%), VivaCité (+4,5%), PureFM (+21,5%)
• Stable: Fun Radio (+0,2%)
• Decreasing : La Première (-27%), NRJ (-8,6%), Nostalgie Fr (-4,3%), Classic21 (-11,1%)
0
5
10
15
20
25
30
35
40
45
50
Wave 2013-3 Wave 2014-1
12,8 13,5
11,1 11,2
18,8
13,7
8,6 7,9
10,8
14,1
9,4 9,0
11,9 12,5
7,76,9
6,07,2
Bel RTL Fun Radio La Première NRJ Contact FR Nostalgie FR VivaCite Classic 21 Pure FM
THANK YOU