CIM RADIO : Results evolution 1st wave results of 2014 – June 2014 - 18-54 y.o.
• Global trends :
• Radio audiences are very stable. This first wave confirms the high penetration of the media in both parts of the country, on daily, weekly or total reach basis.
• Radio is more listened in the North than in the South in terms of average duration (North average of 4h33min per day vs South 3h16min).
• Home is the place where radio is the most listened (39,2% in the North & 47,1% in the South). Classical radio transistor is the device that most of the 18-54 listen to before autoradio and TV set (used as a radio tuner)
• C/000 is stable : 7,8€ in the North & 11,1€ in the South.
Executive summary on 18-54
• Main trends in terms of stations :
• is back in the first position (21% audience share) followed by (19% of audience share).
• (+3,7%), (+6,7%), (+22,2%) are increasing their
share of audience vs last Wave 2013/3.
• (-9,2%), (-4,8%), (-7,1%) are decreasing their
share of audience vs last wave.
• (+1,7%) and (+1%) remain stable.
Executive summary on 18-54
• Main trends in terms of stations :
• N°1 (16,9% audience share) followed by (11,7%) and (11,6%) at the third position correspond to the Top3.
• increased fairly its share with +32,4%. As well as (+14,7%), (+9,6%) and (+5,6%)
• decreased its share with -4,1%. The same for (-22,8%), (-5,5%) and (-4,3%).
• remains stable.
Executive summary on 18-54
METHODOLOGY REFRESH
Methodology refresh
• GFKStudy
institute
• 3 waves/yearFieldwork frequency
• +/- 8.000 individuals 12+ living in Belgium
• Selection at random based on INS adresses
• Face to face interviews / CAPI at home
Sample
• Socio-demo / Products / Listening habits : during interview
• Radio audiences (at least 10 minutes), one week listeningdiary (8 days for the respondent) on paper or on web
Deliverables
• By wave : audiences at national/provincial stations
• For any analysis, 3 cumulated waves should beconsidered for robust stastistical issue
Results
Methodology refresh
Recruitment : socio demo : products : listening habits frequency
• From 06/01/2014 to 30/03/2014
• 8.075 interviewedpeople
Diaries fill-up period
• From 04/01/2014 to 04/04/2014
Return of diaries
• Filled diariesaccepted until22/04/2014
• 5.513 returneddiaries
• 24,3% via web and 75,7% via paper version
GLOBAL RESULTS
0
10
20
30
40
50
60
70
80
90
100
Daily Weekly Total
78,6
93,5 95,2
77,5
92,7 94,7
77,9
92,9 94,6
77,9
93,2 95,1
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
0
10
20
30
40
50
60
70
80
90
100
Daily Weekly Total
69,1
86,791,1
69,4
86,090,4
68,5
86,189,9
69,6
87,3 90,8
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
Audiences evolutions
• Radio audiences are very stable in both parts of the country. The success of the media is confirmed
by this wave.
Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2014-1
Listening time spent evolution
• Belgian people from 18-54 y.o. listen to the radio 4h33min per day in average in the North
and 3h16min in the South.
Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2014-1
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
279275
269 274
205201 203
196
248245 242 242
In m
inu
tes a
day
North South Total
Listening time spent & places
274 minutes/day North & 196 minutes/day South :
• The highest share of listening time spent remains at home, followed by the place of work for the North
and in the car for the South of our country.
Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2014-1
0
20
40
60
80
100
Home Car Work Other Unknown
39,2
20,5
36,1
2,6 1,7
47,1
24,421,7
2,04,8
In %
North South
Listening : devices
• The highest share of ‘device’ is the classical ‘transistor’ followed by the autoradio.
• “TV device used as a radio tuner” comes in third position.
Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2014-1
274 minutes/day North & 196 minutes/day South
0
5
10
15
20
25
30
Radio Listened - Classical Device Radio Listened - Autoradio Radio Listened - TV Radio Listened - Computer Radio Listened - Phone Radio Listened - MP3
27,5
25,0
2,51,5
0,6 0,4
26,0
23,4
2,01,3 0,8
0,2
25,5
23,4
2,31,2
0,6 0,1
24,6
23,0
2,1 2,00,7 0,3
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
0
5
10
15
20
25
Radio Listened - Classical Device Radio Listened - Autoradio Radio Listened - TV Radio Listened - Computer Radio Listened - Phone Radio Listened - MP3
20,1
16,3
2,01,0 0,6 0,3
19,9
16,6
2,31,4
0,7 0,3
19,1
17,0
3,1
1,0 0,90,2
18,8
16,9
2,8
1,2 0,8 0,3
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
Rating curves
• Average speaking, the Wave 2014-1 rating curve is totally in line with the three
previous waves.
Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2014-1
0
5
10
15
20
25
30
35
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
• Increasing audiences in the morning (from 07h00 to 08h30) while decreasing ones during the afternoon peak.
Rating curves
Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2014-1
0
5
10
15
20
25
30
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
Radio C/000 evolution
• The costs for 000 contacts are rather stable in the North. Litlle increase in the
South (+ 3,7%)
Source : CIM Radio, Target 18-54, 06:00-20:00, Base 30’’, Wave 2014-1
7,8 7,8 8,0 7,8
0
1
2
3
4
5
6
7
8
9
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
10,9 10,6 10,711,1
0
1
2
3
4
5
6
7
8
9
10
11
12
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
RESULTS BY STATION
10,3%21,0%
6,5%
11,4%
13,9%
19,0%
1,8%
8,1%
Others8,0%
Top 3 :
Contact (16,9%)
Classic21 (11,7%)
Bel RTL (11,6%)
Audience shares
Top 3 :
Q-Music (21%)
Studio Brussel (19%)
MNM (13,9%)
11,6%
4,9%
4,9%
10,3%
16,9%
11,4% 9,0%
11,7%
5,2%
Others14,1%
Source : CIM Radio, Target 18-54, 06:00-20:00, Wave 2014-1
• Q-Music is back at the first position after two waves of results where Studio Brussel was N°1.
• Classic21 performed well and is N°2 ahead of Bel RTL.
Audience shares evolutions
Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2014-1
• Wave 2014-1 vs Wave 2013-3 :
• Increasing : Q-Music (+3,7%), Nostalgie Nl (+6,7%), TopRadio (+22,2%)
• Stable : Radio2 (+1,7%), MNM (+1%)
• Decreasing : StuBru (-9,2%), Radio 1 (-4,8%), Joe FM (-7,1%)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
11,4 9,8 10,6 10,3
19,5 20,4 19,9 21,0
7,35,7 7,1 6,5
14,412,5
12,5 11,4
11,914,4 13,6 13,9
19,0 21,4 20,919,0
0,8 1,0 1,41,8
7,3 6,5 6,98,1
8,4 8,3 7,1 8,0
Others
Nostalgie NL
TopRadio
Studio Brussel
MNM
Radio 2
Radio 1
Q-music
JoeFM
Audience shares evolutions
• Wave 2014-1 vs Wave 2013-3 :
• Increasing : La Première (+32,4%), Classic21 (+14,7%), NRJ (+9,6%), Nostalgie FR (+5,6%)
• Stable: Fun Radio
• Decreasing : Bel RTL (-4,1%), Contact FR (-22,8%), Pure FM (-5,5%), Vivacité (-4,3%)
Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2014-1
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Wave 2013-1 Wave 2013-2 Wave 2013-3 Wave 2014-1
11,3 13,8 12,1 11,6
6,86,9
4,9 4,9
3,94,4
3,7 4,9
7,8
11,5
9,4 10,3
21,9
19,3
21,9 16,9
9,3
10,5
10,811,4
9,9
9,5
9,49,0
9,6
9,510,2
11,7
3,9
4,05,5
5,2
15,610,6 12,1 14,1 Others
Pure FM
Classic 21
VivaCité
Nostalgie FR
Contact FR
NRJ
La Première
Fun Radio
Bel RTL
Cumulated rating curves
• The majority of the volume audience is generated in the morning
even if it is clear that radio remains an “on-media” all day long.
Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2014-1
0
5
10
15
20
25
30
35
Nostalgie NL
TopRadio
Studio Brussel
MNM
Radio 2
Radio 1
Q-music
Joe FM
Rating curves
• Except for Radio2 whose audience’s volume is generated mostly before lunch, most of the radio stations show
a constant reach the whole day.
• Radio1 collects its audience mostly thanks to its news (morning & end of the day).
Source : CIM Radio, Target 18-54, 06:00-20:00, North, Wave 2014-1
0
1
2
3
4
5
6
7
8
Joe FM
Q-music
Radio 1
Radio 2
MNM
Studio Brussel
TopRadio
Nostalgie NL
Cumulated rating curves
• Audience volume is generated mostly before lunch
with a second peak during drive-time at the end of the day.
Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2014-1
0
5
10
15
20
25
Pure FM
Classic 21
VivaCité
Nostalgie FR
Contact FR
NRJ
La Première
Fun Radio
Bel RTL
• Musical stations like Contact, Nostalgie, Classic21, PureFM and Fun are typical accompanying ‘all day on’ stations.
• Proximity Radio Vivacité generates the most of its volume before lunch time.
• News radio (La Première) generates two peak times clearly driven by news editorial.
Rating curves
Source : CIM Radio, Target 18-54, 06:00-20:00, South, Wave 2014-1
0
1
2
3
4
5
06
00
-061
5
06
15
-063
0
06
30
-064
5
06
45
-070
0
07
00
-071
5
07
15
-073
0
07
30
-074
5
07
45
-080
0
08
00
-081
5
08
15
-083
0
08
30
-084
5
08
45
-090
0
09
00
-091
5
09
15
-093
0
09
30
-094
5
09
45
-100
0
10
00
-101
5
10
15
-103
0
10
30
-104
5
10
45
-110
0
11
00
-111
5
11
15
-113
0
11
30
-114
5
11
45
-120
0
12
00
-121
5
12
15
-123
0
12
30
-124
5
12
45
-130
0
13
00
-131
5
13
15
-133
0
13
30
-134
5
13
45
-140
0
14
00
-141
5
14
15
-143
0
14
30
-144
5
14
45
-150
0
15
00
-151
5
15
15
-153
0
15
30
-154
5
15
45
-160
0
16
00
-161
5
16
15
-163
0
16
30
-164
5
16
45
-170
0
17
00
-171
5
17
15
-173
0
17
30
-174
5
17
45
-180
0
18
00
-181
5
18
15
-183
0
18
30
-184
5
18
45
-190
0
19
00
-191
5
19
15
-193
0
19
30
-194
5
19
45
-200
0
Bel RTL
Fun Radio
La Première
NRJ
Contact FR
Nostalgie FR
VivaCité
Classic 21
Pure FM
C/000 evolution
Source : CIM Radio, Target 18-54, 06:00-20:00, North, Base 30’’, Wave 2014-1
• Wave 2014-1 vs Wave 2013-3 :
• Increasing : JoeFM (+6,7%), Radio1 (+7,1%), Radio2 (+5,3%), Studio Brussel (+7,8%).
• Decreasing : Q-Music (-10,4%), MNM (-4,1%), TopRadio (-26,4%), Nostalgie NL (-16,6%)
0
5
10
15
20
25
30
35
40
45
50
Wave 2013-3 Wave 2014-1
5,4 5,7
8,77,8
15,416,5
9,2 9,7
7,0 6,77,7 8,3
11,0
8,17,76,4
Joe FM Q-music Radio 1 Radio 2 MNM Studio Brussel TopRadio Nostalgie NL
C/000 evolution
Source : CIM Radio, Target 18-54, 06:00-20:00, South, Base 30’’, Wave 2014-1
• Wave 2014-1 vs Wave 2013-3 :
• Increasing : Bel-RTL (+5,1%), Contact Fr (+30,6%), VivaCité (+4,5%), PureFM (+21,5%)
• Stable: Fun Radio (+0,2%)
• Decreasing : La Première (-27%), NRJ (-8,6%), Nostalgie Fr (-4,3%), Classic21 (-11,1%)
0
5
10
15
20
25
30
35
40
45
50
Wave 2013-3 Wave 2014-1
12,8 13,5
11,1 11,2
18,8
13,7
8,6 7,9
10,8
14,1
9,4 9,0
11,9 12,5
7,76,9
6,07,2
Bel RTL Fun Radio La Première NRJ Contact FR Nostalgie FR VivaCite Classic 21 Pure FM
THANK YOU