D780.000 Womencan’t be wrong

August 2014

Some years ago…

…and now

INDSÆT EMNE

Welcome

Talking & Shopping

Debat on site

Loosing weight app ?

Which stockings shouldI wear ?

Voucher for Zalando for free ?

There have to be more than one product/one service that tires your

customers to your business in a positive

way Jesper Buch, Just-Eat

Show me the money

Involvement

What you don’t know about women !

Second hand is actually just pre-owned

68% of the products for sale on the site are brand new and never used

Digital marketing concept

Behavioural targeted communication

Search

SEM/SEO

Affiliate

-External affiliate-Own affiliate nw.- CPA partners

Display adv.

-Retargeting-DNA based-Facebook

Social

-Facebook-Instagram-Twitter

Email

-Newsletter-Direct

Offline

-TV-Print-Radio-Outdoor

www.trendsales.dkOnline benefit club

Monthly competition

Merchandising intelligence based on visitor DNA

FB connect / I like

Referral program

Light conversions Light conversions

E-Commerce conversion

Segmented visitorinformation

Segmented visitorinformation

Segmented customer

information

Communication Hierarchy

Primary focus:Trendsales

- Back as top of mind among our users

Bazar ShopsSecondary :

Target groups:

Young Fashionista Mum with small kids Mature & well-kept

TOUCH POINTS

https://dl.dropboxusercontent.com/u/1174328/trendsales/index.html

Focus on App

20

TS App jumped from a 11thto a 3rd seat

250.000 Downloads!

Trendsales App

250.000 have downloaded Trendsales app

60% of the overall traffic on Trendsales are from mobile

25% of all trads starts on the App

21

Some results

Before:• Trendsales was no. 1 with 34% in unaided awareness, no. 2 was DBA with 31% and no. 3 was Gul og Gratis with 11%• Trendsales has an aided awareness on 78%

After:• Trendsales is still no. 1 with 36%, DBA on 28% and Gul og Gratis on 15%• Trendsales has increased the aided awareness to 87%

• The number who have a profile on Trendsales has gone from 21% to 31%, • The number who have bought clothes on Trendsales has gone from 21% to 30%

62% have heard about Trendsales from family and friends

User competition duringthe campaign

Once a week Trendsales sentnewsletter to 250.000 users. With an average of 25-30% opening rate.

Involvement

What you don’t know about women !!!My bag is my identity…

• 79% of women prefer one expensive handbag rather than 10 less expensive handbags

• 40% of women are willing to live on oatmeal for a month to get the handbag of their dreams

• 25% of women owns 11 or more handbags

On Trendsales we sell 11.000 handbags yearly, we have more than 19.000 handbags for sale, and the total value is around 22 mio. dkk. in shop prices.

Instagram

Ex. not from Trendsales

Facebook

Ex. not from Trendsales

11. August 2014Trendsales was soldto Tamedia, who alsoowns Metro Express.The price has not beenpublished - But 3 digit!

A new story begins!

D

Thank you