ORGANIC VS PAIDTHE social media content BATTLE

by Gary Edgar

But first some history

Agreement is made• Handshake

Algorithm changes

Organic vs Paid

Channels that offer advertising platforms

Taken from LocoWise:

0.53% avg. organic fan growth

2.6% avg. reach per post

11% avg. Engagement of fans reached

So which is it?

Paid > Organic

Paid AND Organic

4 ReasonsNot To Give UpOn Organic Reach

1. Test & Learn

2. Things Change Quickly

3. Don’t Forget Your Fans

Organic is still the best way to speak with your fans and reach the people who genuinely love your brand.

Paid is more for mass awareness.

4. Authenticity is still big

• Organic offers more authenticity• Paid offers mass awareness

Organic will always be seen as a more authentic interaction.

1. Test & Learn2. Things Change Quickly3. Don’t Forget Your Fans4. Authenticity is Still Big

@garyedgargary@ruckusdigital.ca