Oracle eloqua ad focus overview

Eloqua AdFocus Targeted, personalized paid media from your modern marketing platform

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Know Your Customer

Eloqua!Contact

Management Profiling &

Segmentation Campaigns & Advertising

Nurturing & Scoring

Sales Intelligence

Reporting & Analytics

WHO

campaigns

events

direct mail

rewards

purchase history

web visits ads

tweets

video

search terms

likes social posts

age

gender country

company

city

device

groups

occupation

role

preference

buying stage

product

loyalty status

downloads

blogs

title

region

education

shares

advocacy level clicks

opens

impressions

mobile web social email direct

you are

you’re interested in

TRUST

WHAT

who you

advertising

target! engage! convert! analyze!


Target the “Unknown”

Identify Capture Target Engage Convert Develop Mature Retain Reactivate

Unknown Known Responsive Prospect First Time Customer

Repeat Purchaser

Premium Customer

Inactive Customer

PROSPECT LIFECYCLE

ADVERTISING

SOCIAL / BLOG

SEARCH

CUSTOMER LIFECYCLE

?

Where Marketing Automation is Applied


Eloqua AdFocus

ü  Include display ads as part of your multi-channel marketing campaigns in Eloqua.

ü  Use a lead or account’s digital body language to intelligently

inform the ad creative and personalize the copy.

ü  Save money by only paying for ads that reach your key prospects, and not wasting money on unintended targets


Lead Nurturing A Typical Example

Email Nurture Sales

Website

!Target!Engage!

Convert!analyze!

! Eloqua!


Lead Nurturing Effectiveness

Email Nurture Sales

Website

10% website traffic yields an email address

5-30% open rate on email

Only 5% take actions that increase lead score

!Target!Engage!

Convert!analyze!

! Eloqua!


Challenge: Convert more visitors to prospects

Unknown visits your website and spends time on your office delivery page

Unknown goes to Google and searches for ‘organic coffee suppliers’

Unknown leaves your site


Solution: Targeted digital advertising using AdFocus

Unknown visits Facebook and clicks your ad to get a free sample of coffee

Unknown leaves your site

Unknown becomes known when they sign up for the offer

Prospect assigned to sales for follow up

Later that day…

Convert more anonymous visitors with targeted digital advertising


Paid Media is a Growing Channel

“Interactive display

marketing investment will

grow at a compound

annual rate of 17% in the

United States between

2012 and 2017.”

– Forrester Research


Owned, Earned and now Paid Media All within your marketing automation platform

Owned

Earned

Paid


Match the Best Offer to the Right Buyer

Early-stage Lead

Education Ad Campaign

Late-stage Lead Existing Customer

Buying Tools Ad Campaign

Up-sell Ad Campaign


Let Your Competitors Pay for Bad Impressions

“67% of all ads

are served to

unintended targets”

– Demandbase

Non-Qualified Leads

“Advertisers will spend $14.28B on display ads in 2012 and yet engagement rates are at

less than 1%.” -eMarketer


Add Contacts Based on DBL to Target Groups


Map Target Groups to Ad Provider Audiences


How the Magic Happens

Add scripts to track visitors that come to

your site

Create target groups for each ad

Continuously push visitors to ad

platform

Contact Management

Profiling & Segmentation

Campaigns & Advertising

Nurturing & Scoring

Sales Intelligence


Eloqua!Ad platform!

Serve targeted ad based on tracking ID

Return advertising data

Redirect customer to your website

Update DBL on unknown record


“So happy together…”

Targeted

Generic Known Unknown

REACH

RE

LEVA

NC

E Marketing

Automation

Digital Advertising

Marketing Automation

Digital Advertising


Contact Management

Profiling & Segmentation

Campaigns & Advertising

Nurturing & Scoring

Sales Intelligence


Eloqua

STANDARD! ENTERPRISE!BASIC!

Multi-City Events Add-on ✔ ✔

Advanced Lead Scoring Add-on ✔ ✔

Custom Data Support Add-on ✔ ✔

Custom Security Add-on ✔ ✔

Digital Advertising (AdFocus) Add-on ✔ ✔

Branded Domain & Dedicated IP ✔ ✔

Custom Reports & Dashboards ✔ ✔

Unlimited Usage ✔

Premier Support ✔

Multi Business Unit Database Support ✔

Pricing & Packaging


Eloqua Works with Industry-Leading Partners