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The online world is a kingdom.
The online world is a kingdom.
This kingdom is vast and free. The King ensures it is so.
The online world is a kingdom.
This kingdom is vast and free. The King ensures it is so.
You are the merchants.
The online world is a kingdom.
This kingdom is vast and free. The King ensures it is so.
You are the merchants.
The marketplace looms with voices about your wares.
What is this marketplace you ask?
There are many voices in this kingdom
There are many voices in this kingdom
They affect the marketplace in many ways
There are many voices in this kingdom
They affect the marketplace in many ways
Here are some of these voices
The Silver Tongue
They love expressing themselves! Like a town crier, they will say it
all, from their favourite hangout, to their opinions on personalities,
films or even a random thought!
The Silver Tongue
These consumers are helpful to the kingdom when it comes to:
• Conducting Category Research
• Product/Service quality feedback
• Identifying Brand Perception
• Branding/Rebranding
• Online Consumer Behavioural Studies
The Silver Tongue
The Contest Lover
Contest Lover
This voice relishes the kingdom fairs the most! Every online
contests, quiz and competition will involve them, they may not help
the merchants, but they make the market a lively place! They may
even help lure more voices to the marketplace.
Contest Lover
The enthusiastic contest loving voice can be helpful to:
• Boost the contest, resulting in high engagement numbers for
the brand
• The contest lover may not be customer, but he can definitely
create visibility for your brand and bring in actual customers on
board.
The Blackmailer
The Blackmailer
Every kingdom has a con artist. Some may try their tricks in the
marketplace. They will attempt to swindle your reputation for their
merriment! All they care about, is that their demands be met.
The Blackmailer
• Be sure to be on the lookout for these blackmailers
• Always be prepared to tackle them with an articulate response
while making sure to not give in to too many of their demands
The Loyalist
The Loyalist
They are the loyal customers of your mercantile activities. They
have supported your business for many years. Constantly
engaging with these citizens is vital.
The Loyalist
These voices are ideal for:
• Engaging marketing activities. Other citizens might sample
your brand through their recommendation.
• A loyalist can make or break your reputation during a crisis.
Make sure the brand acknowledges the customers who
support you.
The Content Driven Consumer
Content Driven Consumer
These marketplace window shoppers are the biggest demographic
in the marketplace. The only way to catch their attention is through
entertaining content. In the case of the online marketplace, this
entertainment is interesting viral content.
Content Driven Consumer
These Content Driven Consumers affect the kingdom by
• Increasing the virality of the brand's videos and other marketing
collaterals
• Calling out other prospective customers by liking, commenting
and sharing your content
You may remember that every kingdom has a
King. So who is the king of the online
kingdom?
The Consumer is the King!
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