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Online Advertising: Using Data to Drive Conversions Online
facebook.com/capacityinteractive@capacityint
Market Smarter!
Capacity Interactive helps arts organizations use interactive tools to engage audiences, build community, and
66%of arts orgs spent under 20% of ad budget on digital
Capacity Interactive Digital Marketing Benchmark Study 2013
42%spent under 15%
64%
turn to the Internet for arts
information
Google/Ipsos MediaCT, Ticketing Study, March 10–21, 2014.
75%Users go to
the internet first
37%Use the internet during information gathering
Capacity Interactive Digital Marketing Benchmark Study 2013
49%
of tickets sold online in 2013
up from 46% in 2012
Facebook advertising is a near perfect medium for arts organizations
$3,000Media Investment
$25,000Ticket Sales
737%ROI
Impressions
1.1 million
1.4 million
Clicks
2,000.2% CTR
27,0002% CTR
Conversions
65$12,000 Revenue
128$23,000 Revenue
-33% ROI
360%
ROI
Cost
$18,000
$5,000
Plus with Facebook you get:
89,000 Likes, Comments, Shares
1,600 Page Likes
online
Seattle Opera begins our second half-century with a signature blend of the familiar and the unexpected.
Announcing our 2014/2015 Season.
View Season & Renew Today>> goo.gl/nRB5bG
Renew by 3/15 to retain or upgrade your seat location.
Raise a glass to FREE PARKING!
Subscribers park for free, so renew today:
>> goo.gl/nRB5bG
When it comes to parking, the closer, the better. For the most convenient parking options, make sure to renew before MARCH 21st.
Seattle Opera begins our second half-century with a signature blend of the familiar and the unexpected.
Announcing our 2014/2015 Season.
View Season & Renew Today>> goo.gl/nRB5bG
Renew by 3/15 to retain or upgrade your seat location.
SAME SEAT. LOWEST PRICE.
Did you know that ticket prices vary depending on when you purchase?
>> goo.gl/nRB5bG
To keep your seats at the best price, renew your subscription by MARCH 15th.
45%Think more favorably
about a show
68%Influences a purchase
Online Video Influences Behavior
Google/Ipsos MediaCT, Ticketing Study, March 10–21, 2014.
Capacity Interactive Digital Marketing Benchmark Study 2013
68%Of YouTube users say it is a
place to celebrate creativity
More than half of American adults ages
65 or older use the internet.
Of those people, 70% use the internet daily.
Source: Pew Research Center’s Internet & American Life Project
75% of internet
users age 50 and over
make purchases online.
66%of them
research largerpurchases
online.
Source: eMarketer
Internet users over the age of 50
overwhelmingly use desktop computers
to access the internet.
Source: Pew Research Center’s Internet & American Life Project
CONNECT WITH [email protected]@palmbeachopera@cecidadisman