Succeeding at holiday marketing is about building relationships. Learn about top trends from our research and find out how to win cross-channel conversions this season.
Text of Responsys: Drive more cross-channel conversions this holiday season
Killer Digital Marketing Strategies for the Holidays
Got your digital marketing campaigns all set for the holidays? The Retailers Ultimate Guide to Holiday Marketing | responsys.com
Stop. The Retailers Ultimate Guide to Holiday Marketing | responsys.com
Forget about campaigns. % 58 58 percent of consumers plan to spend more with multi-channel retailers this holiday season. Source: PwC Succeeding at holiday marketing is about building relationships.... The Retailers Ultimate Guide to Holiday Marketing | responsys.com
...that extend WAY beyond BLACK FRIDAY The Retailers Ultimate Guide to Holiday Marketing | responsys.com
This holiday season, think differently. The holidays are a great time for brands to try new messaging strategies that begin well before Thanksgiving and continues through New Years Day and beyond, says Ryan Hoffmann, Regional Director of Strategic Services at Responsys. The Retailers Ultimate Guide to Holiday Marketing | responsys.com
Shoppers don't want to be lost in the crowd. Email open and click-through rates are down roughly 1/3 since 2007. Source: Wall Street Journal The Retailers Ultimate Guide to Holiday Marketing | responsys.com
% 48 48 percent of mobile customers said they feel like a low priority if a site isnt mobile-friendly they want to be seen... The Retailers Ultimate Guide to Holiday Marketing | responsys.com
they want to be heard... The Retailers Ultimate Guide to Holiday Marketing | responsys.com
Three out of four shoppers buy more items online in order to qualify for free shipping. Source: UPS, comScore study they want to be pampered... The Retailers Ultimate Guide to Holiday Marketing | responsys.com
so give them what they want starting now Now the customer is in the drivers seat. If you embrace that, you will thrive. If not, then by 2020, you will not survive. Jamie Nordstrom, Executive Vice President of Nordstrom. Source: Econsultancy The Retailers Ultimate Guide to Holiday Marketing | responsys.com
OUR GIFT TO YOU Show loyal customers your gratitude. Research shows retailers need up to 7 new customers to match the revenue of 1 repeat customer The Retailers Ultimate Guide to Holiday Marketing | responsys.com
Inspire dormant customers. The Retailers Ultimate Guide to Holiday Marketing | responsys.com WHICH STYLE DO YOU LIKE BEST?
This is your opportunity to win new customers. Seize it. The Retailers Ultimate Guide to Holiday Marketing | responsys.com
Engage with customers whenever and wherever they are [Customers] expect any desired information or service to be available, on any appropriate device, in context, at their moment of need. Thomas Husson, Forrester Research analyst. Source: Hussons blog The Retailers Ultimate Guide to Holiday Marketing | responsys.com
Make it fun. The Retailers Ultimate Guide to Holiday Marketing | responsys.com
Tap into the holiday spirit. The Retailers Ultimate Guide to Holiday Marketing | responsys.com
Let them share The Retailers Ultimate Guide to Holiday Marketing | responsys.com
Build a sense of urgency The Retailers Ultimate Guide to Holiday Marketing | responsys.com
Help them 'showroom' all of the way to your checkout. The Retailers Ultimate Guide to Holiday Marketing | responsys.com
Make it stress-free. The Retailers Ultimate Guide to Holiday Marketing | responsys.com YOUR ITEM SHIPPED
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