Responsys: Drive more cross-channel conversions this holiday season

Killer Digital Marketing Strategies for the Holidays

http://www.responsys.com/

The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com

Got your digital marketing campaigns all set for the holidays?

http://www.responsys.com/land/download-holiday-marketing-ebook-2013?cid=70150000000gxzUAAQ



Stop.



Succeeding at holiday marketing is about building relationships....

Forget about campaigns.


58 percent of consumers plan to spend more with multi-channel retailers this holiday season. Source: PwC

58%



BLACKFRIDAY

...that extend WAY beyond




This holiday season, think differently.

“The holidays are a great time for brands to try new messaging strategies that begin well before Thanksgiving and continues through New Year’s Day and beyond,” says Ryan Ho�mann, Regional Director of Strategic Services at Responsys.





Shoppers don't want to be lost in the crowd.

Email open and click-through rates are down roughly 1/3 since 2007. Source: Wall Street Journal




they want to be seen...

48%

48 percent of mobile customers said they feel like a low priority if a site isn’t mobile-friendly



they want to be heard...





they want to be pampered...

Three out of four shoppers buy more items online in order to qualify for free shipping. Source: UPS, comScore study



so give them what they want — starting now


Now the customer is in the driver’s seat. If you embrace that, you will thrive. If not, then by 2020, you will not survive.” – Jamie Nordstrom, Executive Vice President of Nordstrom. Source: Econsultancy



Show loyal customers your gratitude.


OUR GIFTTO YOU

Research shows retailers need up to 7 new customers to match the revenue of 1 repeat customer



Inspire dormant customers.


WHICH STYLEDO YOU LIKE

BEST?




This is your opportunity to win new customers. Seize it.



Engage with customers — whenever and wherever they are


“[Customers] expect any desired information or service to be available, on any appropriate device, in context, at their moment of need.” — Thomas Husson, Forrester Research analyst. Source: Husson’s blog



Make it fun.





Tap into the holiday spirit.




Let them share



Build a sense of urgency





Help them 'showroom' — all of the way to your checkout.



Make it stress-free.


YOUR ITEMSHIPPED



Keep the momentum going.Download the eBook to learn how.



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Responsys: Drive more cross-channel conversions this holiday season