February 7 - 9 | Saskatoon, SK

ON TRACK2017

Thank you to our event sponsors:

Agenda | West Region

Welcome to ON Track 2017 – CPS Canada’s first branch manager’s conference! The next three days will be an energizing development event for you and 200 of your colleagues with valuable information, learning and networking around important business topics.

8 - 11:30 a.m. Registration » Main lobby

9 - 11 a.m. R&D or Access Facility tour » Buses depart main lobby » Advanced registration required

11:30 - 12:15 p.m. Lunch » Ballroom B

12:15 - 12:45 p.m. Welcome » Ballroom B

» Kevin Helash, Managing Director, Agrium Retail Canada

PILLAR: PROFIT » Ballroom A

1 - 3 p.m. Managing your P & L for success

» Kevin Semmens, Regional Finance Manager and team

3 - 3:15 p.m. Break

3:15 - 4:15 p.m. Success story sharing

» Division representatives

4:15 - 4:45 p.m. How CPS Financial can help your profitability

» Kerrin Kerney, Regional Credit Manager

4:45 - 5 p.m. Division Action Planning

5 - 6 p.m. Room check-in » Main lobby

5:30 - 6 p.m. Cocktails » Ballroom B

6 - 9 p.m. Banquet

» Keynote speaker: Lyndon Carlson Brand building - The courage to be disciplined

Tuesday, February 7

Agenda | West Region

Wednesday, February 8

7 - 8 a.m. Breakfast » Ballroom B

8 - 9 a.m. Keynote: Execute...or Be Executed

» Sam Geist, President, Geist & Associates Inc.

PILLAR: PEOPLE » Ballroom C

9:15 - 11:45 a.m. Cultivating Excellence: Achieving results and developing a culture of accountability » Paul Lauret & Paul Schultz, Agrium Learning & Development

11:45 - 12:45 p.m. Lunch » Ballroom B

12:45 - 1:45 p.m. Cultivating Excellence (continued...) » Ballroom C

1:45 - 2 p.m. Division Action Planning

PILLAR: PRODUCT » Canadian Room

2:15 - 3:00 p.m. Fertilizer market update

» Ryan Hiebert, Agrium Wholesale

3:30 - 5 p.m. Leadership Panel & Discussion » Ballroom B

5:00 - 5:45 p.m. Cocktails » Ballroom B

5:45 - 6:30 p.m. Awards & Recognition

6:30 - 9 p.m. Banquet

» Keynote speaker: Andy Worshek Intent-based leadership

Thursday, February 9

6:45 - 7:30 a.m. Breakfast » Ballroom B

» Room check out, as required

7:30 - 10:15 a.m. Value-added selling workshop » Ballroom B

» David Parker, Agribusiness Consultant

PILLAR: PRODUCT » Canadian Room

10:30 - 11:15 a.m. What can nutritionals do for your business?

» Eric Moon, Plant Nutrition Manager

11:15 - 12:15 p.m. Digital solutions for CPS and growers

» Richard Penhale, Director, Digital Solutions

12:15 - 1 p.m. What can precision agriculture do for your business?

» Tom Staples, Director, Echelon

1 - 2 p.m. Lunch » Ballroom B

2 - 3 p.m. Division learning presentations

3 - 3:30 p.m. Closing comments » Stephen Dyer, SVP Agrium & President, Retail

Lyndon Carlson, Former Executive VP & CMO at Farm Credit CanadaAs the former Senior Vice-President of Marketing at Farm Credit Canada, Lyndon Carlson has over 30 years of experience in several areas of agribusiness and marketing. In 2012, he was named the Canadian Agri-Marketing Association’s Agri-Marketer of the Year and was presented with the Queen Elizabeth II Diamond Jubilee Medal for his contributions to 4-H Canada as Past President.

While at FCC, Lyndon was responsible for the corporation’s brand, communications, lending products and customer-facing programs. Lyndon lives in Regina and maintains close ties to his family’s grain farm in east-central Saskatchewan.

Sam Geist, President, Geist & Associates Inc.Sam Geist is President of Geist & Associates Inc. based in Toronto, Ontario. His focus for the past 15 years as a speaker, consultant and facilitator, is business strategy, leadership, customer service, marketing, the changing marketplace and maximizing employee and corporate productivity. A previous twelve years of retail business experience, together with 14 years of advertising and marketing experience enables him to utilize the perspective of both client and marketer.

As president of The Outdoor Stores, he personally grew his single location sporting goods store into a 15-store national chain, directing its day-to-day operations as well as developing and executing its long-term strategy. After selling to his largest competitor he capitalized on his extensive experience by opening his own advertising, marketing and consulting firm, serving a wide variety of clients, including franchisor/franchisee, retail, manufacturing and service organizations. His agency grew into a 32-man shop with billings over $35 million.

His years of hands-on experience in a great many industries and business sectors as well as a degree in business management enables him today to speak, facilitate and consult with clients who operate in a wide business arena. Clients especially appreciate Geist’s customization process which maximizes participant engagement and re-enforces the actionability of the strategies he presents. Geist ensures interactive discussions by using the Socratic method— encouraging participants to question themselves, and to think about their businesses in new and innovative ways. He insists that asking tough questions—and answering them honestly—is crucial to the well being of every organization, no matter its focus. Geist is a regular speaker at business conferences and meetings. He is an active board member of several business organizations.

Geist has written several business books including Why Should Someone Do Business With You… Rather Than Someone Else? Would You Work for You and Execute… or Be Executed.

Keynote speakers

Andy Worshek, Master Chief Petty Officer (Ret.), U.S. NavyAndy Worshek imagines a workplace where everyone engages and contributes their full intellectual capacity, a place where people are healthier and happier because they have more control over their work–a place where everyone is a leader.

Andy served in the navy for 24 years, and achieved the rank of Master Chief. Assigned to the nuclear powered submarine USS Santa Fe with Captain David Marquet – then ranked last in retention and operational standing – they teamed up and “turned that ship around” by developing a new model of leadership that built leaders at every level. Intent-Based Leadership took the Santa Fe from “worst to first,” achieving the highest retention and operational standings in the navy.

After Andy’s departure from the ship, the USS Santa Fe continued to win awards and promoted a disproportionate number of officers and crew to positions of leadership, including ten subsequent submarine captains. Stephen R. Covey rode the USS Santa Fe and said it was “the most empowering organization he’d ever seen” and wrote about the USS Santa Fe leadership practices in his book, The 8th Habit.

Andy is prominently featured in the bestselling leadership book, Turn the Ship Around! A True Story of Turning Followers Into Leaders, which tells the turnaround story of the USS Santa Fe. Fortune magazine named it the #1 must-read book to read, and USA Today put it on their list of the 12 best business books of all time.

Before joining the Turn the Ship Around Team, Andy practiced intent-based leadership as the director of Human Resources and Personnel Development at McGee, Hearne & Paiz, LLP, the premier accounting firm in Wyoming. Andy is a SPHR certified Human Resources Professional.

David Parker, Agribusiness ConsultantDavid is the executive vice president of Asurgo, an FLM+ Company. He has spent his entire 35-year career helping individuals and organizations improve performance. Prior to joining Asurgo, he was an original management team member of ABG/Adayana. Specializing in sales and marketing, financial management value-based solutions and branding initiatives, his focus is on the “people” side of the business. David is a nationally known speaker and facilitator, having delivered over 2,500 presentations, and he has consulted with small, large and Fortune 500 companies.

David is a native of central Indiana, where he grew up on a still-active grain and livestock farm. He holds a degree in agricultural economics from Purdue University and is an active alumnus of the Alpha Gamma Rho fraternity, both locally and nationally. David was instrumental in the organization of the MidAmerica National Agri-Marketing Association (NAMA) Chapter. He has also served as Director of the Indiana FFA Foundation and as a member of the External Advisory Committee for Secondary and Adult Vocational Education. Recently, David also served as a member of the Purdue Libraries Development and Dean’s Advisory Board. He was Purdue’s first recipient of the Special Boilermaker Award for service to the Purdue community.

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Attendees

Alberta - Central

Barkshire, Wade Delburne

Cameron, Grant Stettler

Church, Greg Marketing Manager

Danderfer, Don Trochu

Dudley, Leigh General Manager

Farwell, Lance Rosedale

Fortin, Marc Crossfield

Harty, Scott Rimbey

Huber, Tyler Crossfield

Jenkins, John Red Deer

Jones, Curtis Leduc

Kohut, Bob Penhold

Loesch, Rob Ponoka

Norton, Rob Coronation

Rice, Grant Rosebud

Stender, Andy Strathmore

Stoklosa, Trevor Bentley

Walker, Ryan Balzac

Alberta - North Central

Andrukow, Chad Ryley

Barber, Dallas Rosalind

Baxandall, Dean Mundare

Bratrud, Richard Ryley

Degenhardt, Dallas Edgerton

Docksteader, Clayton Killam

Eldering, Edgar Amisk

Helgeland, Darrell Camrose

Herman, Colin Marketing Manager

Hillyer, Devon General Manager

Jacobsen, Lyndon Viking

Lindballe, Dean Innisfree

Mazure, Richard Irma

Pelley, Bradley Paradise Valley

Reinhart, Brian Camrose

Richards, Lyle Dewberry

Stefan, Laine Vegreville

Tovell, Phil Vermilion

Alberta - Northern

Borowicz, Stanley Fort St. John, BC

Chabot, Deanna Marketing Manager

Chrapko, Peter Fort Sask

Gray, Ian RAM

Green, Terrence Westlock

Husch, Chris General Manager

Kiteley, Robert Boyle

Lee, Jesse St. Paul

Ludkin, Geoffrey Stony Plain

Morin, David Falher

Richter, Blaine Sexsmith

Seabrook, Michael Fairview

Verchomin, Stefan Marketing Manager

Alberta - Southern

Burrows, Randal Enchant

Conway, Layne Warner

Egeland, Randall Bow Island

Fyfe, Daniel Magrath

Gaja, Alan High River

Hudec, Andy General Manager

Klempnauer, Jens Fort Macleod

Lowen, Ron Brooks

MacDougall, Doug Marketing Manager

Mitchell, Peter Vauxhall

Sigurdson, Ryan Marketing Manager

Umscheid, Lorne Milo

Unger, Al Iron Springs

Unser, Lance Taber

Unser, Tyler Medicine Hat

Van Ryn, Charlotte Coaldale

Manitoba

Adair, Kevin General Manager

Anderson, Stephen Marketing Manager

Brinkman, James Fork River

Brinkman, Todd Gilbert Plains

Cook, Carla Reston

Debacker, Dan Holland

Dyck, Ryan St. Jean

Godard, Darrell Glenboro

Griffin, Wade Darlingford

McIntosh, Graham Carman

Mintenko, John Winkler

Nicholson, Kevin Ninga

Peters, Jason Kane

Peters, Scott Hamiota

Pierce, Scott Deloraine

Sanders, Peter Beausejour

Scora, Brad Arborg

Usick, Randy Basswood

Van Damme, Chrissy Carberry

Van De Kerckhove, Perry Souris

White, Maegan Teulon

Saskatchewan - East

Bjola, Greg Yorkton

Cherneski, Terry Roblin, MB

Coleridge, Robert Waldron

Dercach, Robert Pelly

Desjarlais, Patricia Raymore

Dietz, Tim General Manager

Fisher, Brent Swan River, MB

Grund, Kelly Southey

Jones, David Theodore

Kenny, Jeremy Grenfell

Klus, Garry Ituna

Lingelbach, Kelvin Balcarres

MacKesey, Rob Melville

Miller, Dale Lemberg

Neiszner, Ray Craik

Nelson, Sheldon Sturgis

Sefton, Mike Lumsden

Strachan, Allan Indian Head

Trask, Kerry Canora

Wagar, Cal Regina

Ziola, Todd Marketing Manager

Saskatchewan - North Central

Appelt, Kevin Wakaw

Bartko, Patrick Watrous

Bell, Gerald Biggar

Bells, James Perdue

Chysyk, Wayne Blaine Lake

Federspiel, Brad Marketing Manager

Krawchuk, Brad Aberdeen

Larochelle, Matthew Waldheim

Madsen, Shawn Langham

Attendees

Mantyka, Dale Rosthern

Matechuk, Kevin Colonsay

Piper, Brian General Manager

Sapach, Jared Maymont

Schultz, Wendy Radisson

Sommerfeld, Mat Shellbrook

Warner, Ron Albertville

Zbeeshko, Jason Delisle

Saskatchewan - Northeast

Clarke, Perry Birch Hills

Danderfer, Phil General Manager

Gosling, Ethan Peesane

Hinz, Joe Marketing Manager

LeGatt, Arthur St.Brieux

McCoshen, Bryan Watson

McRae, Monty Melfort

Mihalicz, Ken Kelvington

Russell, Grant Prairie River

Schultz, Robert Choiceland

Simpson, Marcel Humboldt

Statchuk, Calvin Wadena

Szucs, Chris Tisdale

Saskatchewan - Northwest

Beckett, Don Landis

Bisson, Luc Neilburg

Bohn, Deryle Kerrobert

Bru, Henri Delmas

Burzinski, Shaun Lloydminster

Dupuis, Laurent Cut Knife

Gampe, Lindsay General Manager

Gilchrist, Doug Luseland

Halter, Jason Wilkie

Heintz, Dean Major

Hollman, Tom Rockhaven

Kolenosky, Shane Marketing Manager

Moore, Derek Spiritwood

Nyberg, Greg Provost

Sapach, Jared Maymont

Schachtel, Pius Macklin

Sieben, Tom Hamlin

Stifter, Darren RAM

Stonehouse, Daryl Maidstone

Winterhalt, Tyler Paradise Hill

Saskatchewan - Southeast

Bauche, Chantal Redvers

Brandon, Todd Assiniboia

Carlson, Travis Fillmore

Dorrance, Trent Marketing Manager

Fortin, Dean Whitewood

Gamble, Brad Carnduff

Hunter, Phil Moosomin

Klapak, Colin Weyburn

Knudsen, Robin General Manager

Loeffler, Ken Torquay

Ludwar, Mary-Ann Avonlea

Ofukany, Trent Moose Jaw

Parker, Darryl Montmartre

Saskatchewan - Southwest

Bell, Arthur Mankota

Berger, Grant Central Butte

Chenard, Roland Ponteix

Elliott, Brian Elrose

Erixon, Mike Lucky Lake

Hornung, Kelly Gravelbourg

Linsley, Ken Marketing Manager

Moellenbeck, Ryan Rosetown

Mohan, Kevin Eatonia

Olynick, Bob Morse

Roszell, Tim Dinsmore

Simonson, Eric Outlook

Thomas, Perry Eston

Tisdale, Tim Swift Current

Turner, John Shaunavon

Whitehead, Graig General Manager

Other

Bortis, Roger East Region Manager

Brewin, Dan Director, Equipment & Fuel

Bullock, Keith Regional Financial Analyst

Crampton, Jeff Director, Loveland Products

Crouse, Clayton Regional Financial Analyst

deMilliano, Emile Manager, Training

Dyer, Stephen SVP Agrium & President, Retail

Einarson, Jeff Chemical Procurement Manager

Emperingham, Gord General Manager, Access

Groeneveld, Shanna Communications Manager

Hamlin, Rob Director, CPP

Harrison, Bruce Sr. Director, Seed Research & Innovation

Helash, Kevin Managing Director, Agrium Retail Canada

Hiebert, Ryan Account Manager, Agrium Wholesale

Kerney, Kerrin Region Credit Manager

Kirkey, Julia Communications Specialist

Lauret, Paul Manager, L&D, Agrium

McCann, Ryan Director, Seed

Moon, Eric NA PN Product Manager

Nelson, Ben Sr. Director, Commercial

Penhale, Richard Director, Digital Solutions

Rose, Dave Financial Analyst

Schultz, Paul Specialist, L&D, Agrium

Semmens, Kevin Finance Manager

Skiba, Cheryl Manager, HR

Solberg, Craig Manager, Special Projects

Staples, Thomas Director, Echelon

Webb, Michael SVP Human Resources, Agrium

Wilson, Shannon East Region Admin Coordinator

Attendees Hotel map

Saskatoon Inn & Conference Centre2002 Airport DriveSaskatoon, Saskatchewan, S7L 6M4 CanadaTel: 306-668-9635 Toll Free: 1-800-667-8789Fax: 306-244-5672 www.saskatooninn.com

Old BowlingGreen

Jolly Friar

CanadianRoom

CourtyardRoom

Champagne Area

Garden CaféRestaurant

Garden CaféLounge

ManitobaRoom

Sales &CateringOffice

FrontOffice

LobbyMarket

Elevators

Front Entrance

Lobby

Starbucks®

Front Desk(pods)

AlbertaRoom

BCRoom

Service Area

Second FloorMezzanine

Second FloorMezzanine

Entrance to Canadian Room

under ramp to Canadian Room

under ramp to the Provinces

These rooms are under the ramp

FitnessCentre(under ramp)

Rose &Crown

Pig &Whistle

RoundTable

York Street

BrassLantern

Com

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al B

reak

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a

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, B, C

Ramp to Ballrooms A, B, C

York

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DevonshireArms

This area is underMezzanine A

Second floor

01-2017