Off-Page Search Engine Optimization

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<ul><li><p>Understanding Off-Page Search Engine Optimization </p><p>WebSavvyMarke,ng&amp;iThemesMediaLLCCopyright2016,AllRightsReserved</p></li><li><p>RANKING ON PAGE ONE REQUIRES </p><p>A COMBINATION OF ON-PAGE AND OFF-PAGE </p><p>SEO EFFORTS </p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>IT IS IMPORTANT TO UNDERSTAND WHAT OFF-PAGE SEO IS AND WHY IT MATTERS </p><p>1 </p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>GOOGLE NEEDS TO KNOW WHO YOU ARE AND WHY IT SHOULD PAY ATTENTION TO WHAT YOU DO </p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>OFF-PAGE SEO MAKES THAT </p><p>HAPPEN </p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>Successful SEO Requires Off-Page Activity </p><p>Are you a trustworthy website or blog? </p><p>Are you considered an authority over specific subject matter, topic, or industry? </p><p>Do you provide high quality content that will make users happy? </p><p>6</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p><p>1 </p><p>2 </p><p>3 </p><p>Good SEO includes a variety of factors that help search engines understand the quality, authority, and trust of your website or blog. This is the nature of off-page SEO. </p><p>Off-page SEO factors help search engines answer those questions! </p></li><li><p>Off-site SEO factors are like votes for the homecoming king or queen. </p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>Off-Site Data Points </p><p>v Brandmen)onsandcita)onsv Socialmediaprofilesv Socialmediaac)vityv Userreviewsandrecommenda)onsv Referringdomainsandbacklinks(inboundlinks)v Localdirectoriesandindividualprofilelis)ngsv Domainregistra)ondatav Hos)nginforma)on</p><p>Below is a sample list of off-site data points. While these are not all of them, they are the most important. </p><p>8</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p><p> Pro Tips for Optimization </p><p>Buildoff-sitedatapointstothemainURLplusindivdiualpages,posts,andproducts.</p></li><li><p>BEFORE YOU START BUILDING OFF-PAGE SEO 2 </p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>Prepare a Cheat Sheet </p><p>v Websitenamev URLsmainandcornerstonecontentv Contactinforma)onv Phonenumberlocalareacodeforsmallgeographicalfocusedsitesv Topsearchtermsyourtopfivesearchtermsv Shortdescrip)onthatusesthesesearchterms(25-50words)v Longdescrip)onthatusesthesesearchtermsv Logofilesvarioussizesandfiletypesv Imagesusedinmainwebsitebrandingorforproductsandservices</p><p>When working on off-page SEO, it is best to consider the relevant data points and make sure you have these ready so you keep yourself on-task and on-target. </p><p>10</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>CONSISTENCY IS VERY IMPORTANT </p><p>TO SEARCH ENGINES </p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p><p>This is why you create a cheat sheet. It keeps you on-track and on-target! </p></li><li><p>UNDERSTANDING BACKLINKS 3 </p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>What is a Backlink? A backlink, also referred to as an inbound link, is created when a third party website or blog links over to your content. Backlinks help in driving brand awareness, website traffic, and help improve your organic search ranking. </p><p>13</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p><p>Themajorsearchenginesusealotofdifferentmetricstodeterminethevalueofexternallinks.Someofthesemetricsinclude:</p><p>v Thetrustworthinessofthelinkingdomainv Thepopularityofthelinkingpagev Therelevancyofthecontentbetweenthesourcepageandthetargetpagev Theanchortextusedinthelinkv Theamountoflinkstothesamepageonthesourcepagev Anumberofdomainsthatlinktothetargetpagev Theamountofvaria)onsthatareusedasanchortexttolinkstothetargetpagev Theownershiprela)onshipbetweenthesourceandtargetdomains</p></li><li><p>Backlink are Important How do I truly know backlinks matter? Google tells me so in Google Search Console. If Google is giving you data in Search Console, you know it matters to Google and SEO. </p><p>14</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>LINK BUILDING BEST PRACTICES 4 </p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>What is Link Building? The process of link building is basically collecting these inbound links. There are a variety of ways to achieve link building, but please be cautious in doing so! </p><p>16</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p><p>Somekeypointsonlinkbuilding:</p><p>v Todaysconsultantsandwebsiteownershavetobeverycarefulaboutlinkbuilding.DoingitwrongwillputyouinaGooglepenaltybox.</p><p>v Playitsafeandfocusonbasiclinkbuildingviaqualitycontentandengagement.v Buildlinksintothehomepage.v Buildlinksintoindividualpiecesofcontent:</p><p>v Pagesv Postsv Products</p><p>v Dontstressaboutdofollowanddontfollow.Ifyoureac)onsarelegit,yourarelyhavetoworryaboutifalinkisdofollowornot.</p></li><li><p>Legit Sources of Link Building 17</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p><p>v Socialmediaprofilesv Socialmediasharesv Blogsv Guestblogpostsbecarefulv Pressreleasedistribu)onbecarefulv Locallis)ngsv Localdirectoriesv Newsorbookmarkingwebsitesv Reviewwebsitesv Sponsorships</p><p>v Groupsv Forumsv Associa)onsv Eventlis)ngsv Presenta)onsv Documentsharingv Speakingengagementsv Webinarsv Videosv Podcasts</p><p> Pro Tips for Optimization </p><p>Googlehasclearlydefinedrulesonguestposts,pressreleases,andsponsorships.Beforeyouproceedonanyofthese,reviewGoogleswebmasterguidelinesforqualitycontent.</p></li><li><p>My Tactics of Link Building 18</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p><p>v Writequalitycontentpeoplewanttoreadandsharev Beac)veinsocialmediaandplaynicewiththosearoundyouv A\endand/orsponsorlocalandonlineeventsv Sponsorlocalsportsteams(yepyougetlotsoflocalbacklinksthisway)v Speakatconferences(WordCampwebsitesandWordPress.tvarethebomb)v Appearasaguestonpodcasts(youveseenmealloverpodcaststhislastyear)v Writeguestblogpostonselectsitesv Publishgoodstuff(YEPIMSAYINGITAGAIN)</p><p> Pro Tips for Optimization </p><p>Ifyouproducequalitycontentandpar)cipateinthecommunityaroundyou,peoplewillnaturallylinktoyou,men)onyouandyourwebsite,andshareyourcontent.</p><p>YouthinkImheretodaybecauseCoryMillerismyBFFandIloveallofyou.Imreallyhereforthebacklinks!OkandyouandCory.Butalsothebacklinks.</p></li><li><p>Old Tactics I No Longer Use 19</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p><p>v Footerlinksinclientwebsitesorblogsv Keywordrichlinksinsidepressreleasesv Guestblogpostswithlinksinsideauthorbiosv Duplicatepos)ngofcontentacrossmul)plewebsiteswithkeywordrichlinksv Linkexchangesv Anythingautomated</p><p> Real Life Confession </p><p>AtonepointIhadmyemployerswebsiteremoveden)relyfromtheGoogleindex.ItwasbecauseIwasdoingblackhatSEOwithoutknowingit.IdidntgetfiredandIeventuallydidgetusbackintheindex,butdamagewasdoneandwehadtolaunchanewURLtoregainrank.</p><p>Ifyouaregoingtolinkbuild,knowtherulesbeforeyoustart!</p><p>PSThatwasoverwell10yearsago.Imwayolder,smarter,andtotallywhitehatnow.</p></li><li><p>DONT BE A VICTIM OF BAD LINK BUILDING 5 </p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>Googles List of No Nos and Cautions 21</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p><p>v Automa)callygeneratedcontentv Sneakyredirectsv Linkschemesv Cloakingv Hiddentextandlinksv Doorwaypagesv Scrapedcontentv Affiliateprogramsv Irrelevantkeywordsv Crea)ngpageswithmaliciousbehaviorv User-generatedspam</p></li><li><p>Link Schemes According to Google Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Googles Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site. </p><p>22</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p><p>Thefollowingareexamplesoflinkschemeswhichcannega)velyimpactasite'srankinginsearchresults:</p><p>v BuyingorsellinglinksthatpassPageRank.Thisincludesexchangingmoneyforlinks,orpoststhatcontainlinks;exchanginggoodsorservicesforlinks;orsendingsomeoneafreeproductinexchangeforthemwri)ngaboutitandincludingalink.</p><p>v Excessivelinkexchanges("LinktomeandI'lllinktoyou")orpartnerpagesexclusivelyforthesakeofcross-linking</p><p>v Large-scalear)clemarke)ngorguestpos)ngcampaignswithkeyword-richanchortextlinks</p><p>v Usingautomatedprogramsorservicestocreatelinkstoyoursite</p></li><li><p>Link Schemes According to Google Additionally, creating links that werent editorially placed or vouched for by the sites owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines. </p><p>23</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p><p>HereareafewcommonexamplesofunnaturallinksthatmayviolateourguidelinesifPageRankispassed:</p><p>v Textadver)sementsv Advertorialsorna)veadver)singwherepaymentisreceivedforar)cleslinksv Linkswithop)mizedanchortextinar)clesorpressreleasesdistributedonother</p><p>sites.</p><p>v Low-qualitydirectoryorbookmarksitelinksv Keyword-rich,hiddenorlow-qualitylinksembeddedinwidgetsv Widelydistributedlinksinthefootersortemplatesofvarioussitesv Forumcommentswithop)mizedlinksinthepostorsignature</p></li><li><p>BE SMART OR YOULL FIND YOURSELF IN SEARCH ENGINE JAIL! </p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>SOCIAL MEDIA IS A CRTITICAL ELEMENT IN TODAYS SEO 6 </p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>Ignore you Mom! Be a social butterfly. </p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>Why Social Media Matters Social media activity is a ranking factor for Google, so it will directly impact how your content is presented in search engine results pages. Saying this a different way you cannot have good SEO without being active on social media. </p><p>27</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p><p>ImportantpointsaboutsocialmediaandSEO:</p><p>v Socialmediaac)vityhasreplacedsomevalueoftradi)onal(non-social)linkbuildingv Socialac)vitycountsatawebsiteandindividualURLlevelv Typesofsocialac)vitythatma\ers:</p><p>v Followersandlikestomainaccountv IndividualURLshares,likes,andcomments</p><p>v Yoursocialcloutcounts(whofollows,shares,andinteractswithyou)</p><p> How Do I Know Social Media Really Matters? </p><p>Ivetesteditwithmyownthemeproducts,blogposts,andpages.Thereisadirectcorrela)onbetweensocialac)vityand)metorankandposi)ononpageoneofSERPs.</p></li><li><p>COMMON MISTAKES ! </p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>Common Mistakes to Avoid 29</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p><p>CompletelyIgnoringOff-PageFactors</p><p>Youvelaunchedyournewwebsiteandyouwroteoodlesofcontentandyouredone.Right?Nope.Thatisjustthebeginning.</p><p>Youhavetofollowthatupwithoff-siteac)vity.GoodSEOrequiresbothonandoff-siteac)vity.Thatmeansthecontentisjustthebeginning.</p><p>JumpingintoLinkBuilding</p><p>Linkbuildingcanworkgreat,butitcanalsobeverydangerous.Beforeyoustart,makesureyouunderstandwhatislegalandwhatisntacceptedbysearchengines.</p><p>IfyouhireanSEOconsultant,makesureyouhaveaclearunderstandingofwhattheyaredoingsotheydontgetintrouble.</p><p>SelngUpSocialMediaProfilesandForgelngThem</p><p>IhavesocialmediaaccountsandhavehadthemforyearsissomethingIomenhavetoldtome.Theproblemsiftheysetuptheaccountsandforgetallaboutthem.</p><p>Socialmediaonlyworksifyouareac)veonthem.Ignoresocialmediaanditwillignoreyoutoo.</p></li><li><p>Common Mistakes to Avoid 30</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p><p>OnlySharingOtherPeoplesContentonSocialMedia</p><p>TherearealotofpeopleItalktothattellmetheirveryac)veonFacebook,butitjustisntconver)ngintorevenueforthem.WhenIlookattheprofile,theyarepos)ngcontent,butnoneofitroutesbacktotheiractualwebsite.</p><p>Socialmediaisgreat,butrememberthegoalistoroutepeoplebacktoyourwebsiteorblogandbuildlinksforyourcontent.Feelfreetosharecontentofothers,butdontforgetyourowncontent.</p><p>TalkingtoNoOne</p><p>AnothersocialmediablunderIseeispeopleareac)vewithpostsbuthavenoonefollowingtheirprofiles.Thatmeanstheyarebroadcas)nginforma)ontovirtuallynoone.</p><p>Successfulatsocialmediaeffortsmeanstobeinterac)ve.Youcanonlydothisifyouinteractwithothersandhaveotherpeopleinterestedinyouandyouraccount.</p></li><li><p>QUESTIONS &amp; ANSWERS ? </p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li><li><p>Thanks for Coming Today! </p><p>RebeccaGillFounder of Web Savvy Marketing Instructor at DIYSEOcourses.com @rebeccagill on Twitter </p><p>32</p><p>Web Savvy Marketing &amp; iThemes Media LLC Copyright 2016, All Rights Reserved </p></li></ul>

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