Ecommerce and Digital Marketing

Made by: Eshant Sharma

Founded in 1964 as “Blue Ribbon Sports” by Bill Bowerman and Phil

Knight.

Renamed as NIKE in 1971.

From “There is no finish line” to “Just Do It”.

Nike Air Technology gave the company a big push in the shoes market.

Current CEO Mark Parker.

Headquarters in Beaverton, Oregon, United States.

Launched in 2013

Competed against Asics

Target Marketing & Emotional

connection

Facebook platform used, in a

month 16,000 likes

Boosting Brand loyalty

Sports giant Nike recorded another strong quarter in Q3 2014, with revenue rising by 13% annually to $7 billion.

Revenue for Nike Brands from the DTC channel grew 23% driven by 10% comparable store growth and an impressive 57% growth in online sales.

Risk Everything Campaign

Risk Everything Winner Stays The Last Game

Marketing Stunt “Risk Your Sole” campaign Nike launches digital trainer tournament for retailersWord of mouth publicityTo compete against Adidas campaigns

Idea behind the campaign & its effects

Deepen its relationship with consumers.

Encompassed global social, experiential and in-store activities in lifting sales of its boots

In June 2014, the top 5 ads on YouTube comprised of Nike and Adidas.

Consumers understanding towards price value increased

Rise in the sale of premium products, & no resistance to price hike.

Nike had a 12.1 per cent share of the Brazilian market in 2013

13% increase in sales to £4.34bn in the three months to 31 May.