Nike air to nike plus

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  • 1. Nike Air Nike Plus -NIKE+ Case study
  • 2. , ?
  • 3. Were not in the business ofkeeping the media companies alive.Were in the business of connecting with consumers. Trevor EdwardsVice President, Global Brand & Category Management / Nike
  • 4.
  • 5. NIKE+Running
  • 6. NIKE+ Running Mission ? Insight Strategy 50% . MP3() Gym
  • 7. NIKE+ Running http://goo.gl/T9tGx
  • 8. NIKE+ Running 2006 600 . 30% ,
  • 9. NIKE+Fuelband
  • 10. NIKE+ Fuelband Mission Insight Strategy , , (metric) ,
  • 11. NIKE+ Fuelband http://goo.gl/DDDdc
  • 12. NIKE+ Fuelband 20 LED USB
  • 13. NIKE+Kinect Traning
  • 14. NIKE+ KINECT TRAINING Mission Insight XBOX ? Strategy .
  • 15. NIKE+ KINECT TRAINING http://goo.gl/0D157
  • 16. NIKE+ KINECT TRAINING XBOX + ,
  • 17. NIKE+ KINECT TRAINING Nike Training Club X-BOX 1:1
  • 18. http://nikeplus.nike.com
  • 19. http://goo.gl/Eptqq
  • 20. 21 = +
  • 21. , ?
  • 22. & NIKE+ VS (Quantified Self) adidas, fitbit
  • 23. + AD Campaign + Campaign: + Platform Booster Platform Audiences Booster
  • 24. Game On, World http://goo.gl/UmTXi
  • 25. + NIKE+, Fuelband R/GANIKE+ = NIKE + AKQA Kinect Traning R/GA AKQA ( . )
  • 26. NIKE + R/GA NIKE + AKQA2012 Cannes NIKE R/GA NIKE VP AKQA CEO http://goo.gl/7NXlz http://velocitylaws.com/ -
  • 27. Nike Air Nike Plus
  • 28. *Inspiration and Innovation for Every Inderstry in the World *Nike Inspiration and Innovation for Every Athlete in the World &
  • 29. ... m to m Digital health Internet of things Quantified Self Big data agile ...
  • 30. end of slides