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NET-A-PORTER.COM NET-A-PORTER.COM By: Brittany Durham

Net a-porter: Durham

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Page 1: Net a-porter: Durham

NET-A-PORTER.COMNET-A-PORTER.COM

By: Brittany Durham

Page 2: Net a-porter: Durham

Reach for success

Page 3: Net a-porter: Durham

Ad Example

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Budget

$ 182,000 total

$2,000 Pinterest winner

$180,000 Google Adwords

+

=

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Target Audience WomenAges 18-35

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69% of

consumers

who have

found an item

they’ve

purchased or

wanted to

purchase Net-A-Porter Fashion LoverWeekBe

involved

Pin it to win it70% Women

Page 8: Net a-porter: Durham

Facebook700 million world wide

userBiggest usage spikes

weekdays 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET

Get Involved

Communicate

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BloggingBuild an audienceInformEngageKeywords

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Goals

Social MediaCommunicate

EngageIncrease Traffic