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Multi-channel vs. Omni-channel
Marketing:An overview of Multi-channel and
Omni-channel marketing. As well as
information about how the differ.
Table of
Contents:
Page Title: Page Number:
Multi-channel Marketing 4
Facts 5
Statistics 17
Marketing Strategy 22
Campaign Development 23
Steps to Success 32
Tips 39
Examples 47
Benefits 55
Challenges 63
Trends 68
2
Table of
Contents:
3
Page Title: Page Number:
Omni-channel Marketing 74
Facts 75
Statistics 86
Drivers of Adoption 92
How it Provides Value 104
Marketing Strategy 112
Starting Point 113
Plan 125
Tips 135
Examples 144
Advantages 151
Challenges 158
Trends 187
Multi-channel vs. Omni-channel Marketing 201
Differences 202
Work Cited 207
Drivers of Adoption
:
Omni-channel
Marketing:
4
Compiled by Author from: redpoint.net
1. Competitive Pressures on Both Top & Bottom Lines
2. Customers Connect in New Ways (IOT, Beacon, Mobile)
3. Dynamic, Multi-stage Customer Journeys
Drivers of Adoption
1:
Omni-channel
Marketing:
5
Compiled by Author from: redpoint.net
Competitive pressures have led to marketers’ focusing
on ensuring that customers receive targeted, timely,
and relevant messages
Driving this type of hyper-personalized relevance at
scale is the best way to achieve higher revenue with
lower interaction costs
Competitive Pressures on Both Top & Bottom Lines:
Drivers of Adoption
1:
Omni-channel
Marketing:
6
Compiled by Author from: redpoint.net
Competitive Pressures on Both Top & Bottom Lines:
• Moments, locations, devices, weather, events, timing, and cadence
When marketers add context to the messages,
they can hyper-personalize the engagements based on:
• It will result in improved customer lifetime value and loyalty
Personalized and relevant marketing will then become
the foundation of omni-channel engagement
Drivers of Adoption
1:
Omni-channel
Marketing:
7
Compiled by Author from: redpoint.net
Marketers need to increase revenue at a disproportionate rate to marketing costs and it
puts pressures on:
Attracting the right customers
Increasing conversions
Driving retention
Tracking results back to specific engagement initiatives and
marketing campaigns
Competitive Pressures on Both Top & Bottom Lines:
Drivers of Adoption
1:
Omni-channel
Marketing:
8
Compiled by Author from: redpoint.net
Marketers need to align their communications at
critical stages of the consumer buying
journey
They then need to target engagements in
terms of what the customer needs
Campaign performances will be optimized &
conversions will increase with alignment &
targeting
Adding this type of value for customers
while achieving scale in profits, requires a deep
understanding of customers
Competitive Pressures on Both Top & Bottom Lines:
Ways it Provides
Value:
Omni-channel
Marketing:
9
Compiled by Author from: redpoint.net
Arranging the End-to-End Customer
Journey
Creating the Elusive 360-Degree View of Customers
Delivering on the Promise of
Contextually Relevant Messages
Getting the Most from MarTech
Operating at the Speed of the
Customer
Turning Data into Knowledge Outcomes
Ways it Provides
Value:
Omni-channel
Marketing:
10
Compiled by Author from: redpoint.net
Customers who are at different stages of their relationships with brands must be
approached and cultivated using different strategies
It requires deeper customer intelligence at every touchpoint throughout a buying
cycle and beyond
Using a data-driven approach will enable the right timing that will help transition
leads into conversions and existing customers into loyal enthusiasts
Arranging the End-to-End Customer Journey:
Marketing Strategy Getting Started:
1. Emphasis on Context
2. Knowledge of the Customer
3. Inter-departmental
Coordination & Agility
4. Integrated Marketing Technology
Stack
5. Responsively Designed Web
Pages
Omni-channel
Marketing:
11
Compiled by Author from: instapage.com
Marketing Strategy
Getting Started Step 1:
Empowered consumers are connecting across an array
of devices in a variety of situations
The way a marketer wins is by offering information
people value in those moments
Marketers need to be relevant to the moment and meet
consumer expectations
Omni-channel
Marketing:
12
Compiled by Author from: instapage.com
Emphasis on Context:
Marketing Strategy
Getting Started Step 1:
Examples of Questions to Ask:
What kind of content are your customers consuming
and when?
Are you offering your prospects suggestions based on their browsing history?
Are you trying to upsell and cross-sell them other offers?
Omni-channel
Marketing:
13
Compiled by Author from: instapage.com
Emphasis on Context:
Work Cited:
“10 Notable Omnichannel Trends and Statistics [Infographic].” Business 2 Community, www.business2community.com/infographics/10-notable-
omnichannel-trends-statistics-infographic-
01520137#CCPBRMVKUYggUHSr.97. Accessed 16 Aug. 2017.
“25 Amazing Omnichannel Statistics every Marketer Should
Know.” V12Data, www.v12data.com/blog/25-amazing-omnichannel-
statistics-every-marketer-should-know/. Accessed 16 Aug. 2017.
“Path to Omni-Channel Marketing.” RedPoint, RedPoint Global Inc., Mar.
2017, www.redpoint.net/wp-content/uploads/2017/03/RedPoint-The-Path-to-
Omnichannel-Marketing-eBook-EB-OCMUS0217-03.pdf. Accessed 16 Aug.
2017. PDF eBook
Stocker, Mike. “The Definition of Omni-Channel Marketing – Plus 7
Tips.” Marketo, Apr. 2014, blog.marketo.com/2014/04/the-definition-of-omni-
channel-marketing-plus-7-tips.html. Accessed 16 Aug. 2017.
Vrountas, Ted. “How to Plan and Create the Perfect Omni-Channel
Marketing Strategy.” Instapage - The Most Powerful Landing Page Platform for Teams, 18 July 2017, instapage.com/blog/what-is-omni-channel-
marketing. Accessed 16 Aug. 2017.
“What is Omni Channel Marketing?” NGDATA, 9 June 2017,
www.ngdata.com/what-is-omni-channel-marketing/. Accessed 16 Aug. 2017.
14
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13575 58TH Street North #160
Clearwater, Fl. 33760
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www.mediacontactusa.com
