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Mobile technology continues to grow it's foothold on the shores of traditional marketing. Move over old website, the days of digital brochures are over - Mobile Responsive rules todays market
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"Mobile Traffic is in The Passing Lane”
Move Over Old Website
2011-14% of all travel related queries are coming from a mobile phone, compared to 4% in 2010.
Travel website traffic via the mobile web has increased by a staggering 72% in the last six months, to account for a total of 17.4% of all website traffic in the industry.
Five years ago, fewer than nine million Americans owned a smartphone. Today, nearly 110 million carry mobile devices.
That is an increase of 1,122% in 5 years
Per Capita Mobile Saturation
There were 17.4 million iOS and Android devices activated on Christmas Day this year. In total, more iPhones, iPads, Galaxy's, Kindle Fires and other mobile devices were activated on Dec. 25 than any other day in history, a (332 % spike!)
12/25/12 – Christmas Day
BOOOM! Did you hear that?
17,400,000 (x) $300.00 = $5,220,000,000 (5.22 BILLION)
A responsive design, scales media up or down proportionally, depending on the device selected and used by consumer.
WHY?
Be Analytical (consult your analytics account) Traffic Source Campground Attraction Theater
Traffic-Non Mobile +64.40% -9.60% -15.43%
Traffic Mobile +504.00% +85.44% +49.67%
Mobile Device
(1) iPad (1) iPad (1) iPhone
(2) iPhone (2) iPhone (2) iPad
(3) Droid Razor (3) Droid Razor (3) Droid Razor
Visitor Flow - The best and most useful “at a glance” tool at your disposal in Google Analytics.
Go With The Flow
Keep It Simple
The Rule Of Thumb?
Check Your Work
Include Audience
Ease of Sale Source: 2012 Cisco Visual Networking
Index: Global Mobile Data Traffic
Forecast Update, 2011–2016
The Mobile Experience is a Journey Lead the Consumer Where …They Want To Go!
Make the Best Choice
Which Format Suits Your Business
Clear Objectives - Functionality
Mobile “Rule of Thumb”
Search as a Consumer
Think “Mobile First”
Check Analytics First!
RB&A Recap
Thank You