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www.motorsportmonday.com
Introducing the world’s fastest growing digital motorsport publication to the United States
2015 MEDIA KIT
FULLY GR
EEN!
Enterta
ining mo
torspo
rt fans
worldw
ide - an
d not a
single
trEE ha
rmed in
the pro
cess!
2
Media Kit 2015
www.motorsportmonday.comMOTORSPORT MONDAY USA2
Media Kit 2015
www.motorsportmonday.comMOTORSPORT MONDAY USA
Media Kit 2015
3MOTORSPORT MONDAY USAwww.motorsportmonday.com
Motorsport Monday’s international edition is currently the most widely read weekly motorsport publication in the world, with more than 137,000 subscribers [April, 2015]. From the first edition in February 2013, our weekly readership has grown organically and continues to grow, week on week. More importantly, Motorsport Monday is globally free-to-view, read or download!
Each weekend, our photographers capture the best moments at the world’s leading motorsport events, including Formula 1, IndyCar, the World Endurance Championship, the United Sportscar Championship, the World Rally Championship, DTM, World RX and Formula E. These images are backed up by our own
team of acclaimed journalists, who deliver in-depth, trackside reports and interviews that allow readers to almost be there, whether it’s at the Brickyard, Daytona or Monaco!
Now, with the 2015 summer launch of Motorsport Monday’s all new USA edition, we are adding news, reports, opinions and interviews from NASCAR, the National Hotrod Association and Global Rallycross events to our current weekly offerings.
One of the key differentiators between Motorsport Monday and other publications is our expertise in building fan engagement. The future of motorsport advertising is all about ensuring that brands and fans connect in a meaningful and
measurable way. If we want to get more fans to the tracks and give advertisers value for the investment that they are making in the sport, then creating interesting, entertaining and engaging digital platforms is key. We look forward to partnering with you to offer you a great new platform for fan engagement.
Michael Levinsohn Publisher, Motorsport Monday USA
INTRODUCINGMOTORSPORT MONDAY
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Media Kit 2015
www.motorsportmonday.comMOTORSPORT MONDAY USA
OUR REACH
It is a pleasure workingwith the marketing team atMotorsport Monday - they’vehelped us target our adverts more effectively to find new fan engagement.
- SKY Sports F1, London
Each Monday morning we deliver between 70-140 pages of high quality editorial content and images digitally to our global audience of more than 175,000 readers. Now, with the launch of Motorsport Monday US, advertisers will be able to reach a new audience of more than
100,000 US readers, with content tailored for the US market.
Over the course of the next year, we plan to expand our digital platforms so that our weekly audience reaches 250,000+ US readers.
The fastest growing digital publication in motorsport today!
AN ESTABLISHED MODEL THAT WORKS FOR ADVERTISERS:
I look forward to my Monday morning coffee with Motorsport Monday - it’s a great start to my week.
- David Richards, Aston Martin Racing
media pack 2014
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Media Kit 2015
MOTORSPORT MONDAY USAwww.motorsportmonday.com
VERIZON INDYCAR
All seveteen races of the Verizon IndyCar Series covered in-depth
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Media Kit 2015
www.motorsportmonday.comMOTORSPORT MONDAY USA
TUDOR United SportsCar Championshship
Endurance and sprint events all covered with twleve to sixteen pages pages of content
media pack 2014
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Media Kit 2015
MOTORSPORT MONDAY USAwww.motorsportmonday.com
FORMULA 1
Every session and every raceis covered by our team of photographers and writers, bringing unparalleled insight and imagery from the world of Formula 1.
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Media Kit 2015
www.motorsportmonday.comMOTORSPORT MONDAY USA
World Endurance Championship
Comprehensive coverage of all eight WEC events, including the 24 Hours of Le Mans
World RX and Global Rallycross
With megastars like Ken Block and Tanner Foust appearing in both series, we bring you in-depth coverage of two exciting and popular rallycross championships.
Media Kit 2015
9MOTORSPORT MONDAY USAwww.motorsportmonday.com
Motorsport Monday continues to set the benchmark for up-to-the-minute
news, reporting, analysis and insight into the world’s leading motorsport
events. The USA edition will add NASCAR Sprint Cup, the NHRA Mello
Yello Drag Racing Series and RedBull Global Rallycross events to our
already comprehensive coverage of the Verizon IndyCar Series and the
TUDOR United SportsCar Championship. Contact us today to find out
more about our launch pricing and packages.
EXCLUSIVE NEW US CONTENT
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Media Kit 2015
www.motorsportmonday.comMOTORSPORT MONDAY USA
Demand for video content is at an all time high.
Motorsport Monday offers advertisers the ability to engage with fans via embedded, autoplay video inserts.
Facebook delivers more than 4 billion videos, each day.
[Facebook 10K, April 2014]
EMBEDDED VIDEOCommercial autoplay video can be placed in static adverts to enhance reader engagement
VIDEO INSERTS
In 2014, for the first time in history, US consumers spent more time on their mobile devices, than they did watching television.
[Flurry Analytics]
106 million people in the US view videos on their smartphones, up 23% year-on-year. By 2018, 50% of all US digital videos will be viewed on smartphones.
[eMarketer]
Media Kit 2015
11MOTORSPORT MONDAY USAwww.motorsportmonday.com
Integrated social media platforms
Google recently announced that mobile sites which are not web enabled, will receive lower rankings on their search engine. The age of mobile first engagement is truly here.
During the second half of the 2015 season, we will be launching our mobile marketing platform through which advertisers in Motorsport Monday can reach fans, at races and at home.
Our design team can create adverts and develop responsive design mobile web sites for your brand.
We live in an era where social media and mobile marketing are rapidly becoming the dominant channels through which advertisers can create a direct dialogue with their customers.
INCREASEFAN ENGAGEMENT
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Media Kit 2015
www.motorsportmonday.comMOTORSPORT MONDAY USA
CONTENTDOWNLOAD & SHARE
Save or share images & articles directly from the magazine.
In the second half of 2015 the “Click to Download” camera icon will be enabled on selected images to further enhance our already comprehensive content saving and sharing capabilities.
media pack 2014
13
Media Kit 2015
MOTORSPORT MONDAY USAwww.motorsportmonday.com
VALUE PROPOSITIONWE PROVIDE REACH, ENGAGEMENT AND EXCEPTIONAL VALUE
Motorsport Monday offers advertisers a highly effective, multi channel platform to reach and engage with racing fans:
• Content - Quality content leads to higher levels of engagement
• Reach - Launch database of 100,000 plus racing fans in the United States
• Engagement - Digital content dramatically increases fan engagement
• Tracking - Detailed tracking of email opens
• Targeting - Reach the right audience, at the right time, with the right offer
• Measurement - Deliver mobile messages and track redemption of targeted offers
• Database - Build a database of racing fans, for ongoing marketing campaigns
• Location based marketing - Reach race fans at the races, with relevant offers
• Memorabilia - No sports fans are more passionate about collectibles than racing fans
Media Kit 2015
14MOTORSPORT MONDAY USAwww.motorsportmonday.com
VIDEO INSERTS
All advert sizes and positions can include embedded video, with the exception of the Pre-Mag position.
The rate for embedded video is $2,000 per insert, inclusive of an advert of any size (up to 1 page).
COMPETITIVE LAUNCH RATES FOR US EDITIONIt is our policy to provide our advertising partners with the most competitive pricing possible.
Please contact us if you require any additional information and to discuss long term advertising rates and discounts
RATES
1 page 2 page spread1/2 page
Horizontal1/2 pageVertical
1/3 pageHorizontal
1/3 pageVertical
1/4 pageHorizontal
1/4 pageVertical
B2UB “Brought To You By” banner under article title
Number of insertion weeks
Pag
es /
Pos
itio
ns
1 - 5 6 - 11 12 - 17 18 - 25 26 - 51
$ $ $ $ $
1/3 page
1/2 page
2 page (spread)
1/4 page
B2UB
1 page
Inside FrontCover (IFC)
Pre-Mag (PRE)
PRE & IFCBundle (p/p)
KPP
$ $ $ $ $
$ $ $ $ $
$ $ $ $ $
$ $ $ $ $
$ $ $ $ $
$ $ $ $ $
$ $ $ $ $
$ $ $ $ $
The Key Position Premium varies between 5% and 20% throughout the magazine. Please contact us to discuss your requirements.
1,400 1,330 1,260 1,120 1,050
2,240 2,130 2,015 1,790 1,680
805 765 725 645 605
560 530 505 450 420
455 430 410 365 340
150 150 113 100 100
1,820 1,730 1,640 1,455 1,365
1,750 1,665 1,575 1,400 1,315
1,400 1,330 1,260 1,120 1,050
For additional information, please contact:
Michael Levinsohn US Publisher, Motorsport Monday 1123 Zonolite Road NE, Suite 28Atlanta, GA 30306
Mobile: +1 949 554 5505 Email: [email protected]