Title  Page  Placeholder  

The  canary  has  spoken  

The  con.nued  rise  of  programma.c  

$53B  

$9.5B  

$120B  

$70B  

2014   2019  

Source:  IDC,  2014.  Includes  online  and  mobile  display  and  video  adverCsing.  

$B  

2000 2014

USA 43 87 China 2 49 Brazil 3 58 Russia 2 70

The  space  between  us  

Source:  IDC,  2014.  Includes  online  and  mobile  display  and  video  adverCsing.  

The  device  

2.5 33 52  

The  conCnuum  of  real-­‐Cme  decisioning.    

THE CENTER OF GRAVITY IS MOVING RIGHT =>

USE

R LE

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L AP

Is =>

DealIDs are part of the fabric

The  power  of  decision  

The  Programma.c  Forward  Market    

$  

The  power  of  decision  

=  100  Homepage  Avails  

InserCon  Order:  25  Homepage  Impressions  $5  CPM  Q4  2014  

The  power  of  decision  

=  100  Homepage  Avails  

InserCon  Order:  25  Homepage  Impressions  $5  CPM  Q4  2014  

The  power  of  decision  

=  100  Homepage  Avails  

InserCon  Order:  25  Homepage  Impressions  $5  CPM  Q4  2014  

The  power  of  decision  

=  100  Homepage  Avails  

Make  this  deal:  No  inserCon  order  25  Homepage  Impressions  $5  CPM  Bought  Programma,cally  (maybe  with  a  guarantee)  

The  inevitability  of  convergence  

“The  scale  and  speed  of  this  change  will,  to  some,  be  overwhelming….  People  are  watching  more  TV  than  ever……they're  just  consuming  it  differently”                        -­‐  Lachlan  Murdoch,  20th  Century  Fox    

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6 million subscribers

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