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About Us
Partnerships & Certifications:● Google Partners● WordStream
Solutions Partners● Copyblogger
Content Marketers
Specialties:● Search Engine
Marketing● Search Engine
Optimization● Paid Media● Content Strategy
Google Analytics the Right Way
1. Pick Your Goals2. Configure Google Analytics3. Read Your Reports4. Attribute Value5. Improve Impact6. Repeat
Define Goals
● Increase Page Views● Increase Video Plays● Increase Purchases● Increase Subscribers● Identify top customers
Configure Google Analytics
Basics ● Create & test goals● Add social profiles● Create dashboards● Create custom reports● 3 views RAW, Test,
Primary
Configure Google Analytics
Connect Google Products
● Connect Webmaster Tools
● Connect Google Adwords
● Connect Google Adsense
● Adwords Auto Tagging● Google Merchant Center● Enhanced Ecommerce
Analytics
Configure Google Analytics
Big Mistakes No adjusted bounce rateNot filtering company usersNot filtering bots & SPAMImproper time zone