Measuring Marketing Effectiveness - DIGIRINE

Tracking Marketing Effectiveness

for Small Businesses

“You can’t manage what you can’t measure.” – Peter Drucker

Social . Digital . Marketing Analytics

You’re probably spending money on areas that reap no real return on investment.


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Half the money you spend on marke;ng is wasted. The problem is, which half?


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If only that money can be beBer allocated to other areas with proven marke;ng effec;veness


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X X The poten)al upsides are very handsome

Case Study: F&B in Singapore

A5er Tracking Found out that once they stopped running Google Ads, they stopped geMng reserva;ons from the same group of customers who only

click on Google Ads.

When they stopped running ads, these customers clicked on compe;tor ads instead.

Having this data prevented a 27% dip in reserva;ons every month.


Case Study: Educa;on Agency in Singapore

Before Tracking

Ran adver;sements

Sent out flyers

Got low volume of calls

Felt that marke;ng was not effec;ve

A5er Tracking Discovered that most leads called them

before and aVer working hours due to the nature of their industry (manufacturing).

As the system tracks missed calls, they were able to follow up on lost leads.

Each missed call was a poten;al loss of revenue of $20,000.


Case Study – Financial Services

•  By tracking the lead source for all customers and then compu;ng the cost effec;veness of each source, a strategy was recommended to reallocate adver;sing dollars to the most produc;ve channels and sources.

•  This allowed for a reduc;on of nearly 30% in media spend with no loss in lead count.

hBp://www.marke;ngperformancegroup.com/case-‐studies/media-‐source-‐tracking


HOW DOES IT WORK?

•  Call Tracking System •  Online Enquiry Tracking System •  Sample Metrics •  Pricing •  Contact


1. Number Placement The system assigns a trackable phone number to each of your marketing channel eg Newspaper Ads, Facebook, Google.

2. Inbound Call Data When a customer dials the phone number, the system capture the calls data and forwards the calls seamlessly to your business phone.

3. Reports & Insights Business owners can view their inbound call data real time & derive call trends through the dashboard.

Call Tracking System – How it works

Online Tracking System -‐ How it works

Website Enquiry Form

Google

Email Facebook


A unique link is generated for each source.

As the user clicks on the unique link to make an enquiry, the users data is captured.

Sample Metrics -‐ Calls


Sample Metrics – Enquiries by Source


Enquire Now

Unsure about the impact of your marke;ng efforts? Losing marke;ng dollars?

Enquire Now: [email protected]
