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Marketing OfficerJerndmarsh Pty Ltd, Adelaide
iBrow Threads
Gift voucher
Flyer
Loyalty Card
Digital images(social media)
Christmas 3-day giveaway campaignTHE IDEAWe want our customers to have fun and be creative with their entries, so we ask them to comment in just 3 words why they deserve the prize….and the crowd go wild!!!
OBJECTIVES-‐ Increase social media engagement-‐ Raise brand awareness towards target audience
RESULTHighlights:-‐ 22nd Dec: the most page likes with 10 organic likes & 21 paid likes-‐ 23rd Dec: the best organic page reach of 2,409 on the second day of the 3 day giveaway campaign (the best organic page reach of year 2015)-‐ Main target audience: women 18-‐24 (42.3%) and women 25-‐34 (33.3%).
Weekly summary:For the period 21-‐27 Dec 2015, iBrow Threads’ weekly total reach result has been 9 times better comparing to the previous week ( weekly total reach from 1,428 page reach to 13,277). Page visit has gone up to 241 from 146 times. The number of people who actively engage with the Facebook page has increased: 107 to 421.
Sample: social media schedule week (21-‐25 Dec)
Got Brows CampaignTHE IDEAWe ask our customers to show off their brows and reward them with free gift vouchers. We ask them to upload their selfies in the comment and share it so their friends can like the picture….And it becomes a brows showdown!!!
BROWZ & BEAUTY • Brand Logo
• Website http://www.browzandbeauty.com.au
• Wesbite design & content
Website demo Final website Design
Flyer Facial FlyerFlyer (pop-up store)
Membership Card
Banner (pop-up store)
Digital images(social media)
Social media SpecialistAWD Digital & IT, Melbourne
Melbourne City LocksmithBlog http://www.locksmithsmelbourne.biz/blog/4-‐common-‐home-‐security-‐mistakes/http://www.locksmithsmelbourne.biz/blog/top-‐3-‐common-‐locksmith-‐myths-‐debunked/http://www.locksmithsmelbourne.biz/blog/locksmiths-‐4000-‐year-‐old-‐profession/Blog posts (22 April 2015 – 20 October 2015)
Sample social media schedule
DIY Super Online 1print online printing
Sample social media schedule
TWINBAYS pest control
Bloghttp://www.twinbayspestcontrol.com/blog/Website content
Advertising CopywriterTBWA\Chiat Day, Ho Chi Minh City
Standard Chartered Bank
VISA Card
ANZ
