guardian urgent care

Presented by Brooks Marketing GroupJanuary 28, 2015

atient Count.

OBJECTIVE.

Strategy.

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OBJECTIVE.

Strategy.

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Ad group Status

Competitors (Urgent Care & Hospitals): eligible

Emergency Room(s)/Department/Hospital/Medical ad group paused

Closest Emergency Room(s) ad group paused

Urgent Care Clinic/Center/Facility/Services (Dynamic Keyword Insertion eligible

Urgent Care Locations or Find Urgent Care eligible

Colorado/Aurora/Denver/Westminster/Etc. Urgent Care eligible

Closest Urgent Care eligible

Urgent Care Hours eligible

Walk In Clinic eligible

Emergency (Care) Clinic eligible

Emergency Physician/Doctors/Nurse ad group paused

Urgent Care for Kids/Children eligible

Get Treatment for Strep Throat eligible

Get Treatment for Tonsillitis ad group paused

Get Treatment for Mono/Mononucleosis ad group paused

Where to go for Fracture/Broken Bones eligible

Get TB Test eligible

Get Tetanus Shot ad group paused

Get Flu Shot eligible

Get an X-Ray eligible

Get Physical Exam eligible

Treatment for Sore Throat eligible

Get Treatment for a Cut/Laceration eligible

Get Treatment for Burn ad group paused

Get Treatment for Pain/Back/Muscle/Tendon/Joint/Stomach/Abdominal/Ect. (Dynamic Keyword Insertion)ad group paused

Get Cholesterol Checked eligible

Get Blood Pressure Checked ad group paused

Get Treatment for Chest Pain ad group paused

Treatment for STD Infection (HIV Herpes Etc.) eligible

Get Physical Therapy eligible

Publisher Name Impr. Clicks CTR Cost Avg. CPC Avg. Pos.

AdWords 412972 10934 2.65% 22,704.48$ 2.08$ 2.59

Bing Ads 11460 292 2.55% 631.93$ 2.16$ 2.14

Display Advertising 5455605 4288 0.08% 12,667.63$ 2.95 n/a

5880037 15514 0.26% 36,004.04$ 2.32$ 2.58

2014 CENTER Count 2013 CENTER Count 2012 CENTER Count 2011 CENTER Count

Westminster 11179 Westminster 9593 Westminster 9018 Westminster 7534

2014 vs. 2013 2013 vs. 2012 2012 vs. 2011

Patient +/- 1586 + Patient +/- 575 + Patient +/- 1484 +

Annual % 17% + Annual % 6% + Annual % 20% +

2014 CENTER Count 2013 CENTER Count 2012 CENTER Count 2011 CENTER Count

Denver 15966 Denver 15800 Denver 15523 Denver 14680

2014 vs. 2013 2013 vs. 2012 2012 vs. 2011

Patient +/- 166 + Patient +/- 277 + Patient +/- 843 +

Annual % 1% + Annual % 2% + Annual % 6% +

2014 CENTER Count 2013 CENTER Count 2012 CENTER Count 2011 CENTER Count

Aurora (May-Dec) 3987 Aurora (May-Dec) 2646

Aurora (Jan-Dec) 6631 Aurora (Jan-Dec) N/A Aurora 0 Aurora 0

2014 vs. 2013 Comparable 2013 vs. 2012 2012 vs. 2011

Patient +/- 1341 + Patient +/- 2646 + Patient +/- N/A

Annual % 51% + Annual % N/A Annual % N/A

Comparable count: May - December.