MARKETINGIS YOUR

@JimMacLeod

STARTING PITCHER

We’ve all seen the stat ...

http://marketeer.kapost.com/the-new-role-of-the-marketer/#ixzz3RZHCR6ba

SiriusDecisions estimates that the buyer’s journey is

by the time a sales person is contacted.70%complete

in baseball, the starting pitcher gets most of the attention and star treatment.

Because everyone knows you can’t win without great starting pitching.

Yet, on average, they pitch less than 64% of the beginning of the game.

http://metsblog.com/metsblog/ready-to-post-infographic-starting-pitchers-aver-age-innings-continue-to-decline-in-mlb/

So if Marketing is doing 70% of the sales job ...

and starting pitchers are only doing 64% of the team job ...

why doesn’t Marketing get the attention and resources it needs?

Baseball wins with starting pitching.Sales wins with good Marketing.

Successful companies invest in Marketing.

Does yours?

MARKETINGIS YOURSTARTING PITCHER

JimMacLeodVisual Marketer @JimMacLeod | JimMacLeod.com