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Problem
Today's clients increasingly pay attention to match the offer to their personal preferences.
It is essential to use tools to lead nurturing - already acquired leads/clients and providing them with relevant marketing content at the right time and place.
Solution
Dynamic content
Dynamic content
These are graphics and texts, which dynamically can be placed on websites, in e-mails, displayed on the shop screens or notifications (eg. pop - ups, or messages). This dynamic content is usually tailored to their particular customer or group of customers.
Benefits
increase in the number of monthly users13%
MarketingSherp study revealed that website with dynamic content has observed:
increase in the number of monthly users13%
MarketingSherp study revealed that website with dynamic content has observed:
25% improvement in page bounce
increase in the number of monthly users13%
MarketingSherp study revealed that website with dynamic content has observed:
25% improvement in page bounce
45% increase in the number of page visits
increase in the number of monthly users13%
MarketingSherp study revealed that website with dynamic content has observed:
25% improvement in page bounce
45%
70%
increase in the number of page visits
increase in the average time presence on the site
Pages with personalized product recommendations are doing
much better, and the conversion rate of customers who clicked on the
recommended product is 5.5 times higher than in the case of customers who do not have the opportunity to choose such a product.
Who uses dynamic content pages?
Who uses dynamic content pages?
You’ve recently searched a biography of Steve Jobs? Probably in the course of subsequent purchases on the American giant, you will notice the proposals products related with the brand Apple.
Who uses dynamic content pages?
This leading e-commerce platform in Poland uses similar mechanisms. The history of the auction you viewed, affects those currently ongoing.
Who uses dynamic content pages?
The mainstream music services – with Spotify in the lead - analyze the tastes of users, and then create on its basis individual playlist.
Who uses dynamic content pages?
This giant of video streaming collects data on the viewing experience in order to suggest its users other proposals of their favorite film genres.
Who CAN use dynamic content?
Who CAN use dynamic content?
The implementation of dynamic content on the realities of small and medium-sized enterprises is not an extremely difficult operation. Today there are solutions on the market, which greatly simplify and automate the entire process.
Synerise solution
The foundation for creating dynamic content is customer segmentation. It is a process of grouping units into sets based on certain conditions. In Synerise we create segments in a real time. After fulfilling a specific condition the client "enter into the segment" or it "falls out".
4 examples how combination of segmentation and dynamic content can bring interesting effects.
1. Pop-up with an incentive to subscribe for the newsletter
1. Pop-up with an incentive to subscribe for the newsletter
● Each new (anonymous) website visitor receives an invitation to subscribe for a newsletter in the form of pop-up window.
1. Pop-up with an incentive to subscribe for the newsletter
● Each new (anonymous) website visitor receives an invitation to subscribe for a newsletter in the form of pop-up window.
● You can display it only at specified locations website (eg. a particular product category website, a website promotions, etc.).
1. Pop-up with an incentive to subscribe for the newsletter
● Each new (anonymous) website visitor receives an invitation to subscribe for a newsletter in the form of pop-up window.
● You can display it only at specified locations website (eg. a particular product category website, a website promotions, etc.).
● You can disable this message for customers who have already subscribed to the newsletter.
1. Pop-up with an incentive to subscribe for the newsletter
● Each new (anonymous) website visitor receives an invitation to subscribe for a newsletter in the form of pop-up window.
● You can display it only at specified locations website (eg. a particular product category website, a website promotions, etc.).
● You can disable this message for customers who have already subscribed to the newsletter.
● You can also set the time interval after which the pop-up will appear on the website.
1. Pop-up with an incentive to subscribe for the newsletter
● Each new (anonymous) website visitor receives an invitation to subscribe for a newsletter in the form of pop-up window.
● You can display it only at specified locations website (eg. a particular product category website, a website promotions, etc.).
● You can disable this message for customers who have already subscribed to the newsletter.
● You can also set the time interval after which the pop-up will appear on the website.
● You can set how many times each visitor will see such message.
2. Dynamic pop-up with the discount code
2. Dynamic pop-up with the discount code
● Another example of the use of dynamic notifications is to display a selected customers discount codes.
2. Dynamic pop-up with the discount code
● Another example of the use of dynamic notifications is to display a selected customers discount codes.
● Such implementation may for example rely on creating a segment of customers who visited five times the website of a product or product category but none was added to a cart.
2. Dynamic pop-up with the discount code
● Another example of the use of dynamic notifications is to display a selected customers discount codes.
● Such implementation may for example rely on creating a segment of customers who visited five times the website of a product or product category but none was added to a cart.
● When such a situation happen it will result in display the pop-up with the discount code to purchase products in this category.
2. Dynamic pop-up with the discount code
● Another example of the use of dynamic notifications is to display a selected customers discount codes.
● Such implementation may for example rely on creating a segment of customers who visited five times the website of a product or product category but none was added to a cart.
● When such a situation happen it will result in display the pop-up with the discount code to purchase products in this category.
● As a result, customer’s motivation and thus the chance to purchase and conversion increases.
3. Dynamic website fragments
3. Dynamic website fragments
● Depending on the needs and structure of the page, you can implement a number of interesting solutions here.
3. Dynamic website fragments
● Depending on the needs and structure of the page, you can implement a number of interesting solutions here.
● Show to a segment of customers who bought the product in a category dynamic banner with additional accessories (eg. home theater sets for customers who bought a TV).
3. Dynamic website fragments
● Depending on the needs and structure of the page, you can implement a number of interesting solutions here.
● Show to a segment of customers who bought the product in a category dynamic banner with additional accessories (eg. home theater sets for customers who bought a TV).
● Another possibility is to display a list of products that have gained popularity among customers with similar interests.
4. Dynamic elements in mailing
4. Dynamic elements in mailing
● Synerise’s email creator allows you to embed in messages special fields, eg. the name of the client.
4. Dynamic elements in mailing
● Synerise’s email creator allows you to embed in messages special fields, eg. the name of the client.
● You can automatically sent e-mails to clients who abandon shopping basket. After the selected time they receives an e-mail containing the dynamic content in the form of a list of abandoned products.
4. Dynamic elements in mailing
● Synerise’s email creator allows you to embed in messages special fields, eg. the name of the client.
● You can automatically sent e-mails to clients who abondon shopping basket. After the selected time they receives an e-mail containing the dynamic content in the form of a list of abandoned products.
● Such message contains incentives to return to the shopping cart, for example, discount or free shipping proposal.
4. Dynamic elements in mailing
● Synerise’s email creator allows you to embed in messages special fields, eg. the name of the client.
● You can automatically sent e-mails to clients who abondon shopping basket. After the selected time they receives an e-mail containing the dynamic content in the form of a list of abandoned products.
● Such message contains incentives to return to the shopping cart, for example, discount or free shipping proposal.
● You can also send e-mail with a list of recently viewed products or the products of the newly choosen category.
![The Dynamic Duo: Marketing Automation & CRM Platforms [Infographic]](https://img.dokumen.tips/doc/110x75/541466ea8d7f72486c8b458b/the-dynamic-duo-marketing-automation-crm-platforms-infographic.jpg)
