Marketing at Region 4

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uniquevenues.com • 866.266.6857

Mandy Volpe Marke.ng Manger

Marketing

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increase your exposure

find new business

book moregroups


{ Unique Venues Exposure

Marketing at the root is good storytelling

http://youtu.be/dRl8EIhrQjQ?list=PL9Xlh2Jq9l7VB3ia_wJPX-tFpJLCpAIOB


{ What’s your Why

•  Live-‐streaming capabili.es •  Celebrity Chef


{ Touch Points


{ Attract: What’s your Why

•  Live-‐streaming capabili.es •  Celebrity Chef

ENGAGE


{Create WOW

LISTEN


{ Challenge the Front Line

•  Listen and Respond

ENTERTAIN


{ Video

•  Incorporate more video

http://youtu.be/FZm4gqagnVs

EDUCATE

Buying Behavior:

Educate before asking to buy


{ Videos

•  Do you currently have videos. •  Are they professional videos •  Name one video idea

Engage Listen Entertain Educate


{ Educate: Videos

•  How to make a bed with the two flat sheets.

•  How to get in the gates at your school. •  Tutorial of the fact that your campus is trayless


{ Email

•  Make Trackable Links •  Use Email System


{ Email Marketing

•  Send an opt-‐in email •  Be rela.onal, not spammy

{


“Magazine’s are an inspirational moment

to remind them to shop”


{ Convert: Best Practices

•  RFP’s – Response – Create Form Le1ers

•  SWAG – Free Lunch – Site Visits – Printed Collateral


{ Printed Collateral

•  Brochure •  Consistent Branding •  Standard RFP •  Swag

{


The meeting planner is not your only

customer


{ When No is a Not Now

•  Refer a friend


{ Trends

•  Food – Food trucks – Appe.zer spin: Mini foods like pancakes, tacos, grilled cheese and soup

– Cookie + Ice Cream Mountain


{ Trends

•  Search Behavior – Friend Referral – Snap Chat Stories


{ Questions

@mandyvolpe @uniquevenues www.facebook.com/uniquevenues