Marketing the Lakes Region of New Hampshire 365 days a year!

How we help build your business:

Two great publications (distributed domestic & international) • Where to Guide (300,000)

• Map & Guide (600,000)

Extensive Website Marketing – maintained and promoted to reach • Visitors – Domestic & International

• Year-round, seasonal promotion• Group Market- Group Tours, Meetings & Conventions, Reunions• Media & Travel Writers

Domestic and International (Europe & Canada) Marketing Campaign • Advertising – Web based and print

• Tradeshows – Consumer & Travel Industry Professionals • Sales & Training Missions – Education and Training to Industry Professionals

Group Marketing Program • Advertising • Comprehensive Website • Email Information Blasts • Tradeshows and Industry Organization Membership • Suggested Itineraries, Step on Guide Service

Two Visitor Information Centers • Tilton – Exit 20 Open 7 days a week year round

- On site visit planning assistance- Brochure distribution and representation - Flat screen panel advertising - Retail space and locked display boxes

• Alton Bay – Mid May – Oct - Brochure distribution and representation

Outdoor Kiosk – 24-hour Brochure & Advertising Display • Tilton – Visitor Information Center at Exit 20

• Gilford – Route 11 Scenic Overlook • Alton Bay – Town Docks

Email Newsletter & Events Calendar blasts • 1,000+ emailed every two weeks to

LRA members, NH media, Industry friends, NH State Representatives

Email Information Blasts • 10,000+ emailed 6 times a year to Potential Visitors, Group Market,

Travel Writers & Media, Hot Deals, Specials, Events, press releases

Cooking with the Lakes Region Association – Public Access TV Show • Produced at member restaurants and aired regularly

Industry Organization & Involvement Discover New England • Meeting Planners International • American Bus Association • National Tour Association • NH Travel Council

Lakes Region Association - PO Box 737, 61 Laconia Road, Tilton NH 03276 (603) 286-8008 | Fax: (603) 286-7007 www.LakesRegion.org visit@lakesregion.org

WHERE TO GUIDE – Distribution 300,000 • All State of NH Welcome Centers and over 400 locations throughout the Lakes Region • Direct mail to over 20,000 prior year inquiries, travel agents, AAA offices, travel writers and tour operators, summer camps, prep schools and media throughout New England • On going inquires from our annual $75,000 National Advertising Campaign • Internationally - Canada, United Kingdom, Ireland, Germany • All Vacation packet inquires generated via the website, national ad or toll free number • Domestic & international trade and consumer shows

MAP & GUIDE - Distribution 600,000

• All Where to Guide distribution locations listed above – National and International • Direct to household insertion to 100,000 homes in Northern MA / Greater Boston area • Brochure racks at corporate, sporting goods and hotels from Portland, ME to the Washington DC area

World Wide Web LakesRegion.org • VacationLakesRegionNH.com

(1) Standard Member Listings (2) Expanded Logo Ad (photo, more text, colored box, featured) (3) Tile Banner Ads (category pages, events calendar) (4) Full Banner Ads (homepage, landing page)-- Web Advertising Numbers above correspond with images below -- Group Marketing Website LakesRegion.org/groups • Three listing options that include inclusion on Meeting Space Grid and your choice of any or all relevant categories • Industry specific promotion via email blasts and print ads

WebCategoryPage WebLandingPage–“Whereto___”

GroupListingOptions

MeetingSpaceGrid

WHERE TO GUIDE PRICING & SPECIFICATIONS

MAP & GUIDE SPECIFICATIONS Size Regular

Cost Early Payment

Includes Ad Preparation with:

Associate Panel Map side with locator dot

$2,675 $2,480 Color photo, logo, up to 50 words of description, name, address, phone, website, email

Photo Listing $1,340 $1,250 Color photo, 20 words of description, name, address, phone, website, email

Expanded Listing $ 560 $ 525 20 words of description, name, address, phone, website, email WEBSITE PRICING www.LakesRegion.org

Expanded Logo Ad

Tile Banner

Where To – Full Page $ 200 $ 260 Where To - Half Page $ 250 $ 325 Where To - ¼ Page $ 300 $ 390 Where To – 1/8 Page - Exp List $ 300 $ 390 No Print Advertising $ 575 $ 650

Group Marketing Plan www.LakesRegion.org/groups Option 1 $50/year Business listing: includes name, address, phone, email & link to your site Option 2 $125/year Business listing, 1 Photograph, 50 words descriptive copy Option 1 $175 /year Business listing, Business Logo, 3 photographs, 75 words descriptive copy

Tilton Visitor Information Center Open 7 days a week year round – Visitor Planning Assistance Flat Panel Display – 46” Panel – Content may change with season/ event - May have multiple slides 15 seconds $600/year - 30 seconds $900/year - minimum ad repetition - every 4 minutes Locked Display Panel - $600-$900/year Retail Space available - call for details

Outdoor Brochure Kiosk Advertising & Display Tilton, Alton Bay, Gilford Rt. 11A Outdoor 24 Hour Brochure display slot $100/year Display advertising - includes slot fee - 11.5” X 11/5” $450/year 11.5” X 23.5” Vertical or horizontal $600/year

All advertisements are 4-color. Premium and full-page advertisers receive locator dot with name on regional map in the publication.

Regular Cost

Early Pay Pay by Sept 1 Ad Dimensions

Member Listings FREE Name, address, phone, website, email address

Full Page $2415 $2205 Non-bleed – 4.5”w x 7.5”d Full-bleed – 5.375”w x 8.375” d

Half Page $1460 $1325 Horizontal: 4.5”w x 3.687”d Vertical: 2.1875”w x 7.5”d

Quarter Page $1095 $ 995 Horizontal: 4.5”w x 1.781”d Vertical: 2.1875”w x 3.687”d

1/8th Page $ 625 $ 545 Horizontal: 2.1875”w x 1.781”d Expanded Listing – 20 words $ 140 $ 125 Member listing + 20 words

descriptive copy Additional Listing $ 110 $ 100 Your member listing under an

additional category PREMIUM PAGES Back Cover $3780 $3455 See full page Centerfold $6840 $6240 See full page Inside Front or Back $3400 $3095 See full page Page 3, 4 & facing inside back $3135 $2860 See full page

• Home Page Banner $1,700 /year Limited to (6) advertisers – rotates with new user

• Landing Page Banner $1,000/ year Limited to (5) advertisers – rotates with new user Where to Play, Where to Stay, Where to Shop, Where to Dine,

Real Estate, Shopping, Services, Events • Email Blasts– 10,000+ 6 times a year

3 separate blasts to Key Markets - Potential Visitors, Groups & Media/Travel Writers $300/ year

• E-Mail Member Newsletter - bi-weekly to 400+ membership $420/year may be purchased quarterly

• Website Host & single page development $150/year •

Order Form – 2009-2010 Member Information Business_______________________________________ Contact Name_______________________________ Mailing Address_________________________________ City ____________________ Zip _____________ Physical Address________________________________ City ____________________ Zip _____________ Phone______________________ Toll Free ______________________ Fax ____________________________ Email _________________________________________ Web __________________________________

Contact E Mail__________________________________ Year Round Seasonal Dates of Operation___________________ Business Category(see list to right) ______________________ # Rooms/units ____ # Cottages/cabins_______ # sites_____

Restaurant # seats_______ Meals served B L D

Docks Slips Meeting/Conference Facilities Pool

Pet Friendly Internet Access Waterfront Yes! Sign me up Membership - 1 year …………………………………… $ 249 Category_______________________________ Additional Category_____________________ $________ 2010 Ad Placement – Where to Guide

Where to Guide (listing) ....................... $ FREE Lodging Category_______________________

Where to ( advertisement)………………………… $_________ Ad Size (specify)________________________

Expanded Listing ( provide 20 words)………. $_________

Premium Space……………………………………………. $_________

Back Cover Inside Front Inside Back Center Spread Page 3 Page 4 Facing Inside Back 2010 Ad Placement – Map & Guide

Map & Guide - Associate Panel …………………….. $_________

Map & Guide – Photo Listing …………………………. $_________ Map & Guide – Expanded Listing ……………………. $_________

2009/ 2010 Website Opportunities – www.LakesRegion.org

Website (listing) .............................. $ FREE

Expanded Logo Ad ........................... $_________ Category___________________________

Tile Banner Ad ….. ........................... $_________ Category___________________________

Banner Ad …………............................ $_________ Home or Landing Page________________ 2009/ 2010 E-Blast Sponsorship

LRA Membership Newsletter ................ $_________

Visitor/Media/Group E-Blasts ............... $_________ 2009/ 2010 Group Marketing Program ....... $_________

Option 1 Option 2 Option 3 Tilton Visitor Center

Tilton Indoor Display Panel ……..……....... $_________

Tilton Locked Display Box ……..……....... $_________

Outdoor Kiosks Tilton Alton Bay Gilford – Rt 11

Outdoor Brochure Slot … ……..……....... $_________

11.5” X 11.5” Ad 11.5” X 11.5” Ad $_________ Brochure Distribution

______________________............. $________ Total …………………………………………………………….. $________