MarketingtheLakesRegionofNH365daysayear!

Two publications (distributed domestic & international) • Where to Guide (250,000) • Map & Guide (600,000)

Extensive Web Marketing – dedicated to reaching:

• Visitors – Domestic & International • Year‐round, seasonal promotion • Group Markets ‐ Group Tours, Meetings & Conventions, Reunions, Weddings • Media & Travel Writers

Email Newsletters, Events & Information Blasts

• 1,000+ emailed every two weeks to LRA members, NH media, Industry friends, NH State Representatives • 10,000 emailed 6 times a year to Potential Visitors, Group Markets, Travel Writers & Media featuring Hot Deals, Specials, Events, Press Releases, Coupons

Domestic and International (Europe/Canada) Marketing

• Advertising ‐ Domestic: Midwest Living, Better Homes & Gardens, USA Today, Family Circle, Southern Living, NH Guidebook, Parents.com, Comcast.net, Visit NH.gov International: America Journal, Discover New England Guidebook, Essentially America • Tradeshows ‐ Consumer and Travel Industry Professionals, AAA Travel Show, Boston Travel Show, Eastern States Exhibition, Discover New England Summit, International Pow Wow, Toronto Golf & Travel Show, Dublin Holiday World, Manchester Holiday Show • Sales & Training Missions ‐ Canada, UK, France, Germany

Two Visitor Information Centers

• Tilton – Exit 20 off I-93 Year‐Round On site visit planning assistance, brochure distribution & representation Flat screen panel advertising, Retail space and locked display boxes

• Alton Bay Town Docks from Mid May – Oct Brochure distribution and representation

Outdoor Kiosk – 24/7 Brochure & Advertising Display

Tilton, Gilford, Alton Bay Group Marketing Program

• Advertising • Comprehensive Website • Email Information Blasts • Tradeshows and Industry Organization Membership • Suggested Itineraries, Step on Guide Service

Familiarization Tours

• Facilitate and meet travel writers and tour operators while they are visiting the region • Coordinate Lakes Region Familiarization Tour for industry & front line member employees who answer visitor questions

Industry Organization & Involvement

Discover New England • Meeting Planners International • American Bus Assoc • National Tour Assoc • NH Travel Council

Howyourmembershipdollarspromotetourismandbuildyourbusiness:

$249 Annual Membership – Promoting tourism in the Lakes Region 365 days a year Your membership dollars are helping us to actively attract new visitors to the Lakes Region of New Hampshire and to promote the region both nationally and internationally as a year round vacation destination. How we help build your business: Lakes Region "Where To" Guide

• Free Directory Listing includes business name, address, phone, email and website

• Additional opportunities to enhance your exposure with advertising in the “Where To” Guide

• Print Distribution - 250,000 • Online Distribution - Downloadable PDF version & internet view version of

the Where to Guide on line

Member Listing on lakesregion.org • FREE member listing with 20 words descriptive copy and reciprocal link to

your site. • Varied opportunities to purchase additional exposure advertising.

Get Free Exposure! Opportunities to Post:

• Member and Community Events - Events posted on our website are included in our PDF Events Bulletin that goes to members, opt in guests and NH Media.

• Hot Deals – Hot Deals (30% + savings) Hot Deals posted on our website are included in e-bulletin that goes to members, opt-in guests and NH media.

• Vacancy Pages – Post last minute and event week vacancies on line • Press releases to our Media/Travel Writers web site

Lakes Region “Map & Guide” • Print distribution 600,000 - Opportunity to advertise • Online Distribution - Downloadable PDF version & internet view version of

the “Map & Guide” Member News

• Stay current! Bi-weekly member e-newsletter - industry and member event information, member to member offers, cooperative marketing opportunities and association news.

Events Bulletin

• Receive bi-weekly PDF of Lakes Region events to assist guests in planning their visit.

Brochure Distribution and Representation

• Two visitor information centers. Tilton, Exit 20 of I-93 & Alton Bay at the Town Docks

Direct mail of vacation packets

• Includes “Where To” Guide and your listing to potential visitors who have requested info & “Map & Guide” Cost savings ‘Member to Member’ discounts Discounted Brochure Distribution

• Programs available throughout central NH and White Mountains through Best Read Guide.

Targeted marketing bringing visitors to your community

Lakes Region Association PO Box 737, 61 Laconia Road, Tilton NH 03276

(603) 286­8008 | Fax: (603) 286­7007 www.LakesRegion.org visit@lakesregion.org

MarketingtheLakesRegionofNH365daysayear!

WHERE TO GUIDE – Distribution 250,000 • All State of NH Welcome Centers and over 400 locations throughout the Lakes

Region • Direct mail to over 20,000 prior year inquiries, travel agents, AAA offices, travel

writers and tour operators, summer camps, prep schools and media throughout New England.

• Ongoing inquiries from our annual $75,000 National Advertising Campaign • Internationally – Canada, United Kingdom, Ireland, Germany • All Vacation Packet inquiries generated via the website, national ad & toll free

number • Domestic & International trade & consumer shows

WHERE TO GUIDE PRICING & AD SPECIFICATIONS All advertisements are 4-color. Premium & full-page advertisers receive locator dot with name on regional map in publication. All ads are sold on a first come, first served basis. Early by

Sept 15* Reg Cost Ad Dimensions

CONTENT PAGES Member Listings FREE name, address, phone, web, email Full Page $2205 $2415 Non-bleed 4.5”w x 8.25”d

Full bleed 5.375”w x 9.125”d Half Page $1325 $1460 Horizontal 4.5”w x 4.0625”d

Vertical 2.1875”w x 8.25”d Quarter Page $ 995 $1095 Horizontal 4.5”w x 1.9687”d

Vertical 2.1875”w x 4.0625”d Eighth Page $ 545 $ 625 Horizontal 2.1875”w x 1.9687”d Expanded Listing $ 125 $ 140 Member Listing + 20 words

descriptive copy Additional Listing $ 100 $ 110 your member listing under an

additional category PREMIUM PAGES Back Cover $3455 $3780 see full page Centerfold $6240 $6840 see full page Inside front or back $3095 $3400 see full page Page 3,4 & facing inside back

$2860 $3135 see full page

NEW for 2011! Print Adv Non-print Coupon Page(s) $450 $575 1/10th page coupon in Where To

Guide; 4 e-blasts to 10,000+; online coupon year round

Special Event Page(s) Expanded Listing

$125 $140 Event date, name, location + 20 words descriptive copy

Special Event Page(s) Photo Event Listing

$250 $280 Photo, Event date, name, location + 20 words descriptive copy

Special Event Page(s) Photo Event Listing with Timely Event Bulletin & E-Blast

$350 $400 Where To Photo, Event date, name, location + 20 words descriptive copy; Timely Tile Banner Ad on Event Bulletin & E-Blast to 10,000+

MAP & GUIDE – Distribution 600,000 • All Where To Guide distribution locations listed on previous page – National and

International distribution • Direct to household insertion to 100,000 homes in Northern MA / Greater

Boston area • Brochure racks at corporate, sporting goods and hotels from Portland, ME to the

Washington DC area MAP & GUIDE PRICING & AD SPECIFICATIONS All advertisements are standardized and in 4-color. Associate Panel advertisers receive locator dot with name on map. Size Early* Regular Includes name, address, phone, web, email PLUS Associate Panel map side w/ locator dot

$2480 $2675 color photo, logo, 50 words description

Photo Listing $1250 $1340 color photo, 20 words description Expanded List $ 525 $ 560 20 words description Extensive Web Marketing dedicated to reaching: • Visitors – Domestic & International • Year-round, seasonal promotion • Group Market- Tours, Meetings & Conventions, Reunions & Weddings • Media & Travel Writers WEBSITE BANNER OPTIONS

(1) Basic FREE Member Listing (2) Expanded Logo Ad (3) Tile Banner Ad (4) Homepage or Landing Page Banner

WEBSITE BANNER PRICING www.LakesRegion.org | www.VacationLakesRegionNH.com

Print Combo Discount Expanded Logo 20 words descriptive copy image: 125p x 120p

Tile Banner 200p x 180p, left column. Rotates with new user

Where To – Full Page $200 $260 Where To – Half Page $250 $325 Where To – 1/4, 1/8 or Exp List

$300 $390

No Print Advertising $575 $650

Basic Member Listing FREE 20 words description with contact info & weblink Homepage Banner $1700 per year 500p x 100p – roates with each new user. Limited to 6 participants Landing Page Banner $1000 per year 500p x 100p – Where to Stay, Where to Play… rotates with each

new user. Limited to 5 participants.

Additional Internet Opportunities Targeted E-Blasts:

$300 year Sent 6 times a year to 10,000+ Potential Visitors; Group Markets; Travel Writers

Member Newsletter $420 year Bi-weekly member e-newsletter: 1000+ to LRA members; industry friends; NH State Representatives

NEW! Coupon Promotion

$450 year (4) Promotional emails – Includes print coupon in 250,000 Where To Guides; online coupon & promotion of coupon page via e-blast, Facebook & Twitter

Personal Website $150 year single page website – development and hosting

Lakes Region Association • PO Box 737 • Tilton NH 03276 (603) 286-8008 www.LakesRegion.org

Group Marketing Program Target promotion for members looking to attract group business: Group Tours, Meetings & Conventions; Family Reunions & Weddings

Comprehensive Website • Group friendly attractions / activities • Venue listings & meeting space grid • Suggested itineraries and step-on guides

Email Information Blasts Domestic & International (Canada/Europe) Advertising Tradeshows (domestic & international) - Consumer and Travel Industry Professionals

AAA Travel Show, Boston Travel Show, Eastern States Exhibition, Discover New England Summit, International PowWow, Toronto Canada Golf & Travel Show, Dublin Ireland Holiday World, Manchester England Holiday Show.

Sales & Training Missions - Canada, UK, France, Germany Industry organization and membership

Group Website Advertising Options - lakesregion.org/groups Option 1 $50 name, address, phone, email, web link, meeting grid Option 2 $125 name, address, phone, email, web link, meeting grid

1 photo, 50 words of description Option 3 $175 name, address, phone, email, web link, meeting grid

1 logo, 3 photos, 75 words of description

Visitor Information Center Opportunities Tilton Visitor Information Center Exit 20, Tilton Open year Round – Visitor Planning Assistance Flat Panel Display - 46” Digital Panel minimum repetition every 4 minutes 15 second spot 30 second spot

$600 ($400 for publication advertisers) $900 ($600 for publication advertisers)

Content may be changed with season and/or events. May have multiple slides.

Locked Display Box $600 Locked display box at Tilton Information Center

Retail Space Available call for details Outdoor Kiosks – Tilton, Alton Bay, Gilford (24 hour / year-round) Outdoor Brochure Display $100 per location year-round 24-hour brochure slot Display Ad Panel $450 per location 4-color display adv. 11.5 x 11.5” –

includes brochure slot; Display Ad Panel (large) $600 per location 4-color display adv. 11.5 x 23.5” vertical

or horizontal – includes brochure slot

Lakes Region Association • PO Box 737 • Tilton NH 03276 (603) 286-8008 www.LakesRegion.org

Lakes Region Association of NH Order Form – 2010-2011 Business____________________________________ Contact Name____________________________ Mailing Address____________________________ City ___________________ Zip _____________ Physical Address___________________________ City ____________________ Zip _____________ Phone______________________ Toll Free ______________________ Fax ______________________ Email _________________________________________ Web _______________________________

Contact E Mail___________________________ Year Round Seasonal Operation Dates _______________________ Business Category (see list to right) ______________________ # Rooms/units ____ # Cottages/cabins_______ # sites_____

Restaurant # seats_______ Meals served B S Br L D

Docks Slips Meeting/Conference Facilities Pool

Pet Friendly Internet Access Waterfront Yes! Sign me up Membership - 1 year ……………………………………. $ 249 Category_______________________________ Additional Category______________________ $________ 2011 Ad Placement – Where to Guide*

Where to Guide (listing) ...................... $ FREE Lodging Category_______________________

Where to (advertisement)………………………… $________ Ad Size (specify)________________________

Expanded Listing (basic +20 words)…..……. $________

Premium Space (specify)______________ $________ NEW! Coupon Promotion ………… …………………… $________ NEW! Special Event Promotion ………………………… $________

Expanded Listing Photo Listing Photo Listing w/E-blast 2011 Ad Placement – Map & Guide*

Map & Guide - Associate Panel …………………… $________

Map & Guide – Photo Listing ……………………… $________ Map & Guide – Expanded Listing ………………… $________

* Unpaid Invoices will adjust to Regular Rate September 15, 2010

2010/2011 Website Opportunities – www.LakesRegion.org

Website (listing) ............................ $ FREE

Expanded Logo Ad ........................... $________ Category___________________________

Tile Banner Ad ….. ........................... $________ Category___________________________

Banner Ad …………............................ $________ Home or Landing Page________________ 2010/2011 E-Blast Sponsorship

LRA Membership Newsletter ................ $________

Visitor/Media/Group E-Blasts ............... $________ 2010/2011 Group Marketing Program ....... $________

Option 1 Option 2 Option 3 Tilton Visitor Center

Tilton Flat Display Panel 15 sec 30 sec $________

Tilton Locked Display Box ……..……....... $________

Outdoor Kiosks Tilton Alton Bay Gilford – Rt 11

Outdoor Brochure Slot ….……..……....... $________

11.5” X 11.5” Ad 11.5” X 11.5” Ad $________ Total …………………………………………………………….. $________

Lakes Region Association PO Box 737, Tilton NH 03276

Phone: (603) 286-8008 Fax: (603) 286-7007 www.LakesRegion.org | www.VacationLakesRegionNH.com