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WelcomeTo
Our Presentation
Presented by
• Imran Hossen ……………..11102065• Kaniz Fatema Kona ……………..11102048• Aysha Akter Shimu ……………..11102055• Md. Shams Akhter ………………11102075
The IBN SINA trust organizations:
1. IBN SINA HOSPITAL2. IBN SINA DIAGNOSTIC LAB3. IBN SINA IMAGING CENTER4. IBN SINA CONSULATION CENTER5. IBN SINA MEDICAL CHECK-UP6. IBN SINA MEDICAL COLLEGE 7. IBN SINA PHARMACETICAL INDUSTRY
Overview of the company
Product Overview
Current Market Overview
Competition
Market share
Market Growth
Selling Strategy:
Pricing Strategy:
Pricing Strategy Table
The IBN SINA Pharmaceutical Industry
Price analysis of Esolok-20 (Esomeprazole 20 mg) Capsule
SL Product Manufacturer Pack size TP TP+VAT MRP MRP/Cap
1 Sergel Healthcare 60 294.34 342.91 390 6.50
2 Maxpro Renate 30 113.21 131.89 150 5.00
3 Maxima Acme 40 150.94 175.85 200 5.00
4 Neptor Novartis 40 211.32 246.19 280 7.00
5 Alenia Delta 36 135.85 158.26 180 5.006 Asector Novo HC 30 90.57 105.51 120 4.007 Progut Popular 32 96.60 112.54 128 4.00
Our proposed pack size : 60’s & MRP per Capsule :Tk.6.50
Action plan
Sales Forecast:
Month Number of units(Per unit = TK 390) Sales
January 40000 units 15600000 TK
February 40000 15600000
March 40000 15600000
April 40000 15600000
May 40000 15600000
June 40000 15600000
July 40000 15600000
August 40000 15600000
September 40000 15600000
October 40000 15600000
November 40000 15600000
December 40000 15600000
Total 480000 187200000 TK
.Expected Revenue: Revenue (TK): 187200000 Less: COG 20% 37440000 Gross Margin (TK) 149760000
Less: Expenses Production cost (61%) Sales Promotion cost (4%) PPM Cost (5%)
114192000 7488000 936000
Total expense 122616000 Net profit before tax(tk) 64584000 Net revenue (%) 34.5%
Control
Expected CostMonth Number of
unitsPPM cost Sales
promotion cost
Production cost
January 40000 780000 624000 9516000February 40000 780000 624000 9516000March 40000 780000 624000 9516000April 40000 780000 624000 9516000May 40000 780000 624000 9516000June 40000 780000 624000 9516000July 40000 780000 624000 9516000August 40000 780000 624000 9516000September 40000 780000 624000 9516000October 40000 780000 624000 9516000November 40000 780000 624000 9516000December 40000 780000 624000 9516000
Total 480000 9360000 7488000 114192000