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The Journey to Graduation: How a Confused Freshman Became a
Determined Marketer
By: Marissa Cieciorka
Freshman YearExit A - The College of EducationExit B – Fox School of Business
Temple University
“So…What’s your major?”
Fall Semester: Secondary Education/Spanish
Spring Semester:Legal Studies
Sophomore Year
• Game Changing Moment
“Don’t pick a major, pick an industry and go from there.”- Professor Petrucci (Human Resources 1101)
…NOW WHAT?!
• What industry do I want to work in?• Music/Entertainment
• What can I do?• Dream job: Marketing/Social Media at Hopeless
Records in California• How do I make that happen?
• Get experience!• How do I get experience as an underclassman?
• Join the Temple University American Marketing Association
An AMAzing Experience
• Joined TU-AMA Spring 2013• Member of Art Committee, Fall 2013• Member of Case Competition Team, Fall 2013• Presenter in Case Finals in New Orleans, Spring 2014• Co-Project Manager and Case Semi-Finalists, Fall 2014
Examples of Work (TU-AMA)
Click on each image to view the full documents.
Junior Year…Time to build the resume!
• Digital Marketing Course: Worked with a local recording studio, Rotation Records, to improve their digital marketing efforts• Re-vamped Facebook, Twitter, and Instagram• Set up Google AdWords and Analytics
• Spring Semester – First Internship• Claudia Post Advisors
• E-mail Marketing• Facebook and Twitter Content Creation• Mostly B2B
Examples of Work (CPA)
Summer of 2014• Second Internship – Digital Marketing Intern at Fame House
• Social Media Marketing• Content Development• Music/Entertainment/Fashion Industry
• Created content for Facebook, Twitter, Pinterest, Instagram, Tumblr, and WeHeartIt for global brands
Examples of Work (Fame House)
Click on each image to view the full websites.
Senior Year: The Final Stretch
• Fall Semester: Marketing Intern at Seer Interactive• Extensive training and hands on work
in SEO, Paid Search, and Anlaytics• Created reports, performed research,
and contributed to the company blog
• Spring Semester: Marketing Strategist Intern at 215 Marketing• Manages the AdWords and Analytics
Accounts of 8+ regional and global clients
Examples of Work (Seer)
Click on each image to view the full blog post.
Next Stop:The Real World
Exit 344Central Philadelphia