Making the most of your online activity

Making the Most of Your Online Activity

Websites | Social Networks | E-marketing

What Is Online Marketing

• According to Wikipedia, online marketing is also know as;

• Web Marketing

• Web Advertising or,

• E-marketing

It is generally thought of as being the promotion of a product or service via the internet but also includes email marketing.

Facts About Online Activity

• 50% of the population own mobile phones with internet capability.



• The most popular use of the mobile phone is ‘searching’




• The most popular social networks are...




• The most popular social networks are Facebook, Twitter and LinkedIn

• There were 961 million videos viewed online in 2011






• You Tube holds a 52.5% share of the online video market.







• YouTube is owned by Google







• YouTube is owned by Google.

• More men watch videos online than women.









• Facebook had 10,035,715 users in Australia in 2011.










• MYOB states that only 18% of businesses use Facebook to promotetheir business.




• The most popular social networks are Facebook, Twitter and MySpace.






• MYOB states that only 18% of businesses use Facebook to promote their business.

• Popular brands that promote their business through Facebook include: Coca-Cola, Toyota, KFC and MacDonalds.

Types of Online Marketing

• Web Marketing or websites.

Types of Online Marketing?

• Web Marketing or websites.

• Web Advertising


• Web Marketing or websites

• Web Advertising

• E-marketing or E-newsletters


• Web Marketing or websites

• Web Advertising

• E-marketing or E-newsletters

• Social Media Marketing

Why do I need a website?

The benefits of a website

•Cost effective



•Cost effective

•Adaptable



•Cost effective

•Adaptable

•Low cost ownership



•Cost effective

•Adaptable


•Informative

Different websites for different needs

The Static website

Benefits

•Low cost to produce

•Tailored design to client

Drawback

As the name suggests they tend to remain static.


The Dynamic website

Benefits

•Economically editable

•Easily adaptable to market or business changes


The e-commerce website

Benefits

•Low cost to market

•Easily updated


•Greater market audience


The responsive website

Benefits

•Adaptable to mobile phones and tablets.

•Retains a consistent design across all platforms

•Economic build for all applications.


Self editing platforms for websites include:

Drupal

Joomla

Wordpress

Other CMS software is available written in ASP, .net, C++. These require specialist knowledge and are written for bespoke websites.

Search Engine Optimisation (SEO)

How can I improve my chances of being found in the search engines?

•Content - content is the single key factor that helps the search engine rank of a website.




•The code and content behind the websites visible content.




•The code and content behind the websites visible content.

•External links - External links drive traffic to your website

Email Marketing

Use the email database you already have to generate more interest in your website.

Some free or trial based email marketing companies

•constactcontact.com

•mailchimp.com

•icontact.com

Setting Up an Email Campaign with MailChimp

• Go to www.mailchimp.com

Click on the ‘Sign Up Free’


• Fill in the details, email address, username and password.

Click on ‘Create My Account’


• Go to your email

Click on ‘Activate Your Account’

This will open a new window in your browser.


• In the browser window, type in the two words and click on ‘Confirm Signup’


• Log in to your account with the username and password you used to set up the account.

• Fill out the form

• Click on the ‘Save’ button and you are ready to get started.

Setting Up a Facebook Page for your business

• Go to www.facebook.com

Click on ‘Create a Page’ link under the ‘Sign Up’ button


• Click on ‘Company, Organisation or Institution box’.


• Click on ‘Choose a Category’ and then fill in your company details.

• Tick the box - I agree...

• Click on ‘Get Started’


• Fill out the email, password, date of birth.

• Type in the captcha text.

• Tick the ‘Terms of Use’ box.

• Click on the ‘Sign Up Now’ box.


• Check in your email for confirmation

• Click on the link to open a new browser window


• Set up your Facebook page with a profile picture.

• Enter your details about your business.

• Enter the URL (web address) of your business.

• Click on ‘Will this Page represent a real organisation’ etc.

• Click on ‘Save Info’

Trends and Inspiration


This is Leah Busque and her dog called Kobe


• TaskRabbit

• Online service that marries those with time and those without

• Matching those who have the skills to do the job


• TaskRabbit currently has over 3800 TaskRabbits

• Most popular task is?


• TaskRabbit currently has over 3800 TaskRabbits

• Most popular task is:

• Furniture assembly


Making the Most of Your Online ActivityWebsites | Social Networks | E-

marketing

STRATEGIC PUBLISHING